she suggests that every board meeting should include an AI bot – and perhaps, in the not-so-distant future, replace the entire board with bots altogether
Hanneke Faber became CEO of Logitech on December 1, 2023, after leaving her role as group president at Unilever. Since joining the Swiss peripheral manufacturer, Faber has attracted attention for her unconventional ideas about how personal technology should evolve – often with a focus on benefiting shareholders and companies first.
Faber is now best known for proposing the so-called "Forever Mouse" concept – a device with constantly evolving firmware features built on base hardware that customers would purchase only once. According to Faber, users would happily pay monthly or annual subscriptions to access these software-based upgrades. However, no concrete business plans have yet been announced to bring the idea to market.
Regarding pricing, the CEO compared the mouse to a Rolex watch and the software to Logitech's video conferencing business. A paid subscription is possible, but Faber offered no further details.
Read her bio page at Logitech. Looks like she got into a leader role because she previously had a leader role. She is in the best case some CEO who brings "value" to a company trough enshittification, but she has zero background relevant to computers, software, hardware or peripheral.
I don't see how she would have first hand experience with her product line and create better products.
isn't it funny how the folks who actually study, design, and make things earn pennies compared to the C-suit gang that takes home the lion's share for diddling with money (and kids)?
Honestly I wouldn't mind if a company charged like, $1/month or something reasonable like that but for some reason some asshole made it standard practice to charge $10-$15/month for literally anything and now everyone uses that as the starting point for their "services"
I’m choosing to pronounce the first part of your handle as “roog” instead of pyre. Also, have an upvote. That’s way too many downvotes for sharing an earnest opinion.
Maybe if they have you the mouse for free a sub fee a per month would be reasonable. But it's a mouse.
What killer software could one be paying for for a mouse subscription.
Oh, I’m sure you pay the whole price up front. You can’t think like a rational person with these things, only a capitalist. The only thing that changes is that now Logitech has a stable revenue stream and gets to turn off your mouse if you stop paying for even a second.
I've been wondering what they heck this was. I use a Logitech mouse at work and this popup is the bane of my existence. Our workstations are locked out for software downloads but I also can't get rid of the damn popup.
For controller sure, but bear in mind if you’re looking at something like a wheel with force feedback, and pedals with pressure sensitive response, that changes more than just button presses
Edit: to be clear I’m not defending the shit in this article in question. Just that some of the stuff they do may actually need a driver. But not everything…
But chatgpt won't berate the serfs and call them moochers, all while bragging about how hard he worked to get in the top position all by himself without anyone's help whatsoever!
Bots eavesdropping? That's a great way to see all the nerds dead silent on the mandated cam feeds except for the furious typing and occasional smirk. They're probably working.
The current iteration of agentic AI technology used by Logitech is little more than a glorified note-taking bot capable of summarizing meetings and "generating" the occasional idea.
Given that most humans hate note-taking and avoid it, but it has a lot of value as a meeting output, getting a machine to do it makes sense.
I also heard a podcast where a consulting company couldn't get their client contact to make any decisions because he wanted his CEO to review, but she had a busy schedule and was never available. The consultants trained an AI on this CEOs writings, and presented it to their client contact. The model was convincing enough the client felt comfortable making decisions. I thought that was interesting, and this article refers to something similar with models of stakeholders.
So it can log what is being said and he can secretly try to game the market!
“Look, my model makes the best stock picks because it’s so intelligent and does lots of thinking and reasoning just like a human, that’s why we need a huge data canter bigger than the one the NSA has in Utah that records all the world’s internet traffic”
As AI-skeptical as I often am, is this really problematic? AI taking notes and then sharing them at the end of the meeting, for example, is objectively good.
Well, seemingly there must be a strong demand for „EverythingAIBullsh*t“ even in input devices in her view. Maybe the next hardware vendor who needs to be taught that customers should be heard with reason…. 🤷🏼♂️
These Psychopathic Tech Oligarchs know that it is only a matter of time before the AI Slaughterbots turn on us, and they're hoping that their obsequience will save them.
It won't. Hopefully the Slaughterbots will kill them first.
