U.S. forces deployed to ​war zones have been targeted using commercially available location data

They will claim they have no control over third party data brokers that strip anonymity as part of the Real-Time Bidding for ads. Even though they do own the data brokers also.

Corporate treason has been not only legal, but encouraged for hundreds of years. This is not new, nor will it be addressed.

Section 230 baby!

It's even included in the article:

The letter from ​U.S. lawmakers to the Pentagon said that, given what military officials know about the trade in location data, ​they should have acted ⁠faster to protect their personnel, for example by disabling the unique advertising ID attached to military-issued devices, automatically turning off location sharing on smartphones in the field, and steering staff away from Google's Chrome web browser toward more privacy-focused alternatives.

One of the letter's cosigners was U.S. Representative Pat Harrigan, a North Carolina Republican who was formerly ⁠a U.S. Army ​Special Forces officer. Harrigan said that browsers like Chrome "are built from the ground up to ​collect and share user data" and that every day they remain on government-issued devices "is another day we are handing our adversaries a weapon against our own troops."

And what about the rest of the population?

You are absolutely correct, that is exactly what will happen, if at all. Even for a country that loves its military as much as America, they probably love their surveillance techbros even more.