Mexico unveils the cargo version of its light truck that it will begin selling next year for about $10,000. The Mexican government has been leading project development.

https://www.electrive.com/2026/08/25/mexico-unveils-olinia-carga-electric-light-truck/

653 points · 114 comments · view on lemmy.world

114 Comments

krigo666@lemmy.world · 85 pts · 1d (11 replies)

They should export, or licence to fabricate, to other continents.

yakko@feddit.uk · 111 pts · 1d (10 replies)

Imagine how great if Mexico became an auto export giant by just making one reasonable normal EV

0ops@piefed.zip · 40 pts · 1d (6 replies)

Honestly a lot of cars are already made in Mexico, just badged with an American logo

nilloc@discuss.tchncs.de · 12 pts · 1d (4 replies)

Or VW. They’ve be making licensed Jettas and Golf for decades, not to mention all the classic Beetles for so long.

0ops@piefed.zip · 4 pts · 16h (3 replies)

I know Brazil also makes a ton of VWs, or at least they used to. My old mk4 Golf was built there

nilloc@discuss.tchncs.de · 1 pts · 10h (2 replies)

Brazil made all cars for its domestic market and put massive tariffs on anything else. So they ran local factories for Ford, GM and VW all with domestic variants. I don’t think they really ever sold outside South America though, or maybe even outside Brazil. There are some weird, neat variants from there that I’d love to get a chance to own at some point, mostly VW car-trucks.

qyron@sopuli.xyz · 2 pts · 8h (1 reply)

They also build FIAT cars. They carried and uodated a few 90's models well into the 2000's and design a few models that made their way to the EU market, with minimal changes.

nilloc@discuss.tchncs.de · 1 pts · 4h

Yeah I’d forgotten that Fiat sold its designs to anyone. That’s where the Lada Riva came from too.

mrgoosmoos@lemmy.ca · 4 pts · 18h

the car parts that are made in Mexico are almost always higher quality than at the american plants, too

im_fine_sandy@nord.pub · 11 pts · 1d (2 replies)

I can imagine a future in which these become more common in the US than ridiculous US trucks.

nilloc@discuss.tchncs.de · 9 pts · 1d

I can’t, especially not with the chicken tax and the right wing’s apparent need to burn diesel fuel to prove how patriotic they are.

FatVegan@leminal.space · 2 pts · 17h

Tyey are too insecure to drive small cars

Baguette@lemmy.blahaj.zone · 58 pts · 1d (42 replies)

Looks like a Kei truck, love those things

waterSticksToMyBalls@lemmy.world · 61 pts · 1d (36 replies)

Que truck

Baguette@lemmy.blahaj.zone · 39 pts · 1d (32 replies)

Kei trucks are japan origin work trucks that are basically if you shrank a semi truck cab to be a pickup truck

You might spot a few for tasks like delivery to local grocery stores

Imo way more respectable than pickup trucks, those went from working trucks to manoverse fake masculinity

mnemonicmonkeys@sh.itjust.works · 15 pts · 1d (4 replies)

There's a guy on Youtube who's designing an open source kei truck right now. He's planning on selling kits once the design work is done

zalgotext@sh.itjust.works · 14 pts · 1d (2 replies)

You can't just say that and not stop a link, or a name

Grass@sh.itjust.works · 12 pts · 1d (1 reply)

probably this? I haven't watched it but it keeps coming up in my feed

https://youtu.be/tlZlyp55dww

mnemonicmonkeys@sh.itjust.works · 4 pts · 18h

Yep, it's that guy.

waterSticksToMyBalls@lemmy.world · 1 pts · 7h

Have they provided a timeline past "we're going to do it?"

banshee@lemmy.world · 8 pts · 14h

Kei trucks are so much fun - wish I had one! Sure they don't have enough power to pull a hat off your head, but they're a blast to drive around.

On a side note, it's pretty entertaining trying to drive one in full chem gear 😄

Dead_or_Alive@lemmy.world · -45 pts · 18h (25 replies)

Yes, nothing more manly than driving around town in a truck half the size of anything on the road with zero crumple zones. If you get into an accident you’ll certainly die like a man.

I’ll just keep my feminized large truck with a heavy frame, crumple zones, air bags and backup sensors. I’m sure I can fit the wreckage of that Kei truck in the bed of my fem. truck and drop it off at the scrap yard if you ever get into a accident and need someone to dispose of it.

tachikoma@lemmy.today · 26 pts · 18h (7 replies)

And people say women are emotional...

