You selfish jerks. How dare you use this precious clean water for bathing and drinking when we have AI Coca-Cola Christmas slop videos who don't have enough wheels. Why do you hate Christmas?!
Most of the talk I've seen about it has been negative, which is encouraging, but I'm also not confident that the people who have strong opinions about it are representative of the general population, so we'll just have to wait and see.
I imagine the conversation went something like, Middle Manager: "We need to show how much effort y'all put into making that AI ad. Let's do a behind-the-scenes!" - Producer: "We would have needed to record that while we were running stuff through post." - Middle Manager: "Can't you just have AI make it?" - Producer: "... why do you imagine people watch behind-the-scenes videos?" - Middle Manager: "Nevermind, I've got Sora, I'll just do it." - Producer (would be dying more on the inside if there was anything left to perish) "...okay"
I think they did this last year as well and people were just as mad, looks like the executives are determined to cause droughts, even if it means ruining their reputation :(
This month Coca-Cola debuted its holiday ad and reportedly used 70,000 AI prompts to bring it to life. That number is technically true, but deeply misleading. It wasn’t 70,000 prompts; it was 70,000 AI clips stitched together, generated through what was likely hundreds of thousands of prompts, refinements, reruns, and scene rebuilds.
The end result probably could have powered a small country for a year.
Considering how awful Lemmy users seem to be in general about identifying AI generated content, I'm going to need some references and receipts here before I'm on board.
Lemmy also commonly overstates how much power or water AI uses, but this one's true. Don't even need a proof, just see the video for yourself: https://youtu.be/Yy6fByUmPuE
40 Comments
Una@europe.pub · 54 pts · 259d
Sowwy :(
realitaetsverlust@piefed.zip · 19 pts · 259d
No "Sowwy". To the gulag with you. >:(
Una@europe.pub · 9 pts · 259d
Sowwy :( I won't shower ever again
BreakerSwitch@lemmy.world · -5 pts · 259d
Lost_My_Mind@lemmy.world · 9 pts · 259d
I don't even know what you mean by "bedrotting", but I can tell based on tone to downvote.
ZkhqrD5o@lemmy.world · 37 pts · 259d
I'm sorry, dear. I'll kill some South American Union workers to make up for it.
tired_n_bored@lemmy.world · 32 pts · 259d
I feel bad when I drink water. It could have been used to cool a data center generating slop AI manga girls
GreenKnight23@lemmy.world · 8 pts · 259d
the thirst is real. need me some big tiddie yandere anime girls to quench this dry parched throat.
VitoRobles@lemmy.today · 25 pts · 259d
You selfish jerks. How dare you use this precious clean water for bathing and drinking when we have AI Coca-Cola Christmas slop videos who don't have enough wheels. Why do you hate Christmas?!
qx128@lemmy.world · 19 pts · 259d
Fun fact (in the US): AI water usage pales in comparison to the amount of water wasted on CORN to produce ethanol.
Abolish ethanol. Embrace the renewable revolution!
Source: https://youtu.be/H_c6MWk7PQc
BanMe@lemmy.world · 10 pts · 259d
But how would Iowa farmers suckle at the government's tit then?
MML@sh.itjust.works · 5 pts · 259d
Grow more soy?
ZILtoid1991@lemmy.world · 2 pts · 258d
Peter Thiel uses bots to spread misinformation on the fediverse?
thesohoriots@lemmy.world · 11 pts · 259d
Nah I only shower in Nestle-slop to make up for it.
borf@lemmynsfw.com · 11 pts · 259d
The cat is in Mr Rogers' house
aeronmelon@lemmy.world · 4 pts · 259d
“It’s a beautiful day for my corporate stock, a beautiful day for my options…”
very_well_lost@lemmy.world · 2 pts · 259d
Mr. Pawgers
DarkCloud@lemmy.world · 10 pts · 259d
Looking forward to the collapse of the AI industry!
finley@lemmy.zip · 8 pts · 259d
Wait, what is Coke doing? Maybe this is more important than freshening my balls!
The_Picard_Maneuver@piefed.world · 18 pts · 259d
They made their Christmas ads with AI this year.
Most of the talk I've seen about it has been negative, which is encouraging, but I'm also not confident that the people who have strong opinions about it are representative of the general population, so we'll just have to wait and see.
Hackworth@piefed.ca · 7 pts · 259d
They also generated the behind-the-scenes footage, which seems way weirder.
aeronmelon@lemmy.world · 5 pts · 259d
This feels like an indication of a psychosis.
“In an effort to legitimize AI, we made more AI.”
Hackworth@piefed.ca · 2 pts · 259d
I imagine the conversation went something like, Middle Manager: "We need to show how much effort y'all put into making that AI ad. Let's do a behind-the-scenes!" - Producer: "We would have needed to record that while we were running stuff through post." - Middle Manager: "Can't you just have AI make it?" - Producer: "... why do you imagine people watch behind-the-scenes videos?" - Middle Manager: "Nevermind, I've got Sora, I'll just do it." - Producer (would be dying more on the inside if there was anything left to perish) "...okay"
The_Picard_Maneuver@piefed.world · 2 pts · 259d
We are living in strange times.
finley@lemmy.zip · 5 pts · 259d
Oh, shit, I saw that! It was fucking horrific!
Thanks for taking the time to explain 😊
arudesalad@piefed.ca · 2 pts · 259d
I think they did this last year as well and people were just as mad, looks like the executives are determined to cause droughts, even if it means ruining their reputation :(
lividweasel@lemmy.world · 3 pts · 259d
The end result probably could have powered a small country for a year.
finley@lemmy.zip · 1 pts · 259d
razen@lemmy.world · 8 pts · 259d
I am also shitting in here with loads if water up my arse, I am quite a selfish person
Bebopalouie@lemmy.ca · 6 pts · 259d
Makes me want to take a lot more showers.
Vespair@lemmy.zip · 5 pts · 259d
... Y'all checking Lemmy in the shower?
Whelks_chance@lemmy.world · 6 pts · 259d
Are you not?
GreenKnight23@lemmy.world · 1 pts · 259d
we get to shower?
FlashMobOfOne@lemmy.world · 5 pts · 259d
Can confirm. Am selfish.
ThrowawayPermanente@sh.itjust.works · 4 pts · 258d
They can have it when I'm done with it
InvalidName2@lemmy.zip · 2 pts · 259d
Considering how awful Lemmy users seem to be in general about identifying AI generated content, I'm going to need some references and receipts here before I'm on board.
tomalley8342@lemmy.world · 6 pts · 259d
It's 70,000 claimed clips for a single ad. From Coca-Cola's official YouTube channel, the AI ad in question:
https://www.youtube.com/watch?v=Yy6fByUmPuE
The "behind the scenes" video with the 70,000 statistic:
https://www.youtube.com/watch?v=URT_pX74_qA
REDACTED@infosec.pub · 4 pts · 259d
Lemmy also commonly overstates how much power or water AI uses, but this one's true. Don't even need a proof, just see the video for yourself: https://youtu.be/Yy6fByUmPuE
Datz@szmer.info · 2 pts · 259d
When will data center bathwater come out for tech bros?
KokusnussRitter@discuss.tchncs.de · 2 pts · 258d
Wow, I always thought cats would overthrow humanity in a cool way. This sucks.
slaacaa@lemmy.world · -8 pts · 259d
SaharaMaleikuhm@feddit.org · 5 pts · 259d
Fuck off with your slop loser
GreenKnight23@lemmy.world · 2 pts · 259d
any asshat that posts slop instantly goes on my block list.