"Snakes On A Plane" was Hollywood's first time misreading social media. The film's spectacular failure to launch still taught Hollywood nothing about the internet.

Failure? That movie is motherfucking epic!

I read the entire article and it didn't mention Jeffery Rowland and the campaign for "get these motherfuck'n snakes off this motherfuck'n plane" added to the film. Christ they invited the guy to the premiere. Just a generic nod to Something Awful and Ebaum's World. It's funny how focused it was on the Hollywood side and not the meme side of things.