Actually it's more spectacularly stupid design than merely asshole design.
Risking losing potential customers at the last step of the customer acquisition pipeline is incredibly idiotic - from the beginning of said pipeline (for example, an advert being shown to a person) until the end (the customer actually pays for something they bought) there's can be a ridiculous percentage of potential customer which drop of (something like 99.9%+ if it starts at "show advert")
As for somebody that's confronted with this at a checkout, just drop that shopping cart and go somewhere else (also valid in real life when you're at the till and they do something shitty - just drop it and walk away) since that's literally the point were shunning that store does them the most damage.
Totally agree, shopping cart abandonment is the number one e-commerce challenge, with around 70% of people getting right up to the "purchase" button and backing out.
The sheer stupidity of this design decision is baffling.
I agree with everything you said. But what to do when you are broke? And the industry is monopolized? A lot of times it's either Amazon, Temu or Ali Express.
/rant warning: kind of rant and the truth of the world we live in now
I order a lot of takeout and recently stopped using online ordering because a bunch of them in the area stopped allowing orders as a guest. They force to log in or sign up. I've found that calling the store is easier and faster
All the shit companies try to get away with just because they're on websites...
Imagine if you were at a physical brick-and-mortar store and just as you went to check out, an employee stopped you and went, "Nuh-uh-uh! You can't purchase your items until you tell us information about yourself!" The employees would spend half their time just putting away stuff from abandoned carts.
I went to a local battery specialist store to get some $2 watch batteries, and they asked me for my address and phone number.
Confused I said “No thanks, just buying some batteries.” He refused saying “Well I can’t check you out then”, smugly as if I had no choice but to cave and open an account. I simply walked out. He quickly changed to “Oh wait actually we can just-“. Not sure how that sentence ended as I was already gone, ordered two day delivery online.
These aren't all options for the same question. They're drop downs for four different questions. Two of those questions OP answers as "other", but they aren't the same.
25 Comments
LadyMeow@lemmy.blahaj.zone · 96 pts · 186d
Lmao, shit like that is enough for me to be like ‘you know what? I don’t need this’
voidsignal@lemmy.world · 3 pts · 168d
Yeah. Everytime this happens my answer is "what about fuck you?"
None of these dis-services are necessary. None.
DaddleDew@lemmy.world · 50 pts · 186d
Sounds like they're not gonna get your money after all
Treczoks@lemmy.world · 30 pts · 186d
Looks like it's time to shop somewhere else.
Aceticon@lemmy.dbzer0.com · 28 pts · 185d
Actually it's more spectacularly stupid design than merely asshole design.
Risking losing potential customers at the last step of the customer acquisition pipeline is incredibly idiotic - from the beginning of said pipeline (for example, an advert being shown to a person) until the end (the customer actually pays for something they bought) there's can be a ridiculous percentage of potential customer which drop of (something like 99.9%+ if it starts at "show advert")
As for somebody that's confronted with this at a checkout, just drop that shopping cart and go somewhere else (also valid in real life when you're at the till and they do something shitty - just drop it and walk away) since that's literally the point were shunning that store does them the most damage.
MetalSlugX@piefed.social · 7 pts · 185d
Totally agree, shopping cart abandonment is the number one e-commerce challenge, with around 70% of people getting right up to the "purchase" button and backing out.
The sheer stupidity of this design decision is baffling.
vaderaj@lemmy.world · -1 pts · 185d
I agree with everything you said. But what to do when you are broke? And the industry is monopolized? A lot of times it's either Amazon, Temu or Ali Express.
/rant warning: kind of rant and the truth of the world we live in now
benignintervention@piefed.social · 14 pts · 186d
I order a lot of takeout and recently stopped using online ordering because a bunch of them in the area stopped allowing orders as a guest. They force to log in or sign up. I've found that calling the store is easier and faster
Whats_your_reasoning@lemmy.world · 11 pts · 186d
All the shit companies try to get away with just because they're on websites...
Imagine if you were at a physical brick-and-mortar store and just as you went to check out, an employee stopped you and went, "Nuh-uh-uh! You can't purchase your items until you tell us information about yourself!" The employees would spend half their time just putting away stuff from abandoned carts.
binarytobis@lemmy.world · 10 pts · 185d
I went to a local battery specialist store to get some $2 watch batteries, and they asked me for my address and phone number.
Confused I said “No thanks, just buying some batteries.” He refused saying “Well I can’t check you out then”, smugly as if I had no choice but to cave and open an account. I simply walked out. He quickly changed to “Oh wait actually we can just-“. Not sure how that sentence ended as I was already gone, ordered two day delivery online.
Cattail@lemmy.world · 3 pts · 185d
Yeah my information dean Gilberry, I live at eat my ass, and my phone number is 12 consecutive 5s
rizzothesmall@sh.itjust.works · 9 pts · 186d
E-commerce: follow DMMT/DMMW. Get the transaction completed in as few clicks as possible.
Under armour: write us a 250 word essay on why you want our shit!
ClockworkOtter@lemmy.world · 3 pts · 186d
Eh?
rizzothesmall@sh.itjust.works · 8 pts · 185d
Don't Make Me Think / Work
e-commerce principles of least time, action and effort to purchase.
Every click or decision causes conversion attrition. Reducing the number of clicks and decisions noticeably reduces attrition.
floquant@lemmy.dbzer0.com · 1 pts · 185d
I shall be referring to ChatGPT as the DMMT machine
wreckedcarzz@lemmy.world · 2 pts · 186d
I think it's https://en.wikipedia.org/wiki/Don%27t_Make_Me_Think
FiniteBanjo@feddit.online · 9 pts · 186d
If you're shopping for sound equipment consider PSSL, I used them to buy some stuff about a decade ago and they were professional at the time.
EDIT: They are permanently shut down, sadly.
Gork@sopuli.xyz · 5 pts · 186d
It bothers me there are two Others
Cethin@lemmy.zip · 4 pts · 186d
These aren't all options for the same question. They're drop downs for four different questions. Two of those questions OP answers as "other", but they aren't the same.
Lumidaub@feddit.org · 2 pts · 186d
The dreaded Bother Other.
henfredemars@infosec.pub · 3 pts · 186d
I Christmas tree surveys that pop up in front of my face on a website. I hope they enjoy their garbage.
Chozo@fedia.io · 5 pts · 186d
What does that mean?
Treczoks@lemmy.world · 5 pts · 186d
Randomly tag things, or choose several, even contradicting options.
Chozo@fedia.io · 2 pts · 185d
Oh, that makes sense, thanks!
FelixCress@lemmy.world · 1 pts · 165d
Shop somewhere else.