whaleross

u/whaleross@lemmy.world
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Back in ancient times when I was a system administrator we got a heads up that there be a new breed of Outlook worm coming soon to our timezone.

So we mailed the entire office that if you get mail that looks like this or that, do not open it, do not interact but delete it on sight.

Most of the office was all right, except pretty much entire sales and marketing departments including the bosses. Most of them had noOo idea what could have happened but one of them explained that they saw the warning but they were curious to see what the virus looks like.

People. What a bunch of bastards.

As long people don't give a fuck because they want shiny things at unscrupulous low cost, none of this will really matter. There will be new loopholes and people will keep buying clothes and gadgets and toys and ignore how they were products or even that they are literally poisoning the environment and themselves. At least not until there is some big enough scandal about it and even then it will probably have to be thalidomide scale.

Their quality gear for enthusiasts is still great, but the reason they are so big and common and known in Sweden is because they were a great bang for the buck in the family price range. That's the money maker where they cut all the corners now when they are an international lifestyle fashion brand.

It's happened with numerous outdoors brands the last ten-twenty years that they shifted ownership and target demographic and let go of what made their reputation in the first place.

Then again, arguably it's the evolutionary nature of commerce and capitalism that good things become what they set out to challenge and new small startups take their place.