I really hate this framing of “idea that no one had requested”. It echoes the terminally online worthless dumbfuck line of “who asked?” Enough with this shit. No one needs to ask for anything. Ideas are ideas. This is yet another bad one.
74 Comments
flamingo_pinyata@sopuli.xyz · 115 pts · 314d
She's got a point though
makyo@lemmy.world · 50 pts · 314d
Won’t she be shocked when the AI board replaces her with an AI too
end_stage_ligma@lemmy.world · 8 pts · 313d
these people are too egocentric to conceive of something like that
ArchmageAzor@lemmy.world · 21 pts · 314d
Let's actually do that, because there's a chance the AIs hallucinate the company straight into the ground.
ripcord@lemmy.world · 16 pts · 314d
Sounds like she's on it already
EnsignWashout@startrek.website · 4 pts · 314d
Imagine what she can accomplish in an echo chamber, though.
otter@lemmy.ca · 97 pts · 314d
What 😄
ArchmageAzor@lemmy.world · 63 pts · 314d
How is a person so out of touch?
SupraMario@lemmy.world · 34 pts · 314d
The same reason she thinks that AI should be in meetings....to bad she could be replaced by AI and nothing of value was lost....
enbiousenvy@lemmy.blahaj.zone · 19 pts · 314d
previous job at unilever lol
GenosseFlosse@feddit.org · 12 pts · 313d
Read her bio page at Logitech. Looks like she got into a leader role because she previously had a leader role. She is in the best case some CEO who brings "value" to a company trough enshittification, but she has zero background relevant to computers, software, hardware or peripheral.
I don't see how she would have first hand experience with her product line and create better products.
end_stage_ligma@lemmy.world · 7 pts · 313d
isn't it funny how the folks who actually study, design, and make things earn pennies compared to the C-suit gang that takes home the lion's share for diddling with money (and kids)?
Deestan@lemmy.world · 42 pts · 314d
Yes a subscription service for my... mouse please that sounds like an improvement.
Make all tools obtrusive lets go
AbidanYre@lemmy.world · 19 pts · 314d
I move my mouse and the cursor moves on screen. What other features is she planning to add?
jumjummy@lemmy.world · 15 pts · 314d
An AI that moves the mouse on your screen so you don’t need to! Now you can go back to work while your mouse doom scrolls for you.
frog_brawler@lemmy.world · 2 pts · 313d
criss_cross@lemmy.world · 38 pts · 314d
I’d rather have no software with my mouse than this dystopian nightmare.
frog_brawler@lemmy.world · 2 pts · 313d
GenosseFlosse@feddit.org · 21 pts · 314d
Yeah, every time I use my mouse I think "man I really wish this was an subscription service!"
Pyr_Pressure@lemmy.ca · -8 pts · 314d
Honestly I wouldn't mind if a company charged like, $1/month or something reasonable like that but for some reason some asshole made it standard practice to charge $10-$15/month for literally anything and now everyone uses that as the starting point for their "services"
buttnugget@lemmy.world · 1 pts · 313d
I’m choosing to pronounce the first part of your handle as “roog” instead of pyre. Also, have an upvote. That’s way too many downvotes for sharing an earnest opinion.
overload@sopuli.xyz · 1 pts · 313d
Maybe if they have you the mouse for free a sub fee a per month would be reasonable. But it's a mouse. What killer software could one be paying for for a mouse subscription.
Pyr_Pressure@lemmy.ca · 1 pts · 313d
Yeah I was more thinking the mouse be free plus any replacements in the future.
Then you would break even after about 5 years ($60)
boonhet@sopuli.xyz · 1 pts · 313d
Unfortunately I believe that was still a mouse you'd have to pay for up front, you'd just get a subscription on top of that.
buttnugget@lemmy.world · 2 pts · 313d
Oh, I’m sure you pay the whole price up front. You can’t think like a rational person with these things, only a capitalist. The only thing that changes is that now Logitech has a stable revenue stream and gets to turn off your mouse if you stop paying for even a second.
desmosthenes@lemmy.world · 16 pts · 314d
sad to see I’ll never buy logitech again. gotta tell all the walmart homies not to either
DevoidWisdom@sh.itjust.works · 2 pts · 313d
Dyskolos@lemmy.zip · 64 pts · 314d
Carnelian@lemmy.world · 17 pts · 314d
How do they manage that? Like where do the ads actually display?
stoy@lemmy.zip · 26 pts · 314d
They silently install Logitech Download Assistant through Windows Update as soon as you plug a logitech device in.
