Valve Bans Forced In-Game Ads From All Steam Titles

https://kotaku.com/valve-steam-adverts-ads-ban-free-to-play-1851759164

350 points · 20 comments · view on lemmy.world

20 Comments

Pika@sh.itjust.works · 77 pts · 1y

I want to add, this was an existing ruling, they just clarified the rule. Every article it seems is using each-others clickbait titles(the linked article even references it in the edit).

The change that they made was that they added a dedicated section to the developer guidelines, where before they only had it on their pricing page.

This rule has been in effect for 5 years now according to steamdb.

Mwa@lemm.ee · 10 pts · 1y (16 replies)

Who the hell would force ads on a pc game.

SpaceNoodle@lemmy.world · 35 pts · 1y

Ubisoft

7355608@lemmy.world · 28 pts · 1y

EA. Microsoft. Sony. They all already have product placement similar to movies in their games. Anything to make a buck, except make good games.

stardust@lemmy.ca · 7 pts · 1y (1 reply)

Whatever happens on mobile has ended up being adopted onto traditional gaming platforms down the line. My first encounter with stuff like IAPs was on mobile and lot of people's first introduction to gaming these days is mobile games, so next generation will be more open to it.

Mwa@lemm.ee · 2 pts · 1y

Oh

TriflingToad@sh.itjust.works · 5 pts · 1y (3 replies)

Along a laundry list of bad companies there's runescape fucking RUNESCAPE of all games!

Mwa@lemm.ee · 2 pts · 1y (2 replies)

Sounds like a joke tbh

TriflingToad@sh.itjust.works · 2 pts · 1y (1 reply)

I sounds like a joke, but they've had the cycle of
1: release controversial change to get more money
2: get protests/boycotts of people stopping their membership (subscription)
3: make an 'agreement' that still gets them more money but is mild enough that protests won't meaningfully continue
4: wait a few months for people to cool off
5: repeat

I think this 'cycle' was a lot more violent this time because it was made by a parent company rather than Jagex themselves.

Mwa@lemm.ee · 1 pts · 1y

Never knew a cycle existed

ILikeBoobies@lemmy.ca · 4 pts · 1y (6 replies)

Sports games do it

Bronzebeard@lemm.ee · 2 pts · 1y (4 replies)

They have game-interrupting full screen ads? Our just product placement. Because only the former is banned

ILikeBoobies@lemmy.ca · 1 pts · 1y (3 replies)

I guess not interrupting because players don’t view having to click through ads to get to the menu as interrupting

DesolateMood@lemm.ee · 1 pts · 1y (2 replies)

Which game makes you click through ads to get to the menu?

Kolanaki@pawb.social · 3 pts · 1y

Does it count if they are ads for things in the game I am playing? Cuz that seems to be pretty standard in a lot of MP shooters these days where every time you log in, you're bombarded with what are basically ads for new skins, events, features, etc.

ILikeBoobies@lemmy.ca · 2 pts · 1y

What the other person said is what I’m referring to

though the nhl games put actual ads on the boards and pause menu that change on updates cycles

Mwa@lemm.ee · 1 pts · 1y

So like Fifa,Makes sense tbh.

teejugg@lemmy.ca · 2 pts · 1y

A lot of people 😆

gamer@lemm.ee · 4 pts · 1y

Is it just me or is that title worded as confusingly as possible?

BlameTheAntifa@lemmy.world · 3 pts · 1y

Next, they should ban hate speech from their own forums.