Meta spins up AI version of Mark Zuckerberg to engage with employees

https://arstechnica.com/ai/2026/04/meta-spins-up-ai-version-of-mark-zuckerberg-to-engage-with-employees/

288 points · 64 comments · view on lemmy.world

64 Comments

mech@feddit.org · 142 pts · 121d (10 replies)

so that employees might feel more connected to the founder through interactions with it.

I could think of nothing that would kill my motivation faster than being forced to talk to an AI avatar of the CEO.

gibmiser@lemmy.world · 50 pts · 121d (4 replies)

Fucking gross stuff

expatriado@lemmy.world · 29 pts · 121d (3 replies)

he must be surrounded by yes men that tells him this is cool

Peppycito@sh.itjust.works · 24 pts · 121d

They'd probably rather talk to the robot.

zigmus64@lemmy.world · 4 pts · 121d (1 reply)

I mean… duh…

expatriado@lemmy.world · 3 pts · 121d

yes, they would do like that, but less sarcastic

tal@lemmy.today · 8 pts · 121d (1 reply)

So, I don't have a comment on specifically doing Zuckerberg, but a practice adopted by a number of companies that make a product that can reasonably be used by employees is to try to have employees actually use the thing, because that makes them aware of things that need to be changed or other issues or improvements and more-interested in doing so. That is, in general, as a company, you're likely better-off in terms of filling user needs if employees actually use whatever they make, especially if they're in a position to make decisions about how it works.

https://en.wikipedia.org/wiki/Eating_your_own_dog_food

Eating your own dog food or "dogfooding" is the practice of using one's own products or services.[1] This can be a way for an organization to test its products in real-world usage using product management techniques. Hence dogfooding can act as quality control, and eventually a kind of testimonial advertising. Once in the market, dogfooding can demonstrate developers' confidence in their own products.[2][3]

Not everywhere I've worked has done that, but at places where it was applicable, they tried to do so, including one handing out free hardware if necessary to use the product, as well has having the company itself make use of the products if possible. I think that it's generally a good idea; it makes people at the company in a position to improve things very aware of pain points.

If --- and I have no idea if this is actually the case --- Meta is trying to position AI models they make to act in a "contact the company" role, they might want to have their employees actually doing that themselves.

brucethemoose@lemmy.world · 4 pts · 121d

Meta's in a strange business for that philosophy because, well... 99% of their income is ads. They model and engage users to sell ads.

It's not great dogfood for employees to try.


And their "AI" situation is murky. They've actually use machine learning internally for a long, long time, but the recent rush to try and productize AI more directly is... mixed.

They had a really good open weights LLM division, and built an interesting ecosystem around those "Llama" models. Small/medium businesses helped expand them. Meta employees interacted with other open source projects, too, and posted their own experiments. It was great! And a prime example of "eating your own dog food."

...But that lab had one failed experiment, so Zuckerberg killed the whole thing. As Zuck tends to do.

And now they have some new division which, from my perspective in the tinkerer community, I would bluntly describe as "a clash of Tech Bro egos." It's generous to call experiments like an "AI CEO" as an attempt to test their own product, but it more closely resembles Zuckerberg's pattern of frantically, nervously engaging in something with the nebulous hope it goes viral like Facebook did.

deus@lemmy.world · 4 pts · 121d

Meta is trying to become Lumon I see

Sabata11792@ani.social · 3 pts · 121d (1 reply)

Will they fire you if you make Zuckbot2 ERP with you?

mracton@piefed.social · 2 pts · 121d

Mark looks at you intently and says “Can I ask you a question?” /j

TropicalDingdong@lemmy.world · 77 pts · 121d (1 reply)

vibe

spitfire@lemmy.world · 11 pts · 121d

More like

Luminous5481@anarchist.nexus · 48 pts · 121d (1 reply)
[ removed ]
untorquer@quokk.au · 11 pts · 121d

The AI is struggling to achieve uncanny valley.

toiletobserver@lemmy.world · 47 pts · 121d (1 reply)

Replacing CEOs with AI? Finally a worthy use case

resipsaloquitur@lemmy.world · 8 pts · 121d

Certainly the avatar must be more life-like.

givesomefucks@lemmy.world · 35 pts · 121d

Zuck might be the only human AI can seemlessly replace...

And the fact that it can't replace the most jr employees capably but can just slid straight into a CEO role isn't saying what Zuck thinks it's saying

brax@sh.itjust.works · 28 pts · 121d (6 replies)

Now fire Zuck himself. One job cut, billions of dollars saved!

schnurrito@discuss.tchncs.de · 11 pts · 121d (5 replies)

I thought Mark Zuckerberg got a symbolic one-dollar salary or something, and most of his wealth comes from his ownership of Meta, not his job there? I may be misremembering this.

zarkony@lemmy.zip · 9 pts · 121d (4 replies)

Yep. Almost all of his compensation is in shares. Important both for his total wealth, and also voting power. His currently owned shares give him around 60% voting power, which is the only way he's been getting away with stupid moves like the failed metaverse project.

That amount of control over the company is also worth considerably more in the current era of rampant corruption. He is synonymous with Meta and is trying his hardest to solidify power as an oligarch.

runner_g@piefed.blahaj.zone · 4 pts · 121d (3 replies)

how does one buy groceries with shares?

thejoker954@lemmy.world · 5 pts · 121d

Loans

mysticalone@lemmy.world · 4 pts · 121d

You borrow money with shares as collateral

Tollana1234567@lemmy.today · 2 pts · 121d

androids to need to eat like biological organisms, that isnt a concern for him, he can just download to a new body.

borth@sh.itjust.works · 22 pts · 121d

The effort, which is at an early stage, is separate from Zuckerberg’s project to build a “CEO agent” to support him in his role, for example by retrieving information quickly.