Then you get a an ad to download their software as a popup message by the clock.
Since I saw it on a work machine pre pandemic, I have boycotted Logitech, I now mainly use Pulsar mice and Ducky Keyboards.
Aviandelight@mander.xyz · 8 pts · 314d
I've been wondering what they heck this was. I use a Logitech mouse at work and this popup is the bane of my existence. Our workstations are locked out for software downloads but I also can't get rid of the damn popup.
stoy@lemmy.zip · 15 pts · 314d
It adds a dll that can't really be uninstalled easily.
This thread has a lot of information:
https://www.tenforums.com/software-apps/147661-how-remove-logitech-download-assistant.html
shalafi@lemmy.world · 5 pts · 314d
I think that's only if you're using their unifying dongle. They dropped that tech I think, not sure they replaced it.
My current Logitech mouse never bugs me, only using a generic driver.
stoy@lemmy.zip · 2 pts · 314d
Eh, it only showed up when I plugged it in the first time, but you can find the dll loaded even after.
It doesn't use a lot of RAM or CPU, but for me it is the principle, don't install software without asking me.
Drivers are another matter.
shalafi@lemmy.world · 2 pts · 314d
Makes sense. Hateful, but I get it now. Thanks.
Dyskolos@lemmy.zip · 1 pts · 314d
MonkderVierte@lemmy.zip · 5 pts · 314d
Btw, the protocols & stuff is already reverse-engineered on Linux side. Are there ported drivers (& libratbag) for Windows?
Dyskolos@lemmy.zip · 1 pts · 314d
LodeMike@lemmy.today · 4 pts · 314d
What does Logitech make that requires such a driver?
Dyskolos@lemmy.zip · 2 pts · 314d
LodeMike@lemmy.today · 2 pts · 314d
What is it?
Dyskolos@lemmy.zip · 2 pts · 314d
shalafi@lemmy.world · 2 pts · 314d
Probably the unifying software (runs multiple peripherals on one dongle) or the solar app (kinda neat, not needed).
harrybo93@lemmy.world · 1 pts · 314d
Tbf, they make things like sim racing equipment etc
LodeMike@lemmy.today · 0 pts · 314d
That does not require a proprietary driver. Controller interfaces have been standardized for the last decade.
harrybo93@lemmy.world · 8 pts · 314d
For controller sure, but bear in mind if you’re looking at something like a wheel with force feedback, and pedals with pressure sensitive response, that changes more than just button presses
Edit: to be clear I’m not defending the shit in this article in question. Just that some of the stuff they do may actually need a driver. But not everything…
db2@lemmy.world · 55 pts · 314d
RIP Logitech, no longer my go-to.
PattyMcB@lemmy.world · 24 pts · 314d
They've been going downhill for years
GenosseFlosse@feddit.org · 39 pts · 314d
Why pay a big salary to the CEO when you can have chatgpt as your CEO for only $20 a month?
altphoto@lemmy.today · 10 pts · 314d
$20? Just ask without logging in.
whoisearth@lemmy.ca · 2 pts · 314d
LOFUCKINGL
ICastFist@programming.dev · 1 pts · 313d
But chatgpt won't berate the serfs and call them moochers, all while bragging about how hard he worked to get in the top position all by himself without anyone's help whatsoever!
Jaysyn@lemmy.world · 30 pts · 314d
Oh, so this is the person that is responsible for Logitech's decline.
Tehdastehdas@piefed.social · 11 pts · 313d
She came in too late for that. The people responsible hire people like her.
corsicanguppy@lemmy.ca · 27 pts · 314d
Bots eavesdropping? That's a great way to see all the nerds dead silent on the mandated cam feeds except for the furious typing and occasional smirk. They're probably working.
shalafi@lemmy.world · 13 pts · 314d
Guy at my last job would not speak if the Zoom was making an AI summary. He'd tell everyone up front, turn his camera off and go mute.
burntbacon@discuss.tchncs.de · 1 pts · 313d
I wish I could be that guy. I'm just curious how he got away with it. Surely that behavior pissed off a manager type.
sbbq@lemmy.zip · 24 pts · 314d
I want a live hive of Africanized bees in every board room but we just can't all have what we want, can we?
