TIL that in 1952 Adidas bought the rights to the "three stripes" from a Finnish sportswear manufacturer called Karhu for two bottles of whiskey and the equivalent of €1,600.

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179 points · 13 comments · view on lemmy.world

13 Comments

mrssaudi07@lemmy.world · 19 pts · 208d
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Valmond@lemmy.dbzer0.com · 10 pts · 208d

Least finnish agreement.

(Am I doing this correctly?)

NullPointerException@lemmy.ca · 6 pts · 208d (6 replies)

Which one brother was the nazi?

Ed: I just noticed I didn't reply to the right comment.

prole@lemmy.blahaj.zone · 22 pts · 208d (4 replies)

Assuming this is a genuine question, the guy who started Adidas was the Nazi. His brother broke off and started Puma because of it.

NullPointerException@lemmy.ca · 9 pts · 208d

It was genuine, I knew one of them was a nazi.

CactusEcho@piefed.social · 3 pts · 208d

It was the other way around. Both were registered in the nazi party (not mandatory to join but there was social pressure for business owners to do).

It's assumed to be rudolph (the puma guy), because of his treatment by Allied authorities, and reporting that consistently characterizes him as the more ideologically aligned.

dogslayeggs@lemmy.world · 3 pts · 208d (1 reply)

They were both Nazis. The Puma brother split off because he suspected Adi of getting him conscripted into the army, which led to him being imprisoned by the Allies.

prole@lemmy.blahaj.zone · 5 pts · 208d

Well I think they were both of the age where joining the party was compulsory, so technically he was a Nazi but I'm not sure he subscribed to the ideology. I could definitely be wrong though.

NachBarcelona@piefed.social · 2 pts · 208d

Both nazi brothers were party members.

dogslayeggs@lemmy.world · -1 pts · 208d

Yes, but did the three stripes make themselves iconic, or did the innovative business strategies of the brothers make the brand iconic? Would any logo have become iconic just for being associated with the company whose shoes were worn by Jesse Owens?

EDIT: I had my timeline a bit off. Jesse Owens wore Geda shoes, which was the joint shoe company between the two brothers. After they broke up, Adidas became Adolf's shoe brand and Puma becoming Rudolf's.

sunbrrnslapper@lemmy.world · -1 pts · 208d (3 replies)

That reminds me of the Nike swoosh origin story.

NachBarcelona@piefed.social · 12 pts · 208d

Great information.

felixwhynot@lemmy.world · 11 pts · 208d

Nike’s swoosh was famously designed by an entrant in a design competition. Which is one of the reasons that designers don’t much like competitions like that these days. I think she won like $100.

TrojanRoomCoffeePot@lemmy.world · 3 pts · 208d

What kind of liquor did Nike's CEOs trade for the rights to the swoosh?