Maverick Beware, Toyota Could Launch A RAV4-Based Pickup | Carscoops

My guess is 4 doors, 5 foot bed, $50,000.

If this had come out 5 uears ago, it would have been really interesting. The last generation of toyotas has been less than reliable see tacos eating transmissions, tundras eating motors.

Don’t worry, either they or their dealerships will fuck it up on the price. “Starting at a low reasonable price of $70k!”

Ford’s dealerships did that for the Maverick on release. I had a salesman literally laugh in my face when I asked about a $27k fully loaded Maverick on their lot listed on their website. “Nah man, we automatically apply a $6k markup on all Mavericks on our lot. Just like we do a $50k markup on the new Lightning trucks.”

I think it’ll do fine due to the Tacoma fan base and pedigree. The reason Maverick probably did so much better than Santa Cruz is that people buying it saw the Ford badge and thought they were buying a truck, or at least that other people would think they’re buying a truck. They didn’t want their friends laughing at them for buying a Santa Cruz and being a f@g. That’s the US for you.

Now if Subaru made a new Baja or another ute there might be some competition but Hyundai just doesn’t have that pedigree. If somebody wants an Asian unibody truck they’ll probably get a Ridgeline cuz at least their friends will just call them a b!tch instead of a f@g.