Dead_or_Alive@lemmy.world · -27 pts · 18h (6 replies)

Repeating sexist remarks… check Implying that a idea or statement isn’t manly and/or is feminine in a degrading manner… check

What other sexist degrading statements do you have rattling around over there? I’d expect it’s all you have because you haven’t spoken any facts yet.

ChristerMLB@piefed.social · 11 pts · 17h

why so pissy? relax man

ChristerMLB@piefed.social · 1 pts · 17h (4 replies)
[ removed ]
Dead_or_Alive@lemmy.world · -14 pts · 17h

Sorry man if someone is sexist and makes misogynistic statements, I have a hard time letting that fly without responding.

You might feel differently and can let sexist statements about women go, but I’m just not built like that.

Seldon@discuss.tchncs.de · 5 pts · 15h (9 replies)

The problem with these fucking god awful abominations driving the road is their ever increasing mass and dimensions. Every year, companies somehow inflate more and more into personal vehicle sizes, and the fragile, tiny dick men buy these things to shore up their desperate and delicate egos. The trend of larger vehicles driving around incentivized a "safety" (more like a capitalism) war, wherein other vehicles had to increase size so that they didn't turn into a new form of powder during an accident. Now, a lot of people buy giant vehicles, as well as little old grandma getting two bags of groceries in a 6000lb Chevy Suburban behemoth. They keep adding sensors and cameras, because it's borderline impossible to see without them. Do you see the problem here?

I say capitalism war because the total profit per vehicle is higher because the selling price is significantly higher. A company makes more absolute profit on a $60,000 mega SUV than a $25,000 sedan, even if the margin percentage is comparable.

You can continue living in your "feminized" truck and justifying dangerous and increasingly fortified vehicles, or you can come down to earth and stop equating people's choice to make the road actually safer by bucking the trend of economies of scale with "dying like a man". More of these kei trucks on the road means the road is safer. It means your crumplezone on wheels is just for looks and not safety anymore. The pathway for safer roads is not to knuckle down and continue indulging in these ludicrously sized vehicles.

Dead_or_Alive@lemmy.world · -10 pts · 15h (8 replies)

Cool story, I highly encourage you to stick to your convictions and drive around town and the highway in a Kei truck.

lolrightythen@lemmy.world · 2 pts · 15h (2 replies)

Gotta know your surroundings, yo. A lot of folks here live in densely populated urban areas where massive jacked up trucks are less for utility and more for status.

Dead_or_Alive@lemmy.world · -2 pts · 13h

Sounds like a great place for you to own and drive a Kei truck.

Seldon@discuss.tchncs.de · 1 pts · 15h (4 replies)

Seems like you have a it's-all-about-me complex. "I drive around slowly in my truck and be calm, why can't you?1!"

Dead_or_Alive@lemmy.world · -3 pts · 14h

Well there seem to be a lot of people in this sub that fetishized Kei trucks. If you make a comment about how unsafe they are… well just look at the rabid sexist attacks, unhinged aggressive comments. I mean you reacted by flying off and writing a three paragraph essay on the subject.

So yeah you do you.

I’ll continue enjoying rolling around in my large safe comfortable truck.

kestrel7_7@lemmy.world · 4 pts · 17h

Yeah, I think kei trucks look cool as hell but. The driver is sitting right above the motor and fuel tank. They’re fundamentally not safe in crashes. That’s probably okay because they’re also very slow. No one talks about this because it’s not fun.

UnderpantsWeevil@lemmy.world · 2 pts · 9h

nothing more manly

Sometimes you need to look like a man.

Other times you just need to work like one.

absentbird@lemmy.world · 2 pts · 16h (1 reply)

How many things are you planning to run into? I don't need a tank to do my job, this truck has airbags, it passes all the crash tests, and it has sensors for tire pressure and traction. That's good enough for me.

Is your truck bulletproof? Are you sure you don't need a pope mobile to get to work?

Dead_or_Alive@lemmy.world · -4 pts · 15h

I’m not sure what kind of traffic you’re driving through where you envision driving into things or needing bullet proof cars. Perhaps you should calm down when driving or find new areas to drive in?

I just drive around my town in the comfort and security of my truck.

