X changes creator payouts to depend on engagement, not ads

https://techcrunch.com/2024/10/09/x-changes-creator-payouts-to-depend-on-engagement-not-ads/

106 points · 15 comments · view on lemmy.world

15 Comments

Lettuceeatlettuce@lemmy.ml · 72 pts · 1y (1 reply)

Ah, so now people will be incentivized to spam more bombastic and extreme content to more and more fanatic groups, brilliant.

Dremor@lemmy.world · 22 pts · 1y

As ads revenue is crashing, they want to be able to rely on something less easy to quantify in order to modulate it. Previously they had to pay x cents per click, now they can just divide the little they earn arbitrarily in order to keep in the green.

sndmn@lemmy.ca · 45 pts · 1y

Anyone advertising there should go fuck themselves.

misk@sopuli.xyz · 37 pts · 1y

Engagement from other premium users* so that Twitter influencers have incentive to sell premium. It does sound like beginning of a pyramid scheme.

mortimer@lemmy.world · 22 pts · 1y (1 reply)
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chaosCruiser@futurology.today · 5 pts · 1y

Sure keeps on giving. Reminds me of the time when Trump was President.

db0@lemmy.dbzer0.com · 20 pts · 1y

Listen, we have "engagement", why not call this type of of content "enragement"?

just_another_person@lemmy.world · 18 pts · 1y (1 reply)

Do advertisers even engage with that shit platform anymore?

TheTechnician27@lemmy.world · 30 pts · 1y

Unilever certainly does, so fuck them.

CosmoNova@lemmy.world · 13 pts · 1y (1 reply)

Funnily enough that's exactly what many full time microbloggers have been asking from Xitter for years. I always thought it was a silly idea and if you want to make money from your tweets print and sell them as a book like any other self-important celebrity or become a ghost writer for other people's Xitty microblogs. If you're that good, people will pay, surely.

RobotToaster@mander.xyz · 11 pts · 1y

People made careers out of tweeting?

I had no idea that was possible.

Stanley_Pain@lemmy.dbzer0.com · 6 pts · 1y

Not sure why people even bother with that site anymore.

Linktank@lemmy.today · 4 pts · 1y

I'm sure that will go well. Definitely won't increase the amount of prank bullshit going on.

johnnybravo@lemm.ee · -3 pts · 1y (2 replies)

Nobody gives a 💩💩💩!

Tarogar@feddit.org · 8 pts · 1y (1 reply)

I do give a shit, and at this point I want to see that platform taken down for good. Because otherwise it's a platform for nefarious shit and abuse. And no one needs that. Especially not the gullible.

johnnybravo@lemm.ee · 3 pts · 1y

That's a good way to give a 💩💩💩!