Coca-Cola rebrands products in Germany amid US image crisis – DW – 09/08/2025
https://www.dw.com/en/coca-cola-rebrands-products-in-germany-amid-us-image-crisis/a-73896635
https://www.dw.com/en/coca-cola-rebrands-products-in-germany-amid-us-image-crisis/a-73896635
70 Comments
TheBronko@lemmy.world · 91 pts · 345d
I hope it does not work out for them. Also in Germany we have many alternatives which are cheaper and come close to the taste of CocaCola.
azimir@lemmy.ml · 31 pts · 345d
I've been trying the cheaper stuff. Some of it is great. Don't be afraid to try the bottom shelf items these days.
obsidianfoxxy7870@lemmy.blahaj.zone · 27 pts · 345d
Even beyond just the boycotting brands for political reasons, so many of the mainstream brands charge way too much for a product that almost anybody else can make the equivalent of.
Atherel@lemmy.dbzer0.com · 15 pts · 345d
Gilette once justified a price rise because of higher marketing costs... well they destroyed all their investment there with one statement.
icid@lemmy.wtf · 1 pts · 345d
Some products in tech you can replace there is just iOS and Android both American owned company’s
naeap@sopuli.xyz · 3 pts · 345d
Linux smartphones are coming, although very slowly
There is also Jolla with Sailfish OS, but the hardware is not really attractive
icid@lemmy.wtf · 1 pts · 338d
Problem is the app support an I don’t think banking apps will run on Linux phones
cosmicrookie@lemmy.world · 11 pts · 345d
In many cases, although not with coca cola, the bottom shelf products are made in the same place where the top brands are made. Some times they even have the same product but different packaging
Redjard@lemmy.dbzer0.com · 1 pts · 345d
If there is less money involved, and no licensing moving to the us through tax havens, does it matter?
cosmicrookie@lemmy.world · 1 pts · 344d
I think you replied this to the wrong comment?
Goldholz@lemmy.blahaj.zone · 5 pts · 345d
I even like to say the local breweries often are way better! Leikheimer, Alaska, Riegele Spezi, and more. Waayy better!
falkerie71@sh.itjust.works · 4 pts · 345d
I tried out spezi when I travelled to Germany, it was weirdly nice.
A_norny_mousse@feddit.org · 2 pts · 345d
Didn't know that was an actual brand; in my youth it was a colloquial name for a 50/50 mix of coke and orange lemonade. Another name was diesel.
Lupus@feddit.org · 5 pts · 345d
Diesel is beer and cola
Tja@programming.dev · 1 pts · 345d
Isn't that a Negger? Or is it just with weissbier? For non German speakers: yes, it means what you think it means.
Other common mixes:
A_norny_mousse@feddit.org · 2 pts · 345d
Only in Bavaria.
(at least in the 3rd millenium)
Tja@programming.dev · 2 pts · 345d
Is there anything else??!?
A_norny_mousse@feddit.org · 2 pts · 345d
Spoken like a true Bavarian.
Goldholz@lemmy.blahaj.zone · 1 pts · 345d
Nope
A_norny_mousse@feddit.org · 1 pts · 345d
Did not know that it could be that, too. Maybe my childhood's Diesel was just an underage suitable version.
Goldholz@lemmy.blahaj.zone · 2 pts · 345d
It is and isnt. The inventors Brewerie Riegele sold the rights to Paulaner Brewerie, then it became famouse, big legal fights about the rights came but spezi now is a collective term (Gattungsbegriff) to all cola/lemonade mixes. So now there are the big Paulaner Spezi and Spezi Original from Riegele, that dominate it buuut every brewerie that hold itself to something has their own version
Goldholz@lemmy.blahaj.zone · 1 pts · 345d
Paulaner or Riegele?
falkerie71@sh.itjust.works · 1 pts · 342d
Paulaner!
Goldholz@lemmy.blahaj.zone · 1 pts · 342d
PFUI DEIFEL! GEH WEG!
samus12345@sh.itjust.works · 1 pts · 345d
I miss it.
BeatTakeshi@lemmy.world · 1 pts · 345d
https://en.m.wikipedia.org/wiki/OpenCola_(drink)
xylol@leminal.space · 59 pts · 345d
Isn't this how we got fanta
prex@aussie.zone · 10 pts · 345d
You beat me to it.
Maybe an uno-reverse fanta?
zockerr@lemmy.world · 43 pts · 345d
One aspect I haven't seen mentioned yet is the rise of local premium cola brands in recent years. Brands like Fritz Kola, Afri Cola and Mio Mio have taken a significant chunk out of Coca colas marketshare without competing on price. Instead, they focus on standout features like higher caffeine levels, local bottling in reusable glass bottles, and/or organic ingredients. And since it's working, more and more companies are jumping on the bandwagon, like the red bull, the brewery Flensburger and even some localised water bottling brands all offer their own colas now.
In light of this, this advertising campaign from coca cola feels like a desperate move to me.
ahornsirup@feddit.org · 6 pts · 345d
With the amount of alternatives it's also very likely that you'll find one that you genuinely prefer over Coca-Cola or Pepsi once you give them a try. I did not start buying Fritz Kola over Coca-Cola because of any "feature", and not because it's German either. I just tried it on a whim ages ago and preferred the taste, so that's what I've been buying since.
KiwiTB@lemmy.world · 28 pts · 345d
But owned in....
obsidianfoxxy7870@lemmy.blahaj.zone · 13 pts · 345d
This is exactly why this kind of marketing would never work for me. It's why even if I lived in the EU, I would still refuse to use Google products because I don't trust them, even if they're technically bound by law to care more about protecting my data.