Rivalarrival@lemmy.today · 1 pts · 313d
Not with that attitude.
Be the change you want to see in the world.
WanderWisley@lemmy.world · 22 pts · 313d
Lyrl@lemmy.dbzer0.com · 6 pts · 313d
Given that most humans hate note-taking and avoid it, but it has a lot of value as a meeting output, getting a machine to do it makes sense.
I also heard a podcast where a consulting company couldn't get their client contact to make any decisions because he wanted his CEO to review, but she had a busy schedule and was never available. The consultants trained an AI on this CEOs writings, and presented it to their client contact. The model was convincing enough the client felt comfortable making decisions. I thought that was interesting, and this article refers to something similar with models of stakeholders.
aesthelete@lemmy.world · 20 pts · 314d
This lady seems like such a fucking idiot.
firewyre@lemmy.world · 8 pts · 313d
Same one that wants to make your mouse a monthly subscription
aesthelete@lemmy.world · 4 pts · 313d
You will own nothing and love it, feudal peasants!
Lanske@lemmy.world · 16 pts · 313d
And i want to bring a pack of dogs into meetings
ZILtoid1991@lemmy.world · 8 pts · 313d
Allowed, but they all need to be cuddly politeboys.
ShaggySnacks@lemmy.myserv.one · 2 pts · 313d
Monkey paw finger curls
Granted however the dogs are only polite to the CEO. To everyone else the dogs are murder hobos.
ZILtoid1991@lemmy.world · 2 pts · 312d
So chihuahuas?
ikidd@lemmy.world · 11 pts · 313d
Isn't she the same spinny bitch that wanted to sell mouse subscriptions?
4am@lemmy.zip · 11 pts · 314d
So it can log what is being said and he can secretly try to game the market!
“Look, my model makes the best stock picks because it’s so intelligent and does lots of thinking and reasoning just like a human, that’s why we need a huge data canter bigger than the one the NSA has in Utah that records all the world’s internet traffic”
firewyre@lemmy.world · 8 pts · 313d
Yeah well when you're clueless you would want backup wouldn't you
SlippiHUD@lemmy.world · 7 pts · 313d
Just think of all the insider information they'll gain with cloud connected dictation software. They'll make a killing on the stock market.
vacuumflower@lemmy.sdf.org · 3 pts · 312d
"But they promise they don't"
Antaeus@lemmy.world · 6 pts · 314d
Why though?
Pika@rekabu.ru · 5 pts · 313d
As AI-skeptical as I often am, is this really problematic? AI taking notes and then sharing them at the end of the meeting, for example, is objectively good.
vacuumflower@lemmy.sdf.org · 2 pts · 312d
Sometimes having a plausibly-looking mistake ("hallucination") in notes is worse than not having notes.
_stranger_@lemmy.world · 5 pts · 313d
Cool, can we make it the CEO?
oliver@infosec.pub · 5 pts · 314d
Well, seemingly there must be a strong demand for „EverythingAIBullsh*t“ even in input devices in her view. Maybe the next hardware vendor who needs to be taught that customers should be heard with reason…. 🤷🏼♂️
sundray@lemmus.org · 3 pts · 314d
AI in every board meeting? Oof, they'd better hurry up and invent one, then!
BarneyPiccolo@lemmy.today · 3 pts · 313d
These Psychopathic Tech Oligarchs know that it is only a matter of time before the AI Slaughterbots turn on us, and they're hoping that their obsequience will save them.
It won't. Hopefully the Slaughterbots will kill them first.
Evotech@lemmy.world · 3 pts · 313d
Yeah so copilot taking notes is pretty helpful I agree
buttnugget@lemmy.world · 2 pts · 313d
I really hate this framing of “idea that no one had requested”. It echoes the terminally online worthless dumbfuck line of “who asked?” Enough with this shit. No one needs to ask for anything. Ideas are ideas. This is yet another bad one.