Kraft Heinz’s new CEO wants food giant to focus on value: ‘Consumers are literally running out of money’
https://www.independent.co.uk/us/money/kraft-heinz-ceo-value-prices-affordability-b2971844.html
https://www.independent.co.uk/us/money/kraft-heinz-ceo-value-prices-affordability-b2971844.html
45 Comments
Kolanaki@pawb.social · 85 pts · 102d
"How can we make the mac and cheese any cheaper?"
"Fake cheese?"
"Shrinkflation?"
"Make the pasta out of saw dust."
brem@lemmy.world · 36 pts · 102d
"Edible box?"
"...yeah, just like John's wife.."
"Dang it, Steve. We're trying to save money & now we have to call Human Resources back in"
meowmeow@quokk.au · 21 pts · 102d
HR.AI has entered the chat.
Natanael@slrpnk.net · 16 pts · 102d
Who do you report HR AI to after the HR AI spent 50 million tokens on turning the meeting notes into a fanfic "to boost morale"?
gnate@lemmy.world · 10 pts · 102d
"John's Wife and the Night Visitors"
meowmeow@quokk.au · 5 pts · 102d
You report them to accounting. You should make a script to ask it random questions on loop all day.
Malatesta@lemmy.world · 12 pts · 102d
We just had a meeting where HR told us to use the new AI in our payroll app before coming to see her. The GM mumbled "why are we paying for HR then?" Probably not a smart move on her part actively pushing for AI to replace her.
meowmeow@quokk.au · 2 pts · 102d
Exactly. She should be making an effort to show how bad it is haha.
aeronmelon@lemmy.world · 8 pts · 102d
“The chatbot has judged thee unworthy.”
BestBouclettes@jlai.lu · 20 pts · 102d
That's roughly where we are heading given the current situation
Kolanaki@pawb.social · 16 pts · 102d
I'm surprised it's not already true.
Zwiebel@feddit.org · 7 pts · 102d
The retail markup is probably the largest part of the orice
BarneyPiccolo@lemmy.cafe · 3 pts · 101d
"We don't make it cheaper, we just deploy a big expensive PR campaign that tells people it's cheaper, and publicly disparage and defame anyone who calls us on it, and spend millions to lobby Congress to make it illegal to contradict corporate PR."
Harvey656@lemmy.world · 55 pts · 102d
Christ, even Kraft realize how fucked we are.
xkbx@startrek.website · 42 pts · 102d
Kraft realizes they can capitalize on how fucked we are
WhatAmLemmy@lemmy.world · 7 pts · 102d
True. Corpos will always charge the maximum the market can bare. They probably realize they'll make more profit selling boxes of mac and cheese at $5 instead of $10, because they'll sell 3-5x at the lower price point.
VinegarChunks@lemmus.org · 2 pts · 102d
Really, no they can’t. There is no way Kraft can shift from selling low-mid grade food to the masses, to selling premium food to billionaires, and make anywhere near as much money.
trem@lemmy.blahaj.zone · 1 pts · 102d
They mean that when people can't afford real food anymore, they'll be buying this Kraft stuff. That's what Kraft can capitalize on...
GraniteM@lemmy.world · 7 pts · 102d
Can't sell shit if no one can buy shit.
Watermark710@piefed.social · 25 pts · 102d
When a box of Kraft is $1.24 and a box of the store brand stuff is $0.58, I don't care if I was a billionaire, I'm buying the store brand. It's the same product for less than half the price.
texture@lemmy.world · 4 pts · 102d
while i am with you on the sentiment, less than half sounds too good to be true. if i see KD at 1.30 then the store brand wiill be 1.15.
Watermark710@piefed.social · 12 pts · 102d
$0.58 x 2 = $1.16
$1.16 < $1.24
The store brand is less than half the price.
I pulled the prices from the Walmart website, so they are accurate for that store, which most of America has access to. The fact that you call it KD makes me think you're from Canada, so maybe it's not true in Canada.
OozingPositron@feddit.cl · 7 pts · 102d
That's really cheap, I wonder if the ingredient quality is the same.