Gammelfisch@lemmy.world · 2 pts · 16h (2 replies)

Sure, but Japanese drivers are far more disciplined, resulting in fewer traffic fatalities, than the dolts on the US roads who drive like they received their driver's license out of damn cereal box. By the way, SUV's and pick-up trucks have less stringent crash standards than passenger cars.

sukhmel@programming.dev · 1 pts · 16h

I'm fine with Mexica exporting it only to countries with disciplined drivers, it would still be leagues better than SUVs (although those countries don't have Kei trucks banned, usually)

Dead_or_Alive@lemmy.world · -6 pts · 16h

Sounds like you have decided to passive aggressively agree that Kei cars are dangerously unsafe on American roads.

daychilde@lemmy.world · 13 pts · 1d (1 reply)

¿Qué truck?

(a nice reliant automobile)

djdarren@piefed.social · 3 pts · 1d

I hope these won't cost a million dollars.

noxypaws@pawb.social · 2 pts · 2h

a what truck??

SlurpingPus@lemmy.world · 9 pts · 14h

Italy had a similar thing going on after WW2, when the economy was in the shitter. Piaggio Ape is a light commercial truck that is actually a Vespa scooter with three wheels, cabin and a box or bed. Cheap and does its thing. They're in continuous production since 1948, also made in India. (A fun detail: 'vespa' means wasp, while 'ape' means 'bee'.)

There are/were various configurations, including curiously a firetruck model of the Ape Pentarò semi:

miked@piefed.social · 7 pts · 1d (3 replies)

I thought the same thing but a Kei truck is probably more versatile.

Can't fault Mexico for trying to kick start its own EV brand though.

Baguette@lemmy.blahaj.zone · 8 pts · 1d (2 replies)

Looks pretty decent as long as the bed is deep (looks to be) and they invest also in ev infrastructure (otherwise theres no point to evs)

miked@piefed.social · 3 pts · 1d (1 reply)

Since it is an early render, the bed may change a bit.

The article says it features plug in charging. If I remember correctly the previously announced model features the same. This would make sense for broader appeal. While fast charging would be possible in the larger cities, it would be a bit harder out in the country.

Baguette@lemmy.blahaj.zone · 4 pts · 1d

IMO the fast charge at home doesn't matter, it's the throughout the day charging that matters the most. 120 km is not the highest range and i can see folks using more than half just throughout the day

apftwb@lemmy.world · 52 pts · 1d (17 replies)

Can we import this into the US? 👉👈

username_1@discuss.tchncs.de · 23 pts · 1d (11 replies)

Can't you just ask Trump to rename some diesel pickup to EV? Would be easier.

Rocketpoweredgorilla@lemmy.ca · 15 pts · 1d (10 replies)

Trump branded ev... $100 says it would run on coal.

ZeroCool@piefed.ca · 17 pts · 1d (8 replies)

Bold of you to assume a Trump branded vehicle would run at all!

jubilationtcornpone@sh.itjust.works · 12 pts · 1d (6 replies)

Or even be manufactured.

daychilde@lemmy.world · 10 pts · 1d (4 replies)

Only $10,000 to reserve one!

HeyThisIsntTheYMCA@lemmy.world · 3 pts · 19h (3 replies)

A raffle ticket to have the chance to see one? I'm sold!

daychilde@lemmy.world · 3 pts · 18h

Oh, not even that. For that, you get an email promising delivery within months and then nothing after that ever. :)

GenosseFlosse@feddit.org · 5 pts · 1d

It would be a replica Stanley steamer, build in china

xistera@lemmy.dbzer0.com · 7 pts · 1d

it would be this exact truck, rebranded and spray painted gold and sold for 5x the price.

Theoriginalthon@lemmy.world · 3 pts · 23h

An only be available in gold

CompactFlax@discuss.tchncs.de · 12 pts · 1d (2 replies)

I think chicken tax is for overseas only? So maybe?

daychilde@lemmy.world · 15 pts · 1d

BTW, to anyone who thinks this is some sort of random joke: https://en.wikipedia.org/wiki/Chicken_Tax

___@lemmy.blahaj.zone · 7 pts · 1d

I doubt it. Mexico doesn't adhere to NHTSA FMVSS standards, unlike Canada and the US. This is why Mexico has foreign brands like Renault, Peugeot, MG, etc that the rest of North America* doesn't get. Mexico also continued to sell the 1990 version of the Tsuru (Sentra/Sunny) in base, no airbags until 2017, which wouldn't have been legal in the US past 1998.

*excluding St Pierre and Miquelon

minorkeys@sh.itjust.works · 9 pts · 1d

Can the US stop being absolute pieces of shit to the whole world?

Kaligalis@lemmy.world · 5 pts · 18h

Sorry, that would endanger patriotic US workers' job safety. So no reasonable EVs for you.

