My friend in Germany sent this to me. The price is €0.75 per can after a discount using the grocery's app.
I looked up the price locally for me (Washington state, hence the asterisk) at the Kroger-affiliated Fred Meyer, and it was on sale for $23 for a 24 pack of Budweiser. That boils down to €0.81 per can.
*In the title was to acknowledge that Washington state is expensive and I'm sure elsewhere in the country you could find a better deal. But for my little corner of the country, the title holds true.
**My fellow continent-dweller pointed out that our 12oz beers are actually 355ml, and the 330ml can is smaller. Proportionally that brings the price down to exactly €0.75 per can from my benchmark. Add that to a TIL for me.
56 Comments
apfelwoiSchoppen@lemmy.world · 69 pts · 195d
Most beer is and always was. Though when in Germany you'd be a fucking fool to drink that swill vs nearly any other offering.
hank_the_tank66@lemmy.world · 5 pts · 195d
Agreed. I just usually assume the price to import and such would keep the price higher overseas.
Moreso pointing out that we are getting robbed on prices even for our domestic offerings
thelardboy@lemmy.dbzer0.com · 14 pts · 195d
I expect it's not an import, but produced under license somwhere in Europe. There's big brewing operations in UK and Croatia that makes it.
HobbitFoot@thelemmy.club · 7 pts · 194d
Budweiser was bought by InBev, the same company that makes Stella Artois and Beck. That would give InBev the right to make Budweiser anywhere it owns a brewery.
ceiphas@piefed.social · 5 pts · 194d
you know, maybe there are some breweries in germany, too... some that can sell the cleaning water of the brewing copper as bud light
spankinspinach@sh.itjust.works · 4 pts · 195d
That or Budweiser doesn't get charged duties cuz it's just that bad, so the govt doesn't see it as a threat to domestically produced beer 😂
ohulancutash@feddit.uk · 3 pts · 194d
This one is brewed in Germany at the same plant that makes Corona.
homes@piefed.world · 52 pts · 195d
It still tastes like shit over there, though
Pixel_Jock_17@piefed.ca · 20 pts · 195d
That's why it's on sale
BenderRodriguez@lemmy.world · 7 pts · 195d
givesomefucks@lemmy.world · 5 pts · 195d
Instead of a direct advertising budget, PBR just sponsors random shit.
Club sports, events, random shit like that.
I think that's the whole reason they'll stick around. It builds actual brand loyalty instead of random forgettable ads that just burn money.
BenderRodriguez@lemmy.world · 2 pts · 195d
givesomefucks@lemmy.world · 2 pts · 194d
It's way more confusing than I thought it would be...
But basically, yeah. Although some dude that's been in the beer industry a couple decades put it all together and seems to be preventing them from fucking it up.
Kind of rescued the brand even. They had sold and moved to LA, but under current ownership they've moved back to Minnesota. Apparently "the good old days" I was thinking of, have all been under current ownership.
Still not as good as an independent brewer
Thedogdrinkscoffee@lemmy.ca · 4 pts · 195d
Labatt Blue is good for pairing with Indian food to cleanse and refresh your pallate.
ceiphas@piefed.social · -1 pts · 194d
your top tier beers are still worse than the bottom tier bavarian beers, sorry
BenderRodriguez@lemmy.world · 3 pts · 194d
umbrella@lemmy.ml · 2 pts · 195d
harmbugler@piefed.social · 1 pts · 194d
Try many and find what you like.
Treczoks@lemmy.world · 33 pts · 195d
They have to make it dirt cheap because it has to compete with real beers here.
AngryRedHerring@lemmy.world · 2 pts · 194d
Germans were mocking Budweiser when I visited there 30 years ago.
Treczoks@lemmy.world · 2 pts · 194d
We are still mocking the "beer" that is like sex in a canoe...
AngryRedHerring@lemmy.world · 1 pts · 190d
And well you should!
Typhoon@lemmy.ca · 9 pts · 194d
That's because the American economy is collapsing.
swordgeek@lemmy.ca · 8 pts · 195d
Just did a quick look in Alberta, Canada. Best price I could find was $26.99/15, or $1.80/can. That converts to €1.11 per can.
Cans are 355ml though, instead of the German 330ml.
EDIT Cans in the US are probably 355ml as well. If they were scaled down to 330ml, the price would be...
€0.75. Same as Germany.
hank_the_tank66@lemmy.world · 6 pts · 195d
Oh wow, good catch - I always assumed the 330ml was 12oz, never actually checked.
x00z@lemmy.world · 4 pts · 194d
330ml would be €1.03 in your example.
Also, as far as I know Germany already has the sales tax included in the retail prices that are shown.
PatrickYaa@feddit.org · 3 pts · 195d
I don't know how Canada does taxes in advertised peicing, but if you were looking up USA pricing, make sure to calculate the tax into it, because the advertised price in that german grocery is including taxes.
usualsuspect191@lemmy.ca · 3 pts · 195d
In Alberta there's 5% GST added (not included in the advertised price)
ohulancutash@feddit.uk · 7 pts · 194d
Budweiser is just launching in Germany, so they have to price low to gain market share.
njm1314@lemmy.world · 12 pts · 194d
Going to have to pay people to drink it in Germany I think if they actually want to market share.
desmosthenes@lemmy.world · 7 pts · 195d
does anyone drink it out there? the branding looks completely different as well lol
Pechente@feddit.org · 9 pts · 195d
Not really. People mostly drink local beer (each city has at least one local brewery) and others buy craft beer. I don’t know anyone who’s drinking foreign beer regularly.
