Say what you want about Altman, he is a fantastic grifter. Instead of suing the shit out of his worthless hypebag bullshit machine “company”, they’re… paying… him… to license their characters…? These corporations have lost their goddamn minds for this snake oil
And as a free bonus you get your characters in front of even more millions of impressionable faces than usual. They can tie their personal identity to your IP incrementally ever more. Hooray!
At this point I genuinely believe OpenAI knows they're doomed. They are putting all their effort into these massive deals, trying to tie themselves to as many other companies as they can until they are "too big to fail". Then when they go bankrupt, trump won't allow the stock market to crash, so the government will step in and pay everyone out. Maybe these other companies are just trying to get in on the grift while they can.
This seems wild. This is the last thing I would have expected. Maybe Disney knows they stand no chance against AI and just want to profit from the doom it will bring.
I think it has less to do with their product and more to do with backroom executive bullshit manipulating stock prices, but that's just an armchair opinion.
I think their intent is to create a fuck ton of cheap AI media to flood Disney+ because even their shitty crap costs a lot to produce. If Disney can create content basically for free they could see a pretty big benefit.
Cutting paid animators out of animation has been the disney dream since Walt was still blowing Nazis.
All those who would prompt Sora to generate a video of Donald Duck forcefemming Hitler are environmentally conscious and know that such a video would waste an insane amount of electricity.
Yeah, but this also allows their characters in Sora. So anybody can create media with Mickey Mouse. Though maybe there’s more details in missing.
I have watched a lot do kids shows when my kids were little. I think AI is more than capable of replacing a lot do the low effort junk that is currently created. Dora always felt like it was created by an algorithm.
It'll make the green line go up and that's all they care about. I completely agree that it seems they won't be able to do anything to stop it so they might as well try and make money from it.
Just executives milking their company for as much money as they can. They don't care for their brand. If it makes them money, they'll totally let Disney slide into an AI content slop hell scape. Ruining the reputation and quality of their product, then bounce with their severance and bonuses when stocks start to fall. Just to go off and do it all over again with another company.
I imagine Disney itself isn't getting the kickback here, but whomever the deal makers are. Give us a billion dollars from your company and we'll give you a cut.
Disney is perhaps the one company on earth powerful enough to put AI companies on their place regarding all the copyright shit.
How fucking naive of me to not realize they'd join up instead
I love how this should be the other way round (the slop company paying the content "owners") but thanks to turbo capitalism the world get's fucked up in new disgusting ways every day!
The first week after Sora was released, characters were shown doing all sorts of brand-unsafe things. OpenAI spoke with companies after that and created blocked term lists to prevent characters and certain interactions with them.
That is fairly coarse "limiting." However, user red-teaming still makes it possible to show copyrighted characters doing objectionable things. That will likely continue once this is released, unless they are doing something different (like having output be re-reviewed by a secondary AI system and actively exclude the output's description of negative portrayals rather than just user prompt terms).
They know that everyone will use AI to remix all their products into lucrative viral content. Just look at all the AI slop that so many channels on YouTube where they just recreate Star Wars, Star Trek, Harry Potter, actors into all kinds of videos, remixes and music.
I think Disney sees all this and they'll jump ahead and remix everything with AI with all the products they own.
Expect to see Star Wars Episode XX starring Harrison Ford, Carrie Fisher, Alec Guinness and Peter Cushing
Or Star Trek XXX starring the entire original cast for the 60s
Disney? Uhhhhh.......no. I don't think that's a winning bet. You could give birth to a child 10 years from now, that child could grow up to be the longest living person in history, and Disney will use the story of your child as a new film/character. They'll copyright your child's life, and they'll STILL be around 150 years later to dispute that 150 years in copyright protection is too short.
I'm still very AI ignorant but why would disney go all in on AI when I can just tell my own AI to make up a "disney-like" movie for me and skip the middle-man (disney).
fuckin' A, does no one post sources anymore? Turns out, PieFed just shits the bed with link posts that also have images attached and removes any links that might be there originally.
For those that don't have a link in the title or description:
87 Comments
panda_abyss@lemmy.ca · 181 pts · 257d
This will only end badly. And I mean racist Goofy meme videos targeted to children badly.
