I think it really does boil down to capitalism. Nostalgia sells really fucking well, and there are big wigs in suits that realized comic books were basically a gold mine in movie scripts and merch.
But also there's a factor in that the production value, expected costs and revenue rose dramatically for all this stuff. Movies cost so much to make now because they want to maximize profit.
And they realized that betting on some author's weird new story was risky, even if it was a good story. But X-Men? Everyone has heard of them. It's way less risky to invest in brands that already exist and are popular.
I think it's more that investors/producers are risk averse, and they want something guaranteed to be known and seen before they throw millions at it.
It's not just nerds make and spend money, but nerds are very loyal to their brands, and these fucks only know how to sell brands.
That's the most disappointing thing about my generation. You hit the nail on the head. The money has become too risk adverse. Nostalgia slaps because when all of that shit originally landed, it was NEW and awesome. Nothing new comes close now. I blame the internet and the mediocrity it demands to appeal to the broadest swath of humanity possible. Because it is now possible to reach a few billion people, we certainly wouldn't want to give any of those people any reason to not give them money. We can't have nice things and challenging art when you're trying to appeal to the middle of the bell curve.
2 Comments
terranoid@lemmy.cafe · 5 pts · 12d
I think it really does boil down to capitalism. Nostalgia sells really fucking well, and there are big wigs in suits that realized comic books were basically a gold mine in movie scripts and merch.
But also there's a factor in that the production value, expected costs and revenue rose dramatically for all this stuff. Movies cost so much to make now because they want to maximize profit.
And they realized that betting on some author's weird new story was risky, even if it was a good story. But X-Men? Everyone has heard of them. It's way less risky to invest in brands that already exist and are popular.
I think it's more that investors/producers are risk averse, and they want something guaranteed to be known and seen before they throw millions at it.
It's not just nerds make and spend money, but nerds are very loyal to their brands, and these fucks only know how to sell brands.
okwhateverdude@lemmy.world · 1 pts · 12d
That's the most disappointing thing about my generation. You hit the nail on the head. The money has become too risk adverse. Nostalgia slaps because when all of that shit originally landed, it was NEW and awesome. Nothing new comes close now. I blame the internet and the mediocrity it demands to appeal to the broadest swath of humanity possible. Because it is now possible to reach a few billion people, we certainly wouldn't want to give any of those people any reason to not give them money. We can't have nice things and challenging art when you're trying to appeal to the middle of the bell curve.