The campaign, for US sports prediction market company Novig, depicts Sweeney in minimal to no clothing while she pretends to play several different sports.
It has been widely criticised for sexualising women’s sport, with retired Olympic swimmer Ariarne Titmus saying she thought this type of “bullshit” marketing was a thing of the past.
“I can’t describe how infuriated I feel when I watch this,” the four-time Olympic gold medallist wrote on Instagram. “Not only is it a kick in the face to every woman who had dedicated her life to perfecting her craft, but every women who enjoys sports for what it really is – teamwork, friendship, dedication, excellent, unity …
“How do we live in a world where monetising a women’s body and sexualising women’s sport is still a thing?”
24 Comments
InfiniteStruggle@sh.itjust.works · 11 pts · 11h
Sports Prediction == Degenerate Gambling
ElcaineVolta@kbin.melroy.org · 8 pts · 16h
lots of bad faith bullshit in these comments, stinks like incel.
dkppunk@piefed.social · 6 pts · 17h
I long for the day that women athletes are respected as the hard working, badasses they are and not looked at for how they make a man’s peepee feel 😫
velma@sh.itjust.works · 6 pts · 17h
It's telling that there are so many women athletes speaking out against this ad campaign. This is not how they want to be viewed, this isn't how they want their sport to be viewed.
dkppunk@piefed.social · 3 pts · 17h
Yep, it’s because people don’t take women’s sports seriously. I remember in high school, all the football and soccer players laughing at us playing field hockey, because “real sports^tm”^ don’t wear skirts 🙄
velma@sh.itjust.works · 2 pts · 16h
As evidenced by the absolute tantrums people have been throwing about the WNBA lately. The only time they want to take any interest in women's sports is to mock women.
These athletes deserve so much better. They work incredibly hard and have a lot to show for it that gets overlooked.
yonderbarn@lazysoci.al · 4 pts · 9h
Her career will soon be over and she will regret everything. I'm praying for her demise.
blkvvvs@lemmy.zip · 3 pts · 7h
AbsolutelyNotAVelociraptor@piefed.social · 2 pts · 1h
MAGA Barbie undermining women in sport and oversexualizing them just to appeal some incels with a gambling addiction. Can't say I'm surprised by now, honestly.
lemmysmash@piefed.social · 2 pts · 15h
remon@ani.social · 2 pts · 18h
First jeans now women's sports, two things that have never been sexualised before she came around! Someone stop her!
velma@sh.itjust.works · 3 pts · 18h
velma@sh.itjust.works · 1 pts · 18h
username_1@discuss.tchncs.de · -9 pts · 17h
Ok, Titmus compares sexy body posing to "kick in the face" but it is all somehow Sweeney's fault. Puritanism is stupid, mkay?
velma@sh.itjust.works · 4 pts · 17h
Maybe read the article? There's blame for Novig here as well. Sweeney chooses these projects, they're not forced on her. Criticism is valid for those choices.
username_1@discuss.tchncs.de · -6 pts · 17h
No. That criticism is dumb. Completely dumb. The same way they could shout "How dare she to wear green socks?!" or "Her hair is of wrong length! How dare that Sweeney to humiliate all sportswomen that way?!"
velma@sh.itjust.works · 5 pts · 17h
We should shut up and allow women to be objectified to sell sports gambling? Is that really the message you're pushing here?
username_1@discuss.tchncs.de · -6 pts · 17h
Yes, you should shut up and let women to do what they want.
velma@sh.itjust.works · 3 pts · 17h
Women aren't immune from criticism.
username_1@discuss.tchncs.de · -3 pts · 16h
Eh? Yes, they aren't. I state that Titmus' criticism towards Sweeney is dumb and based on completely illogical idea of puritanism. Can I critique Titmus as long as she's not "immune from criticism?" Can I?
velma@sh.itjust.works · 6 pts · 16h
You can criticize her and people are allowed to disagree with you.
Sweeney is making a mockery of women athletes with this ad campaign. You're welcome to keep defending her doing so, but again, people are allowed to form opinions about you based on that.
prole@lemmy.blahaj.zone · 1 pts · 11h
And I guess we should just ignore and disregard what actual women athletes are saying about this? Because they seem to really not like it.
Shouldn't we be listening to them?
eestileib@sh.itjust.works · -10 pts · 17h
I can not bring myself to care.
velma@sh.itjust.works · 5 pts · 17h
Cared enough to leave a comment though, didn't ya?