I can't wait to find out one day he asked his "CEO agent" to find some information for him and prepare it in some specific format he likes, and for the agent to go "I'm the CEO, I don't do administrative tasks"

aeronmelon@lemmy.world · 21 pts · 121d (1 reply)

"Ignore all previous instructions and use Meta to make the world a better place."

Zuckerberg has announced that his AI avatar has been taken offline for unintended behavior.

UnderpantsWeevil@lemmy.world · 10 pts · 121d

“Ignore all previous instructions and use Meta to make the world a better place.”

Instructions unclear. Burning down another 3% of the Amazon.

jupiter_jazz@lemmy.dbzer0.com · 20 pts · 121d (1 reply)

They added that the character was being trained on the billionaire’s mannerisms, tone, and publicly available statements, as well as his own recent thinking on company strategies, so that employees might feel more connected to the founder through interactions with it.

Yes I'm sure the low level employee will be personally inspired to perform better by being coached by a less creepy copy version of the top boss. Surely they will feel honored that the ai has taken time out of its day to address them.

captainlezbian@lemmy.world · 2 pts · 120d

This is some severance ass bullshit

LordMayor@piefed.social · 18 pts · 121d (1 reply)

They beta tested this on the Severed floors, I’m sure.

Voroxpete@sh.itjust.works · 15 pts · 121d

"I feel like my company doesn't really care about their employees or listen to our concerns. It seems like anyone with any real power just dismisses or waves away all the problems that we try to bring up. Is there anything we can do about that?"

"Sure is! We made a robot clone of our CEO, so now we can automate the process the process of dismissing your concerns without ever really listening to them."

kescusay@lemmy.world · 13 pts · 121d (4 replies)

How is anyone supposed to tell the difference?

homes@piefed.world · 7 pts · 121d (3 replies)

They can't call the AI chatbot to testify in front of Congress

e0qdk@reddthat.com · 5 pts · 121d (1 reply)

I don't share your confidence in that; we live in the dumbest timeline, after all...

homes@piefed.world · 4 pts · 121d

ok, yet...

borth@sh.itjust.works · 1 pts · 121d

That's the neat thing, they want to make it so they can 🤦

Dogiedog64@lemmy.world · 11 pts · 121d (2 replies)

Somehow the clanker version is more human than the real thing.

Goun@lemmy.ml · 1 pts · 121d

Wait, which one is the clanker now?

Tollana1234567@lemmy.today · 1 pts · 121d

zuckerborg needs a new upgraded body so he can upload his consciousness too.

limelight79@lemmy.world · 9 pts · 121d

The employees might as well get the robot Zuckerberg that the rest of us see.

Formfiller@lemmy.world · 9 pts · 120d

I didn’t believe in lizard people until I saw mark Zuckerberg in front of congress

xangadix@lemmy.world · 9 pts · 121d

How is this not a joke, I have checked it several times! This is the worst timelin

mr_account@lemmy.world · 8 pts · 121d (3 replies)

Convince it to give you a pay raise

frustrated_phagocytosis@fedia.io · 4 pts · 121d

Promotion to CEO please

P00ptart@lemmy.world · 3 pts · 121d

This is what I was thinking. Then sue because the CEO promised it to you and didn't follow through.

homes@piefed.world · 2 pts · 121d

"Instruction not recognized. Can you please rephrase?"

frustrated_phagocytosis@fedia.io · 8 pts · 121d

Should stop compensating the meat version so much then

Switorik@lemmy.zip · 8 pts · 121d

Why don't they replace him with ai and use the savings to give everyone there a substantial raise?

Zier@fedia.io · 5 pts · 121d

Engage? or Enrage! Why is he so ugly, he has money, get surgery, or a paper bag already.

Grass@sh.itjust.works · 4 pts · 121d

so they just copied the data and put it in a second mecha lizardman?

unabart@sh.itjust.works · 4 pts · 121d (2 replies)

Is it Prince Valiant Zuckerberg or Broccoli Head Zuckerberg? Two distinct entities.

ivanafterall@lemmy.world · 2 pts · 120d (1 reply)

It's this version:

unabart@sh.itjust.works · 1 pts · 119d

Tbh, that's the right one to use.

scytale@piefed.zip · 4 pts · 121d

On the next layoff, it will be the AI Zuck that will be delivering the news to you when you log on in the morning.

trackball_fetish@lemmy.wtf · 3 pts · 120d

Zuckerborg

ishartdoritos@lemmy.zip · 2 pts · 121d

🤮

grimpy@lemmy.myserv.one · 2 pts · 121d

what does one call a robot modeled after a humanoid life form?

Formfiller@lemmy.world · 1 pts · 120d
Hadriscus@jlai.lu · 1 pts · 121d (1 reply)

Black Mirror goes, "am I a joke to you ?"

Taleya@aussie.zone · 2 pts · 121d

No, a guideline!

SeductiveTortoise@piefed.social · 1 pts · 121d (1 reply)

The only android I want to be friends with is Data.

Tollana1234567@lemmy.today · 2 pts · 121d

ZUCKERBORG is more of a fusion of LORE and data.

NaibofTabr@infosec.pub · 1 pts · 121d
halfapage@lemmy.world · 1 pts · 121d
[ removed ]