Netflix considers adding in-app purchases and ads to games, report says

https://techcrunch.com/2024/01/05/netflix-considers-adding-in-app-purchases-and-ads-to-games-report-says/

According to The Wall Street Journal, the company has had discussions about how to make money from its games for months now, including in-app purchases, putting a price tag on more premium titles and placing ads on games that subscribers to its ad tier have access to. These methods are common (and effective) in the mobile gaming world, with consumers expected to spend $111.4 billion on mobile games in 2024

The only reason Netflix games library is decent, its are not laid with ads or in-app purchases. If that was changed it would no longer make the experience enjoyable. Hopefully, they don't.

103 points · 31 comments · view on lemmy.world

31 Comments

kozy138@lemm.ee · 36 pts · 2y

Enshitification intensifies

Potatos_are_not_friends@lemmy.world · 22 pts · 2y

I think Netflix Games is stupid.

I have a Netflix account.

But to download a Google play game then to be told to log into my Netflix account or else uninstall? That's stupid.

casual_turtle_stew_enjoyer@sh.itjust.works · 21 pts · 2y

This is truly absurd.

Netflix basically bought the rights to republish versions of established mobile games as "Netflix Edition" titles with ads and in-app purchases removed as a value add to subscribers to get them into their games ecosystem. And now they want.... to put ads and micro transactions back? I understand the reasoning behind it obviously-- they need a return on their investment-- but that is a clean about-face from their initial strategy

AlwaysNowNeverNotMe@kbin.social · 15 pts · 2y

https://youtu.be/opURPN9uP1o

Own your files, accept no compromise.

If buying isn't owning, piracy isn't stealing.

qwertyqwertyqwerty@lemmy.one · 12 pts · 2y

So they are going to put ads and in-app purchases inside of a paid streaming app that also has ads? Games as part of Netflix only made sense if they were part of a value-add. Having the games individually having monetization completely invalidates paying for Netflix (aside from video).

This is a dumb idea, and Netflix knows it. Sounds like an intentional plan to kill off their game segment.

Kolanaki@yiffit.net · 10 pts · 2y

If the ads fit in-world, like a Coke bilboard in a racing game or as is used in many games now the real product names of guns: I'm fine with that.

If it's a fuckin' popup or splash page or something that isn't actually part of the game itself, all subtle like: Fuck that.

Given the mainstream popularity of video games, it makes a lot of sense to get sponsorships to place real world products in the game, the way it's done on TV and movies. Subtle. Not all up in your face like Wayne's World (at least that was a joke) or Death Stranding.

mp3@lemmy.ca · 9 pts · 2y

Capitalism, yet ruining another platform by trying to squeeze more money out of existing subscribers. It's never enough.

SomeGuy69@lemmy.world · 8 pts · 2y (5 replies)

Into the breach is a good Netflix game. I found an APK online, it even works without my Netflix account, which is nice.

GoodEye8@lemm.ee · 3 pts · 2y (1 reply)

It's good because it's not a mobile game. It was developed for PC and later ported to mobile.

GoodEye8@lemm.ee · 2 pts · 2y

It's good because it's not a mobile game. It was developed for PC and later ported to mobile.

Also worth noting it's not a Netflix game, Netflix simply bought the exclusivity to release on mobile.

Suburbanl3g3nd@lemmings.world · 1 pts · 2y (2 replies)

Where did you happen to find that APK?

SomeGuy69@lemmy.world · 2 pts · 2y (1 reply)

I got it from gameDVA

Suburbanl3g3nd@lemmings.world · 1 pts · 2y

Thanks!

mriormro@lemmy.world · 6 pts · 2y (2 replies)

Netflix has games?

drbluefall@toast.ooo · 1 pts · 2y

I believe they offer BTD6.

limerod@reddthat.com · 1 pts · 2y

They do. One example

PotentialProblem@sh.itjust.works · 6 pts · 2y

This article is entirely bullshit speculation.

Croquette@sh.itjust.works · 5 pts · 2y

Alternative headline :Netflix waiting to see how Prime Video ads pans out before pulling the trigger.

MonkderZweite@feddit.ch · 5 pts · 2y

Shareholder value more important than a sustainable service. 🙄

net00@lemm.ee · 4 pts · 2y (1 reply)
[ removed ]
TwilightVulpine@lemmy.world · 2 pts · 2y

There are some pretty cool games that were ported to mobile by Netflix, like Shovel Knight Pocket Dungeon, but if they are going to inject ads and in-app purchases into them (you know, on top of the subscription), they are going to ruin them

Nastybutler@lemmy.world · 4 pts · 2y

I didn't play Netflix games when I had Netflix. Now they want to make that even worse? Good fuckin luck

possiblylinux127@lemmy.zip · 3 pts · 2y

I'm glad I don't use Netflix

Pika@sh.itjust.works · 3 pts · 2y

Didn't they just post about how they acknowledge that their game ecosystem sucks is almost nobody uses it but they intend to change that... now they want to add Advertisements? 10/10 company planning

Snapz@lemmy.world · 2 pts · 2y

They don't consider shit, they have a long tern plan that includes publicly flying out test balloons like this to see how pissed off the public get. If it's benign enough, they'll do it. If not, they'll wait a while and try again.

BearOfaTime@lemm.ee · 2 pts · 2y

Meh, just canceled Netflix anyway. Their lineup is shit.

Going back to the seven seas.

B4tid0@lemmy.world · 1 pts · 2y

The website seems fine , at least a week ago. But the app which I rarely use. I had to use it recently and oh boy. Is horrendous and overwhelming. Geez.

cmnybo@discuss.tchncs.de · 1 pts · 2y

I didn't even know netflix had games, oh well. Meanwhile, the games I bought from GoG are DRM free and mine forever.

notenoughbutter@lemmy.ml · 1 pts · 2y

this was the obvious next step

why won't someone think of the shareholders?

umbrella@lemmy.ml · 1 pts · 2y

told ya

Vendul@feddit.de · 1 pts · 2y
Volume@lemmy.world · 0 pts · 2y

This isn't news, Netflix Games is a mobile game developer, they will follow the trends of mobile gaming to generate profits.