Tja@programming.dev · 28 pts · 345d
Made in Germany? Well, so is Spezi, and Fritz cola, and Freeway Cola, and Ja! Cola, and a bunch of others.
Goldholz@lemmy.blahaj.zone · 2 pts · 345d
Alaska and Leikheim are my favorits <3 But nothing bests Riegele Spezi (the Original)
prex@aussie.zone · 23 pts · 345d
Here to remind anyone unaware of fantas wild wikipedia page.
Aggravationstation@feddit.uk · 4 pts · 345d
Exactly why I opened the comments here
IndustryStandard@lemmy.world · 3 pts · 345d
Fantasia? Really?
Samuelwankenobi@sh.itjust.works · 15 pts · 345d
People are not going to fall for this everyone knows it's American
nico198X@piefed.europe.pub · 14 pts · 345d
don't care. get out.
samus12345@sh.itjust.works · 12 pts · 345d
"Come on, you guys used to love us!"
Obi@sopuli.xyz · 3 pts · 345d
Is this real?
samus12345@sh.itjust.works · 4 pts · 345d
Yes.
Mrkawfee@feddit.uk · 7 pts · 345d
I only buy Palestine Cola. It tastes much better and is a refreshing "fuck you" to genocide supporting Coca Cola and Pepsi
jaybone@lemmy.zip · 7 pts · 345d
What is Palestine Cola? I’m guessing it’s not a product of Palestine.
Saleh@feddit.org · 5 pts · 345d
https://palestinedrinks.com/en/about-us
...
...
It is as good as it gets in the current situation. Israel would never allow Palestinians in the Westbank, leave alone Gaza become successful with such a brand.
whiwake@lemmy.cafe · 5 pts · 345d
Why would anyone pay brand name prices these days. The store brand in my local store is 30% of the cost of coke, Pepsi, etc. $15 for a 12-pack?! That’s just insanity.
vane@lemmy.world · 4 pts · 345d
All coca-cola brands https://www.coca-colahellenic.com/en/our-24-7-portfolio/brands-a-z
Goldholz@lemmy.blahaj.zone · 1 pts · 345d
Monster and JackDaniels also belong to them? Explains some stuff...
vane@lemmy.world · 1 pts · 345d
Depends where you live. This is one of their distribution company for Europe and 3rd in the world. You can read more about all their distribution companies here https://www.coca-colacompany.com/about-us/coca-cola-system
piyuv@lemmy.world · 4 pts · 345d
Sinalco ftw
Luffy879@lemmy.ml · 3 pts · 345d
Is this why all Cola bottles are „a product by coca cola” and everything has a german word like bro stamped on it?
TheBat@lemmy.world · 0 pts · 345d
Jajcus@sh.itjust.works · 13 pts · 345d
No one in Europe calls it that, though ;-)
123@programming.dev · 4 pts · 345d
I get a chuckle every time people call it a "Cola drink". In Spanish (LatAm) it means "butt drink" 👀
Tja@programming.dev · 5 pts · 345d
In spanish (Spain) it means tail drink, which most often a referring to the penis.
TheBat@lemmy.world · 3 pts · 345d
MrScottyTay@sh.itjust.works · 14 pts · 345d
Fizzy drinks, pop.
Soda is used to describe specifically soda water alone. At least in my experience
Kind of like how cookies are a type of biscuit rather than the name used for all biscuits.
Rothe@piefed.social · 15 pts · 345d
That very much depends on the country and the language. Claiming there is a standard word in Europe for anything is pretty much nonsense.
It is called "sodavand" in Danish for example, while fizzy water is called "danskvand".
MrScottyTay@sh.itjust.works · 8 pts · 345d
Yeah that's why I said "in my experience"; I'm aware other places would have different names and was only speaking for my area, of which I'm unaware of its bounds. It's likely just the UK but don't know if the same kind of logic is used for other English speaking Europeans or not (when speaking English and not the native language of their region anyway).
antithetical@lemmy.deedium.nl · 5 pts · 345d
In the Netherlands it is usually grouped as frisdrank, loosely translated as fresh-drink.
TheBat@lemmy.world · 3 pts · 345d
antithetical@lemmy.deedium.nl · 1 pts · 345d
Well, fresh in this context as refreshing. For freshly pressed juices we use vers or vers geperst sap.
bort@aussie.zone · 3 pts · 345d
Soft drink over here in Australia (at least in NSW) 👋
Also what the wiki page is called so I'm gonna say we are right and everyone else is wrong 😂 https://en.m.wikipedia.org/wiki/Soft_drink
First_Thunder@lemmy.zip · 2 pts · 345d
In portuguese: refrigerantes, as in the same thing as you’d call the freakin liquid inside an air conditioner system
TheBat@lemmy.world · 2 pts · 345d
hakunawazo@lemmy.world · 2 pts · 345d
Limo?
Peppycito@sh.itjust.works · 2 pts · 345d
Booblenpuppen.
TheBat@lemmy.world · 2 pts · 345d
troed@fedia.io · 2 pts · 345d
In Sweden our tasty sugar drinks are "saft" (uncarbonated) and "läsk" (carbonated).
The word ending "-igt" is used to describe that something "is like".
"saftigt" means "mmm, juicy, good" "läskigt" means "scary"
Dojan@pawb.social · 3 pts · 345d
Läsk is from old German löschen meaning to quench. Läskande similarly means quenching.
Läskig is a false friend.
troed@fedia.io · 1 pts · 345d
I made a funny.
july@leminal.space · 1 pts · 345d
In my country we call it juice
Tja@programming.dev · 2 pts · 345d
I do, when speaking English. Each language has its own word, of course: refrescos, Erfrischungsgetränke, napoje gazowane, etc.