anothermember@feddit.uk · 2 pts · 195d
anothermember@feddit.uk · 6 pts · 195d
It’s rebranded in a lot of places due to the trademark dispute (there’s another Budweiser beer from the Czech Republic). Can’t speak specifically for Germany but I don’t think it’s really that popular anywhere in Europe despite a no doubt large advertising budget.
ceiphas@piefed.social · 5 pts · 194d
you mean the beer from budvar? the city called budweis in german? i still am baffled how an american company can offer a beer under the name of a foreign town that has brewed beer for ages...
anothermember@feddit.uk · 2 pts · 194d
Well they can't in Germany evidently, at least. But for better or worse trademark laws typically prioritise who got there first in the market, not necessarily who has greater claim to the name.
ohulancutash@feddit.uk · 3 pts · 194d
It has literally just entered the German market. But it failed twice before so…
bhamlin@lemmy.world · 6 pts · 194d
Safe to drink urine is much more difficult to come by considering the medical infrastructure here in the US.
9point6@lemmy.world · 6 pts · 195d
Surprised they can sell bud for even that price in Germany
cabbage@piefed.social · 5 pts · 195d
Like making love in a canoe...
rezzorix@lemmy.zip · 5 pts · 195d
We have laws in Germany to enforce and ensure there are non-alcoholic drinks that are cheaper than beer.
And in the US people get exploited at the supermarket cashier for almost everything anyway.
mcforest@feddit.org · 5 pts · 195d
Aren't those laws only for restaurants, bars and similar locations?
rezzorix@lemmy.zip · 9 pts · 195d
Yes, the point was more of an example to show how cheap beer is in Germany.
0,5 Liter Oettinger Pils is available for 0,50 EUR.
eestileib@lemmy.blahaj.zone · 2 pts · 194d
Woooow
ceiphas@piefed.social · 3 pts · 194d
it tastes like piss, and when you put a box of it on the table the party is over...
UpperBroccoli@lemmy.blahaj.zone · 1 pts · 194d
There is a cheap beer brand from Bremen ("Hemelinger") that's running with the slogan "Reicht doch" which could be translated as "good enough".
hank_the_tank66@lemmy.world · 2 pts · 195d
Leider echt stimmt
IWW4@lemmy.zip · 5 pts · 195d
It blows my mind that. Anyone would drink American beer flavored water in Germany..
Akasazh@lemmy.world · 4 pts · 194d
The reason is called 'Bud' and not 'Budweiser' is because there is a Czech town called Budjeovice, or 'Budweis' in German. Be from that town is called 'Budweiser' as in 'from Budweis'.
It's that name Mr Busch used when making a bohemian style lager in the US. Then when the iron curtain fell and the beer from the actual town entered the International market AB InBev made a huge stink, forcing the beer to use a different name in the USA (it's sold as Czechvar).
But then the European Union responded by honoring the 'appellation contrôlé' ruling, where a brand that used a place name is protected, so that only products from that geographical location van use the name.
This is why they have to sell it as bud. But when comparing the beers they should've gone with 'butt'. People know this and don't buy the shitty American stuff. All budget grade beers in Germany are better than it.
rizzothesmall@sh.itjust.works · 3 pts · 194d
Would not pay that for earwax flavoured fizzy water in a place where you can get some of the finest ales in the world for about the same price.
FalschgeldFurkan@lemmy.world · 2 pts · 194d
People who have tried this and are used to European beer - is it really that bad?
As a naive kid I was kind of a "USA fan", looking forward to try Anheuser-Busch Budweiser (Light or regular) at least once and thought this to be impossible in Germany due to Budweiser-Budvar holding the trademark here.
I was even recently tempted to buy and try it, although I have been completely and strictly dry since taking SSRIs. Then I remembered multiple sources claiming it's piss, and decided against it.
Makes me wonder why that stuff is so popular in the USA.
ohulancutash@feddit.uk · 4 pts · 194d
They sidestepped the Budweiser ™ issue by naming it Anheuser-Busch Bud. But this requires a licence from Bitburger because of the similarity to Bit ™.
FalschgeldFurkan@lemmy.world · 1 pts · 194d
Interesting... makes me wonder even more about what their angle is. Selling it slightly cheaper, but with licensing and shipping fees? Not to mention having to compete against high-quality German beer? Doesn't seem very profitable to me
ohulancutash@feddit.uk · 1 pts · 194d
They’re new to the German market, and are counting on the World Cup and Olympic sponsorships to provide a sales boost this year. I don’t see where their shipping would be any more than other German beers. They’re small cans.
affenlehrer@feddit.org · 2 pts · 194d
I'll try to find it and review it. The photo doesn't really tell me which supermarket it is.
FalschgeldFurkan@lemmy.world · 2 pts · 194d
Could be Kaufland by the looks of it, but I think they also have it at Rewe or Edeka
affenlehrer@feddit.org · 2 pts · 194d
Thank you. Kaufland and Edeka are little far but I can try Rewe and Penny.
Amuletta@lemmy.ca · 2 pts · 194d
Does any German actually want to drink it?
Ducks and runs for cover
randombullet@programming.dev · 1 pts · 194d
Many grocery items are cheaper in Germany than in the US.
Of course that's skewed due to the USD vs EUR cost difference.
spacebread98@lemmy.zip · 1 pts · 193d
Best nation pricing my ass
Arcanoloth@lemmy.ml · 1 pts · 195d
It's not exactly one of the top brands (or even all that well known unless you grew up with the internet, tbh) over here, can't sell it for much when there are literally dozens of way more popular brand around :-P