pretty sure it's just bullshit being written to assist their shitty ai garbage in producing false bullshit.. gotta train that dogshit data into the information takeover somehow.
99% sure there is at least one writer who has been thinking about doing that headline for months, if not years, and is now cursing themselves for never doing it.
There's a lot to unpack here, but there's a reason some people like getting coffee from a good cafe sometimes -- where it's fresh and sourced/roasted/prepared by someone who possibly gives a shit -- instead of scooping questionable brown powder that tastes like exploitation from a giant plastic tub. And yes, we know it's more expensive.
Honestly can't wait for Maxwell House, Folgers et al and their shitty supply chains to croak.
The campaign is intentionally “tone deaf” to get people talking about it. My guess is they saw the Cracker Barrel shitshow and said “yes do that asap”. Gets people in a tizzy and posting online, like this.
It seems to be none of that. It just seems to be a marketing effort noting that it’s a low-cost coffee.
To celebrate the limited-time rebrand, the company is offering consumers a 12-month “lease” of Maxwell Apartment coffee, which is designed save coffee lovers across the United States money. For less than US$40, consumers can stock their pantry with a full year of coffee to save coffee enthusiasts more than US$1000 annually.
“Two-thirds of American adults drink coffee every day, which can add up quickly, especially these days,” says Holly Ramsden, Head of Coffee, North America at the Kraft Heinz Company.
“Maxwell House believes no one should have to go without great tasting coffee and Maxwell Apartment delivers the same delicious taste people know and love, at a value that celebrates all our fans are doing to make smart choices in their lives.
It’s cheap coffee. They’re literally going “hey, times are getting tougher. Who wants cheap coffee?” This is seems like the opposite of what you’re indicating.
21 Comments
return2ozma@lemmy.world · 35 pts · 346d
As more Americans opt for apartment living, the coffee brand serves up a year’s worth of coffee to match their 12-month leases
Opting?! We have no choice!
psivchaz@reddthat.com · 20 pts · 346d
Holy shit this is a real thing? The most braindead and out of touch marketing executive dreamed this up.
Fiivemacs@lemmy.ca · 0 pts · 346d
pretty sure it's just bullshit being written to assist their shitty ai garbage in producing false bullshit.. gotta train that dogshit data into the information takeover somehow.
PP_BOY_@lemmy.world · 27 pts · 346d
Didn't know it was a choice.
some_kind_of_guy@lemmy.world · 4 pts · 346d
Oh it is, the other options didn't have proper walls or climate control though.
SeductiveTortoise@piefed.social · 3 pts · 346d
You could buy a really small one. Like a box.
blackluster117@sh.itjust.works · 23 pts · 346d
Writers at The Onion must be tearing their hair out.
Doc_Crankenstein@slrpnk.net · 1 pts · 334d
99% sure there is at least one writer who has been thinking about doing that headline for months, if not years, and is now cursing themselves for never doing it.
dual_sport_dork@lemmy.world · 13 pts · 346d
Is this going to be another one of those things where a bunch of online bots try to incite a manufactured outrage?
some_kind_of_guy@lemmy.world · 10 pts · 346d
There's a lot to unpack here, but there's a reason some people like getting coffee from a good cafe sometimes -- where it's fresh and sourced/roasted/prepared by someone who possibly gives a shit -- instead of scooping questionable brown powder that tastes like exploitation from a giant plastic tub. And yes, we know it's more expensive.
Honestly can't wait for Maxwell House, Folgers et al and their shitty supply chains to croak.
solrize@lemmy.ml · 7 pts · 346d
OMG this is being reported all over the place. I thought it was a joke and I still hope it is.
baggachipz@sh.itjust.works · 4 pts · 346d
It’s not a joke, it’s an underhanded marketing campaign.
Dragonstaff@leminal.space · 2 pts · 346d
What's underhanded about it?
baggachipz@sh.itjust.works · 5 pts · 346d
The campaign is intentionally “tone deaf” to get people talking about it. My guess is they saw the Cracker Barrel shitshow and said “yes do that asap”. Gets people in a tizzy and posting online, like this.
calliope@retrolemmy.com · 2 pts · 346d
It seems to be none of that. It just seems to be a marketing effort noting that it’s a low-cost coffee.
It’s cheap coffee. They’re literally going “hey, times are getting tougher. Who wants cheap coffee?” This is seems like the opposite of what you’re indicating.
baggachipz@sh.itjust.works · 2 pts · 346d
If you can’t see past the cynicism, that’s on you. Looks like the ad worked.
calliope@retrolemmy.com · 2 pts · 346d
The obvious cynicism is coming from INSIDE YOUR (non-Maxwell) HOUSE!
I forgot what community I was in. Carry on dooming!
baggachipz@sh.itjust.works · 2 pts · 346d
Ha, I think we’re both right. :)
The doom continues!
calliope@retrolemmy.com · 6 pts · 346d
nathan@piefed.alphapuggle.dev · 5 pts · 346d
What's the opposite of eating the onion? Cuz I just did that
melsaskca@lemmy.ca · 3 pts · 346d
Aunt Jemima reveals that she is actually the mother!
letsgo2themall@lemmy.world · 1 pts · 346d