California law targeting loud streaming ads takes effect on July 1

https://techcrunch.com/2026/06/28/california-law-targeting-loud-streaming-ads-takes-effect-on-july-1/

217 points · 12 comments · view on lemmy.world

12 Comments

darthsundhaft@piefed.social · 47 pts · 43d (5 replies)

Please also get rid of the stupid radio ads that have honking sounds. I don't need that shit during rush hour where everybody is already stressed as it is. Car honking noises doesn't fucking help.

empireOfLove2@lemmy.dbzer0.com · 38 pts · 43d (3 replies)

Honking, car crash, sirens, yelling all need to go

Jessicat@lemmy.world · 6 pts · 42d

Can we add dog barking? I used to have a dog that would get so triggered by it. Really unnecessary. I’ve been joking with my husband that it would be nice if shows had an audio track like they do for different languages but just change the sound mixing and remove the common irritants.

undefined@lemmy.hogru.ch · 4 pts · 43d

Living in Los Angeles sirens in movies/TV generally confuse the fuck out of me

erictile@lemmy.world · 4 pts · 42d

Alarms and babies crying as well.

sic_semper_tyrannis@lemmy.today · 7 pts · 43d

Totally agree. I've been on high alert due to those

SlightlyNormal@lemmy.world · 33 pts · 43d (1 reply)

Glanced at the thumbnail and thought it was Technology Connections

MoonRaven@feddit.nl · 3 pts · 43d

Yeah. Kinda sad about that..

kevincox@lemmy.ml · 19 pts · 43d (2 replies)

Why only streaming services? Why not target the volume of any ads within content that contains audio? While we are at it why not say that the add can't be significantly more bright?

dantheclamman@lemmy.world · 26 pts · 43d

The FCC already regulates the volume of ads on TV and other over the air providers. However, streaming is somewhat of a loophole, and this helps close it

SpaceNoodle@lemmy.world · 1 pts · 43d

*added

It's easier to look away than to turn off your ears

MonkderVierte@lemmy.zip · 1 pts · 43d

Btw, swiss Tagesschau is suddenly more quiet than ads and other shows?