A French supermarket’s Christmas advert is going against the AI trend and it's a hit with millions of people around the world
https://www.euronews.com/culture/2025/12/15/real-magic-why-is-french-supermarket-intermarches-christmas-advert-going-viral-worldwide
292 points · 54 comments · view on lemmy.world
54 Comments
Dojan@pawb.social · 68 pts · 234d
I didn’t think I’d see a time where people would be thrilled over an advertisement. This was the norm four years ago and no one was jubilant.
Blue_Morpho@lemmy.world · 46 pts · 234d
Superbowl ads have been a pop culture phenomenon for decades.
Dojan@pawb.social · 10 pts · 234d
I have no idea what that is.
anon6789@lemmy.world · 27 pts · 234d
Well I try not to advertise it too much anymore, but it is the final round of our annual tournament today, so this is the best time to check it out....
2025 SuperbOwl Owl of the Year Final Round: Buffy Fish Owl vs Screech Owl
Full Bracket Post
kamenlady@lemmy.world · 11 pts · 234d
I was hoping you were going to do exactly this, nice!
anon6789@lemmy.world · 11 pts · 234d
It is on topic...no AI in Owl of the Year.
We're big enough I try not to spam anymore, but this was just begging for it.
Dojan@pawb.social · 5 pts · 234d
Those are some spiffing owls.
anon6789@lemmy.world · 5 pts · 234d
Well we have narrowed it down from around 250 to our two favorites at this point so I would hope so 🙂
django@discuss.tchncs.de · 5 pts · 234d
Great response, i like owls!
anon6789@lemmy.world · 4 pts · 234d
We've got heaps of them. I hope you check it out and vote if you can decide between 2 equally amazing owls.
django@discuss.tchncs.de · 4 pts · 234d
I did just now, they are both amazing creatures.
anon6789@lemmy.world · 4 pts · 234d
Thank you for participating! 🦉
wewbull@feddit.uk · 10 pts · 234d
It's when they celebrate how great owls are.
01189998819991197253@infosec.pub · 2 pts · 233d
More than great, superb.
django@discuss.tchncs.de · 10 pts · 234d
I think the Superbowl is some sports game thing in the US. Probably football.
TerraRoot@sh.itjust.works · 4 pts · 234d
Is that the hand egg thing?
pseudo@jlai.lu · 1 pts · 233d
French people haven't seen a single superbowl ad in their live.
shalafi@lemmy.world · 27 pts · 234d
There were dozens and dozens of TV ads back in the day that found their way into pop culture.
"Where's the beef!"
Budweiser frogs
Wasssuuuppp!
Old Spice's "The Man Your Man Could Smell Like,"
The Crying Indian
I could go on all afternoon.
Kraven_the_Hunter@lemmy.dbzer0.com · 3 pts · 234d
The Most Interesting Man In the World
Trunk Monkey ...
Avicenna@programming.dev · 2 pts · 233d
real men of Budweiser
pseudo@jlai.lu · 1 pts · 233d
We are speaking about french commercial here: "Tu dépasses les bornes des limites, Maurice"
"Reviens, Raymond ! On a les mêmes à la maison !!"
"Et paf ! Ça fait des chocapics."
"Paf ! Paf ! Paf ! Le loup !"
"On se lève tous pour Danette !"
Rusty@lemmy.ca · 6 pts · 234d
I've been watching Cannes Lions Awards for years, they show creative ads and most of them are hilarious.
inlandempire@jlai.lu · 36 pts · 234d
Then they wanted to have a photo booth in every supermarket where AI would add the wolf next to you, and then cancelled the idea after backlash
https://www.frandroid.com/culture-tech/intelligence-artificielle/2913123_le-mal-aime-defigure-intermarche-cede-finalement-a-lia-pour-surfer-sur-le-buzz
Steve@startrek.website · 3 pts · 234d
How did instagram filters work before AI?
inlandempire@jlai.lu · 11 pts · 234d
Probably like camera face tracking before ‘AI’: rule based pattern detection for eyes, mouth, nose, then layering effects on top
arrow74@lemmy.zip · 19 pts · 234d
Honestly the "new" tech is probably exactly the same and just rebranded as AI
Grimy@lemmy.world · 1 pts · 234d
Tbh, I don't see the harm in this. Photobooth are a great use for gen AI. Not like someone was sitting in the booth drawing it by hand before that.
racketlauncher831@lemmy.ml · 16 pts · 234d
Do you see how weird the arm of the man in the middle picture is?
You don't need generative AI to get this kind of pictures. You just put a layer of the wolf in front of the human before the shot, ask the human to move closer to the wolf and bam! There's your picture, 100% free of AI slop and feels more natural.
Whelks_chance@lemmy.world · 4 pts · 234d
The same technology as those walls with a hole in it at funfairs and on seafronts.
shalafi@lemmy.world · 1 pts · 234d
Not seeing it.
Grimy@lemmy.world · -1 pts · 234d
I don't see it but I'm certain these images are cherry picked and the real product has a lot of errors in it.
I don't think it's realistic to expect the same kind of quality using the technique you mentioned sadly.
bridgeenjoyer@sh.itjust.works · 7 pts · 234d
Wouldn't be harmful except its all completely stolen data and any data fed into it is completely insecure and open to the hands of the Altmans of the world (who publicly stated that the poors should be destroyed). You want that?