CobblerScholar@lemmy.world · 76 pts · 257d
Can't wait to see Lego Yoda: A Ketamine Story
Peruvian_Skies@sh.itjust.works · 11 pts · 257d
I'd actually watch that.
fartographer@lemmy.world · 1 pts · 257d
AI lover, Yoda
ChicoSuave@lemmy.world · 19 pts · 257d
Sora can now make the Frozen/Spiderman content that has been missing
WanderingThoughts@europe.pub · 5 pts · 257d
Maybe they can pick up a few good ideas from what people prompt. Their own writers aren't producing much noteworthy.
cliffracer_cloaka@piefed.social · 1 pts · 256d
umbrellacloud@leminal.space · 1 pts · 256d
november@piefed.blahaj.zone · 128 pts · 257d
Oh, so the slop generator gets to use Disney's characters, but they'll sue a daycare for painting Mickey Mouse on the wall. I see how it is.
wolframhydroxide@sh.itjust.works · 19 pts · 257d
The mouse doesn't expect you to like it. The mouse expects you to endure it.
ParadoxSeahorse@lemmy.world · 111 pts · 257d
Say what you want about Altman, he is a fantastic grifter. Instead of suing the shit out of his worthless hypebag bullshit machine “company”, they’re… paying… him… to license their characters…? These corporations have lost their goddamn minds for this snake oil
Bakkoda@lemmy.world · 23 pts · 257d
Disney needs to write off a billion asap. That's literally all I see. Invest in AI? You already lost money and you need a voided check.
Zink@programming.dev · 3 pts · 256d
And as a free bonus you get your characters in front of even more millions of impressionable faces than usual. They can tie their personal identity to your IP incrementally ever more. Hooray!
yes /s
zarkony@lemmy.zip · 15 pts · 256d
At this point I genuinely believe OpenAI knows they're doomed. They are putting all their effort into these massive deals, trying to tie themselves to as many other companies as they can until they are "too big to fail". Then when they go bankrupt, trump won't allow the stock market to crash, so the government will step in and pay everyone out. Maybe these other companies are just trying to get in on the grift while they can.
mvirts@lemmy.world · 8 pts · 257d
I have read 0 facts about this, but I bet that the billion 'investment' is mostly just IP license values.
danc4498@lemmy.world · 75 pts · 257d
This seems wild. This is the last thing I would have expected. Maybe Disney knows they stand no chance against AI and just want to profit from the doom it will bring.
BCOVertigo@lemmy.world · 69 pts · 257d
I think it has less to do with their product and more to do with backroom executive bullshit manipulating stock prices, but that's just an armchair opinion.
UnspecificGravity@piefed.social · 32 pts · 257d
I think their intent is to create a fuck ton of cheap AI media to flood Disney+ because even their shitty crap costs a lot to produce. If Disney can create content basically for free they could see a pretty big benefit.
Cutting paid animators out of animation has been the disney dream since Walt was still blowing Nazis.
foodandart@lemmy.zip · 13 pts · 257d
Amen. Artist have always gotten treated like shit and Walt was a miserable prick to his workers.
harmbugler@piefed.social · 4 pts · 257d
Mickey blowing Nazis is what they are going to get.
100_kg_90_de_belin@feddit.it · 1 pts · 256d
All those who would prompt Sora to generate a video of Donald Duck forcefemming Hitler are environmentally conscious and know that such a video would waste an insane amount of electricity.
danc4498@lemmy.world · 7 pts · 257d
Yeah, but this also allows their characters in Sora. So anybody can create media with Mickey Mouse. Though maybe there’s more details in missing.
I have watched a lot do kids shows when my kids were little. I think AI is more than capable of replacing a lot do the low effort junk that is currently created. Dora always felt like it was created by an algorithm.
Peruvian_Skies@sh.itjust.works · 8 pts · 257d
Get ready for Sora the Exploiter
tym@lemmy.world · 2 pts · 256d
TommySoda@lemmy.world · 15 pts · 257d
It'll make the green line go up and that's all they care about. I completely agree that it seems they won't be able to do anything to stop it so they might as well try and make money from it.
lechekaflan@lemmy.world · 12 pts · 257d
It is both wild and infuriating. Any on-hands creative now have a good reason to be outraged at the about-face.
emerald@lemmy.blahaj.zone · 60 pts · 257d
Given Walt's own relationship with his animators this is actually very on brand
fox2263@lemmy.world · 42 pts · 257d
They might change their tune once the slop video generators are pumping out officially licensed scenes of Elsa getting gang banged.
KelvarCherry@lemmy.blahaj.zone · 24 pts · 257d
Elsa and Spiderman pregante
Rhoeri@lemmy.world · 11 pts · 257d
Could it be possibly that they’re pregonate?
Agent641@lemmy.world · 6 pts · 256d
Both of them preganate by each other
474D@lemmy.world · 7 pts · 257d
Uh, I have bad news for you lol
SlurpingPus@lemmy.world · 8 pts · 256d
In my day Snow White railed by the gnomes was animated by hand and passed around on VHS.
