‘Peppa Pig’ Causes AI Stink: Concern as Beloved Hasbro Series Asks Child Actors to Sign Over Their Voices to Artificial Intelligence
https://deadline.com/2026/06/peppa-pig-hasbro-child-actors-ai-backlash-1236967142/
https://deadline.com/2026/06/peppa-pig-hasbro-child-actors-ai-backlash-1236967142/
25 Comments
YurkshireLad@lemmy.ca · 76 pts · 77d
Sure, for a one time fee of $10B.
pennomi@lemmy.world · 16 pts · 77d
Klear@piefed.world · 18 pts · 77d
I'd go as low as $10Q
kibblebits@quokk.au · 6 pts · 77d
I’ll do it for exposure!
RickyRigatoni@piefed.zip · 12 pts · 77d
I'll do it for a night with peppa's dad.
LogicalDrivel@sopuli.xyz · 9 pts · 77d
👁️ 🐽 👁️
👄
HeyThisIsntTheYMCA@lemmy.world · 3 pts · 77d
I'll need a week plus five hours a pound to cure
grue@lemmy.world · 70 pts · 77d
JasonDJ@lemmy.zip · 14 pts · 77d
The really funny thing is that the Hassenfeld family (owners of Hasbro Toy Company) was a major contributor to the opening of the BrownHealth (of Brown University) Children's Hospital, which was (and is) named the Hasbro Children's Hospital.
Hasbro continues to be a big sponsor/contributor to the hospital...and supposedly will continue to if the move to Boston.
Serinus@lemmy.world · 29 pts · 77d
I think that was "The Little Mermaid".
rumba@lemmy.zip · 22 pts · 77d
This is an interesting one.
Usually, child actors only have child voices for so many years. Kids shows can only run so many seasons that they need to change actors.
How about: permission to use the voice is leased yearly to this media format only, at a fixed rate. Every year, the contract comes up for renewal and pays base + 2x inlfation, any other uses are unavailable without negotiation.
SarahValentine@lemmy.blahaj.zone · 59 pts · 77d
How about just hire another kid so another kid can get paid instead of paying an already well-paid kid more and then the company getting to make all the money off it from then on?
rumba@lemmy.zip · 3 pts · 77d
How about when VO actors age out? What if they can sit on real cash into retirement?
No, that lease is per year. They kid keeps making the money because they own the rights to the voice. The AI reproduction hardly costs the production company anything, the child actor makes a reliable income while the show is still usable.
SarahValentine@lemmy.blahaj.zone · 14 pts · 77d
They can pivot to acting in other roles.
At this step of the machine that never ceases attempting to encroach further and further into our rights in the name of profit. Don't count on it staying that way if we let this encroachment stand.
frongt@lemmy.zip · 7 pts · 77d
Usually kids are voiced by adult women. Tara Strong voiced Timmy Turner in The Fairly OddParents until she was 44, while he remained 10.
Actors already get residuals from reruns. Even if they use AI, I don't see why they can't just keep paying them for new and recurring use.
rumba@lemmy.zip · 6 pts · 77d
Peppa Pig wasn't, neither is Bluey.
It's not universal
That's exactly what I was saying... keep paying them AND increase it for inflation
HeyThisIsntTheYMCA@lemmy.world · 4 pts · 77d
Don't they usually use grown women (ie Yeardly Smith as Lisa Simpson) for just this reason?
SkaveRat@discuss.tchncs.de · 3 pts · 77d
Normally. But on cases like bluey it gives it quite a different and authentic tone to use kid actors
radiofreebc@lemmy.world · 1 pts · 77d
I heard they don't really credit the kids they use as voice talent in Bluey.
SkaveRat@discuss.tchncs.de · 1 pts · 76d
That has more to do with privacy
Grass@sh.itjust.works · 16 pts · 77d
they have already done all the model training, just waiting for that signature, or a loophole to use it anyway and get away with it
Anonymous_Leaker@lemmy.world · 7 pts · 77d
rizzothesmall@sh.itjust.works · 7 pts · 77d
Sure, but exclusively only for Peppa Pig, and I get paid in full for every episode and full royalties for recurring use of my voice.
turkalino@sh.itjust.works · 3 pts · 77d
Is this why Kanye West has beef with Peppa Pig?
FatVegan@leminal.space · -9 pts · 77d
Beloved by whom?
qevlarr@lemmy.world · 13 pts · 77d
Peppa Pig is a wholesome cultural icon. Don't be that person. It's for kids
sockenklaus@sh.itjust.works · 3 pts · 77d
Like.... Probably every 2 to 5 year old in the western hemisphere?