Grimy@lemmy.world · -2 pts · 234d
I was messing with AI before the generative part of it made everyone go sour on it so I've always seen it as highly transformative. I also have a deep hate for copyright companies and media hoarding juggernauts.
I think the best would be to have an open ecosystem instead of a locked gate with companies like Disney and Shutterstock holding the keys.
Im pretty sure even the big AI companies are salivating at lawsuits and legislations meant to lock out open source. Sam Altman doesn't mind spending a billion on data if it buys him a soft monopoly and lets him charge ridiculous prices for a few seconds of GPU time.
The greatest threat to AI companies is if products like the one above can directly run inference and cut out the middle man. Sam Altman and co want to basically tax every AI venture through subscription services and most of the population seems to be cheering them on without realising it.
Seeing it as stolen data is what will lead to your second point being the only option, essentially.
Ilixtze@lemmy.ml · 5 pts · 234d
The problem with this is, small and independent artists will always be fucked by generative ai because they are the most vulnerable to scraping, as a long time music fan i am disgusted with with what degenerative ai is doing to the music scene.
I also hate degenerative ai slop in general fuck that lazy shit.
khaleer@sopuli.xyz · 4 pts · 234d
What the fuck, back in my day that was just copy pasting your face on premade photo, and did not needed ai to work
Kolanaki@pawb.social · 25 pts · 234d
It's because the internet is dominated by us furries and this was not only not AI, it was furry media.
pugnaciousfarter@literature.cafe · 2 pts · 234d
Is furry targeting a thing?
nandeEbisu@lemmy.world · 2 pts · 234d
Can you furry bait? I mean it's either an anthropomorphic animal or it's not. Even a person in a fursuit would be accurately targetting furries.
pugnaciousfarter@literature.cafe · 3 pts · 234d
More in the sense - Are furries big enough of a group for them to be marketed towards?
Like I wonder if I'd get more sales of my game had anthropomorphic animals instead of normal humans .
Kolanaki@pawb.social · 3 pts · 233d
It seems like its getting there. The big 3 cons are gettung bigger every year and there is an uptick in furry related media for mainstream audiences more recently.
pugnaciousfarter@literature.cafe · 1 pts · 233d
I wonder if the trend continues in its positive feedback loop, eventually everyone will be a furry.
Lowstakes conspiracy - Media companies want kids and adults to become furries so they can sell them movies and games easier.
Kolanaki@pawb.social · 2 pts · 233d
Maybe someone finally saw all the money lying on the table when it comes to filling the niche. There are practically no mass produced commercial products for furries. Even for halloween costumes, I only started seeing what could be considered a very basic fursuit as a costume sold in stores like 2 or 3 years ago. They're not great but they wre better than nothing at all if you're broke.
vatlark@lemmy.world · 8 pts · 234d
Mignon!
VeganBtw@piefed.social · 4 pts · 234d
So... Why draw the line at fish? The other animals aren't outraged if fish is killed? That's fucked.
samus12345@sh.itjust.works · 8 pts · 234d
Fish are food, not friends!
november@piefed.blahaj.zone · 5 pts · 234d
Other animals can be racist too I guess.
Tarquinn2049@lemmy.world · 5 pts · 234d
Pescatarian is a pretty common restrictive diet, mostly just leaves out land meat. It's not generally a diet based on the same reasons for being restrictive as vegetarian or vegan. While some people can arrive at it ideologically, like this commercial is displaying, it's more commonly a conclusion people would choose based on health concerns rather than ideology. And from what I could read from the french I saw, it does seem like despite the depictions in the cartoon, the message is something like " it doesn't matter how you arrive at a healthy diet, as long as you make the effort" or something like that. So it seems like they are more concerned with health generally than ideology.
But if you want to get creative, here's an ideological explanation. The forest critters government has spent decades if not centuries grievously 'other'ing fish to the point that their populace doesn't think of them as animals anymore. And their sex education is so attrocious that until any individual animal sees it for themselves, they have no idea where babies come from. And by then they are so traumatised by what they have already done to and with eggs that they can't bring themselves to accept the truth, they gaslight themselves into thinking that was a freak occurence.
yopyop@sh.itjust.works · 2 pts · 234d
My thoughts exactly.
Alabaster_Mango@lemmy.ca · 2 pts · 234d
What about the eggs? I doubt those were willingly gathered.
CompactFlax@discuss.tchncs.de · 1 pts · 234d
Setting aside the fact that wolves are obligate carnivores, what is the big deal? I don’t watch TV anymore but isn’t it normal for big companies to do Christmas special commercials?
mushroommunk@lemmy.today · 33 pts · 234d
The big deal is that they actually hired artists and recognize humans making things is important. Other big companies like McDonalds made AI generated slop for their ads.
Prunebutt@slrpnk.net · 14 pts · 234d
You're not gonna believe this, but: Cartoonists can put whatever they want on the screen.
One time I watched a cartoon where this scientist turned himself into a pickle. Funniest shit I've ever seen.
/s
Naz@sh.itjust.works · 10 pts · 234d
It's furry
Yucky_Dimension@lemmy.world · 5 pts · 234d
They are not.