The line art looks like the building of the oldest currently operating McDonald's, which opened in 1953, although the ad copy gives a different location that opened in 1958, so this menu has got to be around 58 64 (see post from scmstr@lemmy.blahaj.zone in thread). There were some older McD's but they are gone. The 1953 location was the first building that used the golden arches as a shtick.
This is what the 1953 building looked like in 2017.
Before it got into the whole hamburger and fries thing, McDonald's sold BBQ in the 1940's, with the ad tagline, "McDonald's Famous Barbecue".
15 Comments
athairmor@lemmy.world · 28 pts · 27d
Adjusted for inflation, that hamburger should cost $1.75, today.
EnmebaraGuesser@piefed.ca · 12 pts · 27d
I wonder how the ratio of McD's wage, to burger price, compares to today.
I have no idea how much they paid back then.
athairmor@lemmy.world · 23 pts · 27d
If the Internet is to be believed, wages started $1.12/hr which would be $13.08/hr in 2026. Current starting pay is higher than that in most places.
But, current hamburger prices are about double the inflation adjusted price. Wages are not doubled. So, buying power is weaker than in 1958.
SCmSTR@lemmy.blahaj.zone · 19 pts · 27d
Can't be that old. Fillet o fish didn't exist until 1962, per Wikipedia
https://en.wikipedia.org/wiki/Filet-O-Fish
Also, even just the name mcdouble didn't exist until 1964
https://en.wikipedia.org/wiki/McDouble
EnmebaraGuesser@piefed.ca · 16 pts · 27d
Good detective work! I'll update.
Swemg@lemmy.world · 14 pts · 27d
"pure Columbian coffee"
Instigate@aussie.zone · 3 pts · 26d
Apparently 80 years ago coffee was grown in DC. TIL
calliope@retrolemmy.com · 10 pts · 27d
I don’t think I’ve ever seen that McDonald’s logo with the line through it, like a silhouette of the building! Looks like it was used until 1968.
Really puts the current “Golden Arches” into perspective. No pun intended.
EnmebaraGuesser@piefed.ca · 2 pts · 27d
Good spot, I didn't even notice the logo line!
The little building off to the side, in the photo above, is a mini McD's museum that the company built. Seems like this store wasn't financially worth keeping open, but restored it for history reasons.
AngryCommieKender@lemmy.world · 4 pts · 27d
Sounds like the guy that started Taco Bell. Originally he bought a hot dog stand, but tacos sold better. His last name was Bell.
Fuckfuckmyfuckingass@lemmy.world · 3 pts · 26d
Crazy that a cup of hot chocolate costs the same as a hamburger.
zarkanian@sh.itjust.works · 2 pts · 26d
Especially since it's probably just a packet of Swiss Miss and hot water.
phailhaus@piefed.social · 3 pts · 26d
Swiss Miss was brand new tech at that point.
towniepeter@thelemmy.club · 1 pts · 26d
Hasn't changed that much, then.
unemployedclaquer@sopuli.xyz · 1 pts · 27d
I drove past a new-ish modern-ish modernism version with that aesthetic in Ohio in a huge vehicle that's hard to stop and at the crosswalk the light changed and I had to brake a little hard especially when I saw a duck there and someone was staring at me and then several baby ducks materialized behind the adult duck which was apparently just waiting to cross. I didn't run over any baby ducks at the stupid McDonalds.