MisterCurtis@lemmy.world · 35 pts · 257d
Just executives milking their company for as much money as they can. They don't care for their brand. If it makes them money, they'll totally let Disney slide into an AI content slop hell scape. Ruining the reputation and quality of their product, then bounce with their severance and bonuses when stocks start to fall. Just to go off and do it all over again with another company.
Yeller_king@reddthat.com · 13 pts · 257d
What I don't get is how are they even milking their IP? They are paying OpenAi to use their IP (in exchange for equity in an unprofitable company).
I'd understand it better if Disney were getting a billion dollars.
Peruvian_Skies@sh.itjust.works · 12 pts · 257d
They think they'll get to make movies without paying any writers, actors or directors and still make the same amount of money off them.
Tollana1234567@lemmy.today · 3 pts · 256d
they want to use the characters in perputuity without involve the VA/ or actors.
SkunkWorkz@lemmy.world · 3 pts · 257d
IIRC It will be a feature within the Disney+ app. So normal Sora can’t generate disney characters but Disney’s version can.
Edit: I was wrong, they are just going to feature fan made videos on Disney+
https://thewaltdisneycompany.com/disney-openai-sora-agreement/
MisterCurtis@lemmy.world · 2 pts · 257d
I imagine Disney itself isn't getting the kickback here, but whomever the deal makers are. Give us a billion dollars from your company and we'll give you a cut.
LiveLM@lemmy.zip · 34 pts · 257d
Disney is perhaps the one company on earth powerful enough to put AI companies on their place regarding all the copyright shit.
How fucking naive of me to not realize they'd join up instead
aesthelete@lemmy.world · 32 pts · 257d
"its characters" bitch half of your characters are just ripped off from fairy tales
mtpender@sh.itjust.works · 11 pts · 256d
And the other half were just bought by them rather than their own creations.
s@piefed.world · 27 pts · 257d
Now your kids can make their own completely unregulated Spider-Man and Elsa content at home
hansolo@lemmy.today · 24 pts · 257d
Why spend money advertising your old mouse when the kids will do it for you?
ParadoxSeahorse@lemmy.world · 3 pts · 257d
Ah the MX Master 3, brilliant choice
Tollana1234567@lemmy.today · 20 pts · 256d
OPENAI, is seeking some poor sucker to hold the bag before the bubble burst. disney will regret it.
jlow@discuss.tchncs.de · 19 pts · 257d
I love how this should be the other way round (the slop company paying the content "owners") but thanks to turbo capitalism the world get's fucked up in new disgusting ways every day!
cupcakezealot@piefed.blahaj.zone · 19 pts · 257d
all of disney+ catalog can be found on the high seas :)
DarkCloud@lemmy.world · 19 pts · 257d
Disney movies will be AI generated from here on out.
Think about it, simulating real actors or their voices has strings attached. Talking cats don't sue, or require wages.
laranis@lemmy.zip · 18 pts · 257d
This is how the bubble floats a little longer.
Grandwolf319@sh.itjust.works · 16 pts · 257d
Well someone is getting nervous about Marvel’s future
Gork@sopuli.xyz · 16 pts · 257d
Conveniently, the AI models are probably already trained on Disney characters to begin with. Definitely a cash grab though.
SantasMagicalComfort@piefed.world · 14 pts · 257d
I wonder if they're going to have special rules what you can and can't do with them.
ReallyActuallyFrankenstein@lemmynsfw.com · 10 pts · 257d
The first week after Sora was released, characters were shown doing all sorts of brand-unsafe things. OpenAI spoke with companies after that and created blocked term lists to prevent characters and certain interactions with them.
That is fairly coarse "limiting." However, user red-teaming still makes it possible to show copyrighted characters doing objectionable things. That will likely continue once this is released, unless they are doing something different (like having output be re-reviewed by a secondary AI system and actively exclude the output's description of negative portrayals rather than just user prompt terms).
KelvarCherry@lemmy.blahaj.zone · 14 pts · 257d
I eagerly await the Zootopia output.
lechekaflan@lemmy.world · 12 pts · 257d
Kinokoloko@lemmy.dbzer0.com · 11 pts · 257d
Why is it always pregnancy with these mobile ads
Agent641@lemmy.world · 5 pts · 256d
It's the most familiar jumping off point for degeneracy
KelvarCherry@lemmy.blahaj.zone · 2 pts · 256d
minorkeys@lemmy.world · 12 pts · 256d
Looks like I will be rediscovering the joys of reading books.
alias_qr_rainmaker@lemmy.world · -2 pts · 256d
muusemuuse@sh.itjust.works · 11 pts · 257d
Rule 34 anybody?