Watermark710@piefed.social · 7 pts · 102d
No one in my family could tell the difference in a blind taste test.
ivanafterall@lemmy.world · 2 pts · 102d
Bro's over here breaking out hand-collected data.
bonenode@piefed.social · 2 pts · 102d
Watermark710@piefed.social · 1 pts · 102d
COVID 19 literally did not exit when we did the test. Believe it or not, some folks are more than 6 years old.
NormDeplume@lemmy.world · 3 pts · 102d
And honestly I prefer the taste of the thicken creamy Walmart store brand to to the generic Kraft mac and cheese flavor. It's a no-brainer at like a third of the price
Watermark710@piefed.social · 6 pts · 102d
We were always a Kraft family. Grew up on it. When I suggested to my wife that we switch to the Great Value version, she was opposed to the idea. So we decided to do a blind taste test. Out of 13 people in our house, 0 could tell any difference. We buy the GV brand now. Kraft is good, but GV is just as good, and I can get 2 boxes for less money than I would spend on one box of Kraft. I'm convinced that the GV is made at the same factory as Kraft, using the same ingredients.
ryathal@sh.itjust.works · 1 pts · 101d
This is generally true for most highly commodified products. There's only a handful of places that make the product and they tend to make all the brands. What tends to be the difference is the brand name will get the highest tolerance product, then generic brands get filled with what's left. Sometimes it's exactly the same, sometimes it's smaller or more broken pasta, or cheese powder with under or over amounts of seasoning and fillers.
texture@lemmy.world · 2 pts · 102d
canadian that doesnt shop at walmart, yep
HubertManne@piefed.social · 1 pts · 102d
To be fair if I was a billionaire im probably not even eating it. If im making money where I eat it I will always buy the cheaper brand. Especially since at the high end of that Im likely buying cheese to add to it to increase the quality anyway.
baizi@lemmy.world · 20 pts · 102d
This is only the start, the real damage due to the closure of the strait hasn’t started yet.
The general population will see their income vs purchases shrink really slowly soon.
GalacticSushi@piefed.blahaj.zone · 19 pts · 102d
Isn't that exactly how Kraft macaroni and cheese came about? The goal was to create a product that could feed a family of four for an incredibly cheap price during the depression. It cost 19¢ when they started selling it in 1937, which would be $4.36 in today's money, so it's actually gotten cheaper over the years.
username123@sh.itjust.works · 18 pts · 102d
One box doesn't feed 4 by a long shot, though.
GalacticSushi@piefed.blahaj.zone · 12 pts · 102d
Technically there's 3.5 servings per package. Keep in mind it debuted during the depression, so a skimpier meal was a lot more commonplace.
Lemming6969@lemmy.world · 4 pts · 102d
There is a 4.5 serving box with 400 calories per person x4, which is enough Mac n cheese for one day.
bluemite@lemmy.world · 15 pts · 102d
The company recently changed Classico pasta sauce so water is the first ingredient and the jars are now smaller. They're not on the consumers side.
inclementimmigrant@lemmy.world · 12 pts · 102d
Motherfucker just needs to convince his billionaire buddies to proportionally buy and eat their products. Not like this asshole is paying their workers well either and has a hand in putting farmers out of business.
BeardededSquidward@lemmy.blahaj.zone · 11 pts · 102d
Man, it sucks being in the general population this way.
melsaskca@lemmy.ca · 10 pts · 102d
This guy gets it. You can't sell your product if you price yourself out of the game.
FlashMobOfOne@lemmy.world · 12 pts · 102d
Nothing will change until there's a real, actual stock market crash. They simply do not need the poor or middle class. At all. They've all constructed their own infrastructure, private security, and bunkers, and the continuing surge of the stock market means their income is completely unaffected.
7101334@lemmy.world · 9 pts · 102d
Nothing will change until we throw billionaires into woodchippers.
FlashMobOfOne@lemmy.world · 5 pts · 102d
Facts.
Regardless of how people may feel about Luigi, the thousands of approved claims after he killed Brian Thompson undoubtedly saved many lives.
SarahValentine@lemmy.blahaj.zone · 6 pts · 101d
shifty@leminal.space · 4 pts · 102d
The "consumer staples" index fund needs renaming. Rice and beans 🚀🌕💎🦍