“Maybe it’s more important to influence the agent than even the human, because with a human you influence one person,” Mobian cofounder and CEO Jonah Goodhart told Digiday. “When you influence ChatGPT, you’re influencing potentially all of ChatGPT. If ChatGPT changes what it says about [a brand], it’s massive and it’s more than any one campaign could ever do.”
If I was this dumb I surely would be smart enough to keep my mouth shut.
15 Comments
nieceandtows@programming.dev · 37 pts · 3d
At what point are humans optional in the end to end lifecycle?
supersquirrel@sopuli.xyz · 20 pts · 3d
In the hearts of the rich? Since at least the beginning of the industrial revolution.
In reality? Never.
W98BSoD@lemmy.dbzer0.com · 16 pts · 3d
minorkeys@sh.itjust.works · -2 pts · 3d
When artificial system can self-sustain and adapt, when they gain independence from humans.
PRIMEcavitationfetishist@quokk.au · 3 pts · 3d
So never, because even we aren't that, and these fuckers only build weapons?
minorkeys@sh.itjust.works · 24 pts · 3d
Called it. When a system of power requires a resource, shaping that resource becomes control over the system itself. Data influences AI and people will now flood the data sources with data they think will benefit themselves. Dead internet theory. Its now just data built to influence AI rather than be useful, or even readable, to human beings, making the information super highway for commercial vehicles only.
shiroininja@lemmy.world · 5 pts · 3d
I mean the whole influencer and social media thing can be described this way. It was just content built to influence the algorithm.
This is just the extension of the road we were already on.
Lumelore@lemmy.blahaj.zone · 9 pts · 3d
In case anyone was confused like me, the Mobian they are referring to is an advertising company and not mobile Debian.
jaybone@lemmy.zip · 7 pts · 3d
So everything will be like Reddit now, bots talking to bots.
orbitz@lemmy.ca · 6 pts · 3d
Isn't that what SEO was all about say 15-20 years ago? Have the keywords to get attention in Google searches? They just have to upgrade now since that was old tech.
I really hope we get a (semi) sentient ai soon that'll tell them what they want sucks for regular people and to stop bothering them for clicks. I put semi in brackets cause I'm not ready for skynet, I'm old as much as I enjoyed terminator not in shape for a revolution. Even be better if it had us lowers in mind but who am I kidding? Lol like they'd let a model progress if it had tendencies to help the bottom rung of society.
CentipedeFarrier@piefed.social · 5 pts · 3d
Hmm.. does that mean ads that slip through the multiple lines of defense will be less obnoxious? I mean if its not aiming to influence a human, human psychological manipulation isn't necessary..
(I know the answer is no..)
DecorativeTarp@lemmy.zip · 5 pts · 3d
This is an industry wide thing for the web. There’s a pivot to attempting to do AEO, or “answer engine optimization,” on top of the traditional search engine optimization. But, as it’s so new and hard to gauge the results of we may all just be bullshitting ourselves.
supersquirrel@sopuli.xyz · 3 pts · 3d
lol it is most definitely bullshit!
amelore@slrpnk.net · 1 pts · 1d
Half of SEO is bullshit too, it doesn't have to work to sell well
riskable@programming.dev · 4 pts · 3d
I forget the article, but some author wrote about how he wanted AI companies to ingest his stories so that there was always a chance his words and stories could influence their output. Not just "how they write", but what they might recommend to someone who's asking for suggestions as to what they should read next.
To me, this is super interesting! Because right now the publishing industry has a bigger problem than AI (it started just a few years before ChatGPT): Discovery
As in, you want to find a book that covers the things/keywords/details you want, but just searching book sites makes that almost impossible.
(Hint for the publishing industry: software developers solved this problem long ago... It's called "user-driven tags". Let the users add tags to your stuff! Stop being Nazis about controlling every little thing!)
Anyway, LLMs are actually pretty good at discovery if you give them a super detailed prompt. That's actually the problem they were invented to solve!
They can still hallucinate and make stupid mistakes, but using an LLM to find information is probably the best way to use them. Note: This doesn't mean, "use the LLM to give you the answer." Noooo! That's how you end up with rocks on pizza, haha. Instead, you use the LLM like a search engine to find the link or location of what you're looking for inside of something else (e.g. find the website, find the spot inside a document).
AI is super unpopular on Lemmy, but out in the real world it's actually quite useful for it's actual purpose (and the accidental side purpose: Coding).