“With many of our pre-existing structures, processes and high costs, we are no longer competitive as the Volkswagen brand,” Thomas Schaefer told staff during a meeting at the German carmaker’s headquarters in Wolfsburg, Germany, according to a post on the company’s intranet site seen by Reuters.’
Volkswagen says its core VW brand is ‘no longer competitive’
https://edition.cnn.com/2023/11/27/business/volkswagen-brand-no-longer-competitive/index.html
8 Comments
prettybunnys@sh.itjust.works · 18 pts · 2y
This is corporate speak for “we are gonna start laying folks off soon”
Kidplayer_666@lemm.ee · 2 pts · 2y
Corporate speak for “we’re panicking, we can’t manage to sell any electric cars, we don’t have much time”
tacosanonymous@lemm.ee · 12 pts · 2y
nomecks@lemmy.world · 11 pts · 2y
Hard to believe when the dealer looked at me with disdain because I thought the GTi was the top model, then proceeded me to show me a Golf R that I could have for only $10k over sticker.
prettybunnys@sh.itjust.works · 1 pts · 2y
The R series has always gone above MSRP like a number of more limited run cars do.
Frankly I’m disdaining you buying a gti but not knowing the T existed, but like only as a gti enthusiast
nomecks@lemmy.world · 2 pts · 2y
My wife is the VW fan. If I'm going to pay Audi money for a VW, it's going to be an Audi.I guess that's probably another problem with VW, they're creeping into the BMW/Audi/Mercedes space while selling you a VW level car.
prettybunnys@sh.itjust.works · 0 pts · 2y
I’d argue they’ve always done this though, and they’ve made some absolutely amazing cars in the process.
The corrado, the r32 and the golf r
They’re all collectors vehicles for enthusiasts.
I was being tongue in cheek about your statement btw
nomecks@lemmy.world · 1 pts · 2y
skellener@kbin.social · 10 pts · 2y
VW has lost their way. It’s supposed to be the “people’s car”. Not a car for the rich. What does that IDBuzz start at? Over $60k? 🤦♂️