“No color, no artificial flavors, same intensity — that’s Simply NKD. Doritos and Cheetos are pioneering a snacking revolution, or a renaissance, if you will,” PepsiCo chief marketing officer Hernán Tantardini said in a statement
Don't get me wrong, I like the snacks. I like this shift away from artificial ingredients. But my fucking god, I hate the marketing trend of pretending like a goddamm snack food is some sorta fucking vibe/mood/lifestyle/movement. I wish nothing but the worst on the people who think this shit up.
So they just use the international recipes instead of the kids crayons American version.
Have a look at "Fruit Loops" (which have only marginal relations to any fruit). There is the International version, and the American version with colors that are illegal even in China, of all places...
I thought when people actually took a closer look at some of these kinds of claims they ended up being debunked, or at least far more nuanced than some of the claims being made by the likes of RFK jr.
No, the colors just cause cancer. The "less sugar in European food" is about diabetes. Most American food is horribly oversugared. And worse, a lot of it is HFCS. Even savoury dishes in the US are sometimes sickeningly sweet.
So marketing experts at Pepsi decided that simply removing artificial shit from snacks is not enough to sell them and you need "cool" branding like NKD (naked of dyes!). Is that why companies in US keep using chemicals that are banned in Europe? Majority of Americans will simply not buy natural food because it doesn't look right to them?
35 Comments
ccunning@lemmy.world · 63 pts · 272d
Confirmed: Crystal Pepsi is BACK baby!
ICCrawler@lemmy.world · 38 pts · 272d
Don't get me wrong, I like the snacks. I like this shift away from artificial ingredients. But my fucking god, I hate the marketing trend of pretending like a goddamm snack food is some sorta fucking vibe/mood/lifestyle/movement. I wish nothing but the worst on the people who think this shit up.
Semi_Hemi_Demigod@lemmy.world · 22 pts · 272d
plays Right Now by Van Halen
ccunning@lemmy.world · 9 pts · 272d
Just in time for Thanksgiving
girthero@lemmy.world · 7 pts · 272d
This is the real version of the commercial in my brain!
BedSharkPal@lemmy.ca · 47 pts · 272d
Finally. It was the unhealthy artificial dyes that were holding me back from eating Doritos.
CubitOom@infosec.pub · 8 pts · 272d
Atleast we won't have to get vaccinated anymore now
AFKBRBChocolate@lemmy.ca · 36 pts · 272d
The article never says what NKD stands for
Gullible@sh.itjust.works · 50 pts · 272d
Naked. They couldn’t use the brand name without running into trouble with naked, which is owned by either Pepsi or coke.
NotAnotherLemmyUser@lemmy.world · 8 pts · 272d
Wait, why would they get in trouble? PepsiCo owns all of these companies (Frito Lays, Naked, Doritos/Cheetos, etc.).
https://wikipedia.org/wiki/List_of_PepsiCo_brands
Gullible@sh.itjust.works · 4 pts · 272d
Branding is still a major issue even within subsidiaries, but you’re right, they’re in a much better situation than if it were owned by coke
AFKBRBChocolate@lemmy.ca · 5 pts · 272d
Ah, okay, makes sense. So not an acronym.
NoneOfUrBusiness@fedia.io · 3 pts · 272d
Alternate theory: This is a conspiracy to turn the Latin alphabet into an abjad. Would go along nicely with Zohran Mamdani teaching Arabic numerals.
ccunning@lemmy.world · 15 pts · 272d
No Kolor Doritos and other stuff®️
AFKBRBChocolate@lemmy.ca · 2 pts · 272d
Oh, obvious...
tgcoldrockn@lemmy.world · 21 pts · 272d
Corporate advertising welcome in c/news now. All hail mega corp.
jared@mander.xyz · 8 pts · 272d
I'm my day we'd call 'em a shill and grab pitchforks!
poweruser@lemmy.sdf.org · 1 pts · 272d
Slashvertisements? In your community? It's more likely than you think
LifeInMultipleChoice@lemmy.world · 20 pts · 272d
While this is for the best, I can't wait to trick people into eating flaming hot Cheetos
Treczoks@lemmy.world · 19 pts · 272d
So they just use the international recipes instead of the kids crayons American version.
Have a look at "Fruit Loops" (which have only marginal relations to any fruit). There is the International version, and the American version with colors that are illegal even in China, of all places...
CharlesDarwin@lemmy.world · 1 pts · 271d
I thought when people actually took a closer look at some of these kinds of claims they ended up being debunked, or at least far more nuanced than some of the claims being made by the likes of RFK jr.
Cosmonauticus@lemmy.world · -4 pts · 272d
Yeah because its the colors that are causing diabetes. Ppl complaining about artificial dyes in the US are missing the forest for the trees.....
Europeans bragging are just reverting to their natural sense of false superiority.
The rest of the world doesnt give a shit about it at all
Treczoks@lemmy.world · 7 pts · 272d
No, the colors just cause cancer. The "less sugar in European food" is about diabetes. Most American food is horribly oversugared. And worse, a lot of it is HFCS. Even savoury dishes in the US are sometimes sickeningly sweet.
NChiwana76@lemmy.world · 13 pts · 272d
No more red fingers of death.
sp3ctr4l@lemmy.dbzer0.com · 6 pts · 272d
^ The actual practical benefit.
AsoFiafia@lemmy.zip · 3 pts · 272d
Illegalmexicant@lemmy.world · 2 pts · 272d
Then I would have 2 sets of chopsticks next to my bed, which seems weird...
AsoFiafia@lemmy.zip · 1 pts · 272d
paraphrand@lemmy.world · 12 pts · 272d
That same carbohydrate and sodium food product you know and love.
girthero@lemmy.world · 5 pts · 272d
Don't forget about that ultraprocessed yummy goodness!
Zombie@feddit.uk · 11 pts · 272d
This is an advert.
prole@lemmy.blahaj.zone · 10 pts · 272d
Possibly the only thing RFK jr. has ever been correct about
BarbecueCowboy@lemmy.dbzer0.com · 5 pts · 271d
How much extra are they charging for the products with less stuff?
ExLisper@lemmy.curiana.net · 3 pts · 272d
So marketing experts at Pepsi decided that simply removing artificial shit from snacks is not enough to sell them and you need "cool" branding like NKD (naked of dyes!). Is that why companies in US keep using chemicals that are banned in Europe? Majority of Americans will simply not buy natural food because it doesn't look right to them?
Kolanaki@pawb.social · 1 pts · 271d
It's a straight up psychological marketing thing. Brighter colors are more appealing.
monis@ttrpg.network · 1 pts · 272d
It's all about data and conditioning.
It's important that customers care about superficial bullshit.
theneverfox@pawb.social · 1 pts · 272d
The primary sense of humans is vision. If something doesn't look right, you won't want to eat it
Now imagine food for all your life has been highlighter colored. All of it is dyed, even the meat, sometimes even vegetables
ArsonButCute@lemmy.dbzer0.com · 1 pts · 271d
AsoFiafia@lemmy.zip · 3 pts · 272d