TimboSlice@discuss.online · 11 pts · 257d
GISNEY
usernameusername@sh.itjust.works · 7 pts · 257d
GISNEP
Agent641@lemmy.world · 6 pts · 256d
WALY GISNEP
DylanMc6@lemmy.ml · 11 pts · 256d
all monopolies should be split into different smaller companies which would then be given to the workers who would collectivize them. seriously!
Baguette@lemmy.blahaj.zone · 10 pts · 257d
So now does this mean you can just say it was ai generated and you can't get sued by disney /s
trolololol@lemmy.world · 1 pts · 257d
Well you still can, they just choose to not prosecute open ai since everyone knows they ran out of money like 3 years ago.
More Disney IP out there means more money for Disney, and with open ai anyone can produce IP infringing art
/S but is it really /s ???
JoMiran@lemmy.ml · 9 pts · 257d
How long before someone tricks SORA into some Disney themed Rule 34?
KelvarCherry@lemmy.blahaj.zone · 4 pts · 257d
Sora has already generated a fair amount prior to this deal
phaedrus@piefed.world · 1 pts · 257d
someguy3@lemmy.world · 9 pts · 257d
All of its lot? $1 billion is nothing.
Dentzy@sh.itjust.works · 13 pts · 257d
But allowing use of their IPs for sora it is big..
someguy3@lemmy.world · 5 pts · 257d
You can bet there's stipulations out the ass with that. The goal is probably to basically just to keep characters in the public eye.
Rooster326@programming.dev · 1 pts · 257d
Oh yeah because OpenAI is known for respecting boundaries, terms, conditions, anything....
someguy3@lemmy.world · 1 pts · 257d
When you have a powerhouse willing to sue, you bet.
J92@lemmy.world · 8 pts · 256d
God, I didn't think i could want OpenAI to crash even more than I already did!
ininewcrow@lemmy.ca · 7 pts · 257d
They know that everyone will use AI to remix all their products into lucrative viral content. Just look at all the AI slop that so many channels on YouTube where they just recreate Star Wars, Star Trek, Harry Potter, actors into all kinds of videos, remixes and music.
I think Disney sees all this and they'll jump ahead and remix everything with AI with all the products they own.
Expect to see Star Wars Episode XX starring Harrison Ford, Carrie Fisher, Alec Guinness and Peter Cushing
Or Star Trek XXX starring the entire original cast for the 60s
JoMiran@lemmy.ml · 5 pts · 257d
( ͡ʘ ͜ʖ ͡ʘ)
Rhoeri@lemmy.world · 7 pts · 257d
Hope they go bankrupt.
Lost_My_Mind@lemmy.world · 4 pts · 257d
Disney? Uhhhhh.......no. I don't think that's a winning bet. You could give birth to a child 10 years from now, that child could grow up to be the longest living person in history, and Disney will use the story of your child as a new film/character. They'll copyright your child's life, and they'll STILL be around 150 years later to dispute that 150 years in copyright protection is too short.
melsaskca@lemmy.ca · 6 pts · 256d
I'm still very AI ignorant but why would disney go all in on AI when I can just tell my own AI to make up a "disney-like" movie for me and skip the middle-man (disney).
quick_snail@feddit.nl · 8 pts · 256d
They have more lawyers than you
EmilieEasie@lemmynsfw.com · 6 pts · 257d
I wonder if their artists and animators will quit.
Peruvian_Skies@sh.itjust.works · 8 pts · 257d
Either that or they'll be fired.
EmilieEasie@lemmynsfw.com · 4 pts · 257d
Exactly! Might as well get ahead of it and leave with dignity
retreaux@sh.itjust.works · 2 pts · 257d
They have almost a hundred years of animation to train off of, why would they care of they quit? Welcome to the people grinding machine...
EmilieEasie@lemmynsfw.com · 1 pts · 257d
IDK if they would care or not, I care!
tym@lemmy.world · 1 pts · 256d
DylanMc6@lemmy.ml · 6 pts · 256d
we need another animator's strike- nay, a general workers' strike at disney. seriously!
phaedrus@piefed.world · 5 pts · 257d
fuckin' A, does no one post sources anymore?Turns out, PieFed just shits the bed with link posts that also have images attached and removes any links that might be there originally.
For those that don't have a link in the title or description:
Actual: https://openai.com/index/disney-sora-agreement/
Archive: https://archive.ph/NMDdb
MehBlah@lemmy.world · 3 pts · 257d
And immediately starts attacking google for AI IP theft.
umbrellacloud@leminal.space · 1 pts · 256d
altphoto@lemmy.today · -2 pts · 256d
Sora AI?
Okay!