The running industry really really wants it to be a social activity, because then it's an avenue to sell more stuff.
They are investing heavily in run clubs and influencers to try to make it a more social activity. If you run with people, you'll probably do it more often, which is good, but you'll also spend more on races, burn through more shoes, and probably spend more money on peripheral gear.
Yeah, it's a marketing thing. You see someone with some fancy fitness tracker and get one too, all your friends use Strava, so you use it too and maybe even pay for premium and so on.
6 Comments
cuboc@lemmy.world · 16 pts · 53d
What a silly article. I have run half my life (and I am old), but I have never once heard that running alone is a red flag.
obstbert@feddit.org · 7 pts · 53d
Sounds like click bait.
3rl1k@lemmy.zip · 13 pts · 53d
I've never heard anyone say that running alone is a red flag. Do people really say that? Why?
evasive_chimpanzee@lemmy.world · 10 pts · 53d
The running industry really really wants it to be a social activity, because then it's an avenue to sell more stuff.
They are investing heavily in run clubs and influencers to try to make it a more social activity. If you run with people, you'll probably do it more often, which is good, but you'll also spend more on races, burn through more shoes, and probably spend more money on peripheral gear.
zaphod@sopuli.xyz · 4 pts · 44d
Yeah, it's a marketing thing. You see someone with some fancy fitness tracker and get one too, all your friends use Strava, so you use it too and maybe even pay for premium and so on.
okwhateverdude@lemmy.world · 7 pts · 53d
Gee, I guess all of the runners I see at the park, all by themselves, are all covered in red flags