SabinStargem@lemmy.today · 31 pts · 21h

I think this sort of project is a thing that all governments should adopt. These products set a baseline for affordability and performance, against which commercial competitors would have to compete against. This essentially creates a more ideal capitalism, without requiring direct pricing controls.

Also, the government providing baseline products is good for the important part of the economy: getting realworld stuff done. Cargo can't move itself, and we want people to minimize the amount of energy and time spent doing everything. By freeing up time and money, people can use these resources for raising family, forming bonds, and engaging in hobbies.

Nations should work towards ensuring that all their citizens can live their best lives.

melsaskca@lemmy.ca · 29 pts · 18h (8 replies)

Mexico knows how to do autos for most of their citizens, not just the upper-middle class like the rest of N. America.

FatVegan@leminal.space · 20 pts · 17h (3 replies)

Tgey want own their cars and not lease a 98k dollar truck they can't afford so people think they can afford a 98k dollar truck

Agent641@lemmy.world · 7 pts · 16h (2 replies)

But if they purchase direct, how will the poor leasing company make any money?!

UnderpantsWeevil@lemmy.world · 6 pts · 9h

Imagine living in a country where workers own their means of production, instead of renting in perpetuity from a bunch of industry landlords.

boonhet@sopuli.xyz · 0 pts · 14h

Which is funny because buying outright is expensive for most people, but leasing at a ~3-4% APR (before Euribor shot up anyway) is pretty affordable so you can get a vehicle with lower mileage or even new. It's just Americans who seem to make it super unaffordable by introducing high interest rates, super long terms and buying 98k trucks brand new. I had around a 300€ monthly payment on my Mercedes. Might've been 280 before Putin decided to be a cunt.

Fredthefishlord@lemmy.blahaj.zone · 4 pts · 7h (3 replies)

Car centric society is just bad period.

Zron@lemmy.world · 3 pts · 6h (2 replies)

I see you’ve never lived in a rural area

Thorned_Rose@sh.itjust.works · 2 pts · 5h

Having a public transport/cycling/pedestrian centric society doesn't mean you get rid of private vehicle ownership in totality. It just means private vehicles are more for people who actually need them (like folks in rural areas) than pointless status symbols and the like. Also I've lived rural and known people who've had vehicle cooperatives (vehicles are shared) that worked out better for everyone.

fyzzlefry@retrolemmy.com · 1 pts · 2h

Most people dont.

RickyRigatoni@piefed.zip · 19 pts · 1d

Would.

CactusEcho@piefed.social · 16 pts · 1d

This is the way. Nicely priced and small and usefull. Viva Mexico!

Rato@sh.itjust.works · 14 pts · 1d

Hell yeah, an electric Mexican Kei truck.

GregorGizeh@lemmy.zip · 12 pts · 1d

If i had to have a car, i'd probably get one like this. Small and urban but with a little extra cargo space.

Rocketpoweredgorilla@lemmy.ca · 9 pts · 1d

It's almost like an electric wheelbarrow with a cab. I like it.

Jerb322@lemmy.world · 9 pts · 12h

I didn't see how fast it can go. 74.5 miles(120km) and almost 1500lbs(650kg), this would handle most of my personal driving around if can do at least near 60mph(96.5km/h)

UnderpantsWeevil@lemmy.world · 9 pts · 9h

Eating Ford's lunch seven ways from Sunday

A_Random_Idiot@lemmy.world · 9 pts · 18h (2 replies)

It looks like, basically, a north american KEI truck?

Tiral@lemmy.world · 1 pts · 15h

Yeah basically. That's why it's kinda funny they act like they designed it. I mean I'm sure they lowered the safety requirements and made some changes l changes but I'd a kei truck.

They are cool though, I'd love to have one for a second or third car for utility stuff.

masterbaexunn@lemmy.world · 1 pts · 6h

It's Chinese and we still don't have a supplier. This is government propaganda on the part of Sheinbaum.

The only part that is produced here is the taillight

Whomp womp

watson387@sopuli.xyz · 9 pts · 1d

That's great to hear. I hope they do well.

RememberTheApollo_@lemmy.world · 8 pts · 4h

US automakers: ban the import!

pucker4676@lemmy.ml · 7 pts · 14h (2 replies)

STATE SPONSORED PICKUP. Scary.

But at what cost?!

glitch1985@lemmy.world · 11 pts · 11h (1 reply)

$10K Did you even read the headline?

pucker4676@lemmy.ml · 9 pts · 11h

Yes? It was a jab at western media.

Here's an explanation.

Steve@startrek.website · 4 pts · 1d

I can haz?

