Kraft Heinz’s new CEO wants food giant to focus on value: ‘Consumers are literally running out of money’

for real. I'm a person. my existence is not meant to be a function in your economic analysis.

I once witnessed a friend call her sister a consumer (“you’re such a consumer!”) for being such a burden on the family (not working, asking for handouts, etc). The situation wasn’t great but it definitely cracked me up — genius-level insult.