DaddleDew@lemmy.world · 4 pts · 1d

I'd buy one of those and use it to commute and whenever I need to carry bulky things

BigDanishGuy@sh.itjust.works · 3 pts · 14h (2 replies)

Come on! 120km range... FFS I really want an electric utility vehicle, but I drive further on a slow day. I'm sick and tired if these handyman run about town EV trucks. I can't carry a lot in the EV I'm daily driving, and I can't afford several cars simultaneously.

But it does sound like a sweet price point.

Rooster326@programming.dev · 4 pts · 13h (1 reply)

Fun Fact: You can drive 120km on both a slow day, and a fast day.

BigDanishGuy@sh.itjust.works · 3 pts · 13h

Fun Fact: You can drive 120km on both a slow day, and a fast day.

Fun fact twoofer: people use the term "slow day" to denote days where very little happens and you know that

nexguy@lemmy.world · -1 pts · 3h

$10,000 seems unreasonably high for what you are getting.

Iconoclast@feddit.uk · -2 pts · 23h (10 replies)

It's unclear to me what kind of person would buy this over some different kind of a vehicle. As a novelty item yes but I mean for actual work use. The cargo carrying capacity seems to be somewhere between a hatchback and a station wagon yet it only seats 2, has lower range, the cargo space is uncovered and the footprint of it still remains compareable. Even if the tradeoff seems worth it I still don't understand why they wouldn't get a small van instead. Seems far superior vehicle in every aspect. Maybe there is an actual niche that this fits into that I'm just not seeing but to me it just seems what someone would design who actually haven't ever used a truck for work.

ikirin@feddit.org · 11 pts · 21h (7 replies)

Most people who have to haul stuff don't drive around for 200km. They need to carry a load 20km - and since that car can be charged from a normal socket you can basically charge anywhere. Imagine a local delivery for a supermarket. Or a regular postal service driver. Also - charging this should be damn cheap compared to refueling for like 6$/gallon (which another commenter said is the current price in Mexico)

Bluewing@lemmy.world · 1 pts · 18h (6 replies)

Most people who have to haul stuff don’t drive around for 200km.

Really? All of that depends an where you live and what you need to haul. In a large city you might be able to get by with that 200km range. (That's about 120 miles for those in California). But even that might be very, very tight for a contractor going to a job site. Or if you live where I do, the nearest UPS terminal is almost 260km one way.

So this isn't a solution for everyone or even possibly most. Does it have a place? Probably yes. But it will be fairly niche I think.

kestrel7_7@lemmy.world · 4 pts · 17h (3 replies)

You’re thinking about it from an American perspective, but these are aimed at Mexicans. It’s more about competing with motocarros (motortricycles with cargo beds commonly used in rural Mexico) than trucks.

SlurpingPus@lemmy.world · 3 pts · 12h

motocarros (motortricycles with cargo beds

Funny thing, upon seeing the post I immediately thought of Italian Piaggio Ape, which is a light cargo truck based on the Vespa scooter, and was made starting in the post-WW2 years when the economy needed cheap commercial cars. It's still in production to this day, in Italy and India.

boonhet@sopuli.xyz · 2 pts · 14h

It would probably be useful in Mexico City itself. Not so much in rural Mexico where there might actually be distances between pick-up and drop-off.

Bluewing@lemmy.world · 2 pts · 15h

So, the driving distance would probably be even farther in a rural area?

ikirin@feddit.org · 3 pts · 16h (1 reply)

It might not be for your area, but maybe your usecase is the more niche one? Imagine something like this in NYC, Detroit for e.g. delivering parcels. And if the battery is empty? Well the cargo space also will be empty so you can have it loaded up at the fulfillment center and also recharged - while the driver hops into the next already loaded vehicle. That's easily doable because hey it's just 10k.

Bluewing@lemmy.world · 2 pts · 15h

Are you sure it always will work that way? Logistics can be a real bitch. Returning back to the fulfillment center has costs you need to consider. What's the range reduction when fully loaded? When you need to run the heater and air conditioner?

SlurpingPus@lemmy.world · 3 pts · 12h

Light trucks like Piaggio Ape did a lot to help people with small commerce. Most of the world doesn't drive around for hundreds of kilometers a day without getting anywhere. When I was living on almost the opposite side of the city from my work, I still only drove about fifteen km one way. Scooters are also a massive thing in some countries, currently including electric scooters for delivery and such.

lovely_reader@lemmy.world · 2 pts · 15h

There are a lot of different types of work.