New Data Suggests Long Waits Between Seasons Are Hurting Viewership on Netflix Hits

https://www.whats-on-netflix.com/news/new-data-suggests-long-waits-between-seasons-are-hurting-viewership-on-netflix-hits/

163 points · 55 comments · view on lemmy.world

55 Comments

Ledivin@lemmy.world · 137 pts · 6h (23 replies)

I don't watch a Netflix series that isn't 100% complete already, because they cancel fucking everything. It's not worth the investment.

sin_free_for_00_days@sopuli.xyz · 31 pts · 6h (6 replies)

I learned decades ago to do the same with book series.

Akuchimoya@startrek.website · 32 pts · 5h (4 replies)

I'm glad I never got into A Song of Fire and Ice when my friend recommended it to me about it in university about 20 years ago.

Ioughttamow@fedia.io · 10 pts · 5h

Well, first season of AGOT is airing soon, a dance of dragons is also releasing soon, this seems like a great time to dive into the series! - me

sin_free_for_00_days@sopuli.xyz · 6 pts · 5h (2 replies)

Too true. I was recommended that too about 20 years ago, I had been out of university for a while by then. I looked, thought, I'll wait for it to finish. I'm really surprised he hasn't just hired some Brandon Sanderson type to finish it like Sanderson did for Wheel of Time. Maybe after he dies.... I'm not being morbid, and I don't wish death on Martin.

just2look@lemmy.zip · 7 pts · 4h (1 reply)

Unless he changed his mind, he has already said he won't let anyone else finish it even if he dies. So chances are slim.

Dagnet@lemmy.world · 2 pts · 2h

And Brandon Sanderson said he wouldn't do it because it's a very different style from his

RickyRigatoni@piefed.zip · 5 pts · 5h

Either it never gets finished or it finishes long after it should've.

Semi_Hemi_Demigod@lemmy.world · 27 pts · 4h (5 replies)

I’m still mad about Santa Clarita Diet

Fredselfish@sh.itjust.works · 5 pts · 3h

Me too that was bullshit! Fuck Netflix any show I got into they canceled.

Reverendender@sh.itjust.works · 5 pts · 2h

We never found out what happens with Mr. Ball legs!

hydrashok@sh.itjust.works · 4 pts · 4h

Fuck that show was so good

W3dd1e@lemmy.zip · 2 pts · 16m

I’m mad about Cowboy Bebop, which was actually pretty good, despite what you may have heard.

Netflix didn’t advertise it to normies and die hard anime fans trashed it. I think if they had advertised it to people like my dad, it would have done well.

RustySharp@programming.dev · 2 pts · 42m

That was actually the straw that broke my back. Cancelled every subscription I had and went back to sailing.

So I guess in a way I should thank them on helping me save hundreds of dollars a year in this economy.

Still doesn't fill the void left by the SCD cancellation...

SailorFuzz@lemmy.world · 14 pts · 4h (7 replies)

not just netflix, every streaming service/studio does that now.

I really like the artist/author Brian K Vaughn. Millions of people do. One of the best selling authors of graphic novels that exists.

Just finished reading "Y: The Last Man", oh, there's a TV show?.... canceled after one season....

"Paper Girls"?..... canceled after one season...

If they try to tell me that "Saga" is in the works for a TV adaptation (which... fucking good luck) I would hardly be exited for it. Because why get my hopes up? The books are amazing anyways. The art is beautiful in the way it was illustrated. The only advantage a TV show has ever given is being able to easily share the story with family and watch together.

Fredselfish@sh.itjust.works · 14 pts · 3h (3 replies)

Apple doing it right. They have Silo and they just finished season 3 and 4 already filmed and will be out next year.

Ilandar@lemmy.today · 5 pts · 56m (1 reply)

Apple isn't perfect. They cancelled Sunny on a cliffhanger after a single season.

W3dd1e@lemmy.zip · 1 pts · 14m

Sunny was great. That was a show I couldn’t get my friends to watch for some reason.

They cancelled Big Door Prize on a cliffhanger too.

But overall, I do think the Sci-Fi shows they make are of good quality.

veroxii@aussie.zone · 5 pts · 2h

If anything they're adding too many seasons! Ted Lasso was done. Also I thought For all mankind was done... Had such a great finale. Then the latest season dropped!

Gerudo@lemmy.zip · 4 pts · 1h

He has specifically said Saga will never be adapted while he has the power to say so. He says the story fits the comic medium perfectly and would be diluted going to film. This was even before Y and PG got canned. I really love his work, and actually enjoyed the 2 shows.

NigelFrobisher@aussie.zone · 2 pts · 4h

I just went ahead and read those Brian K Vaughn series without ever watching the shows because they actually have endings; except for Saga, of course, which will doubtless continue in fits and starts for another twenty years.

Reverendender@sh.itjust.works · 1 pts · 2h

To be fair, Y the Last Man was a terrible show

ChaosSpectre@lemmy.zip · 4 pts · 4h

Yeah Kaos was the last blow to me, especially being it sounds like everyone involved in that really enjoyed it, it was the numer 1 show at the time, and the next two parts were already outlined and ready to shoot with an actual ending already in mind.

Netflix proved with Kaos that there is no actual logic behind their content decisions

acosmichippo@lemmy.world · 1 pts · 5h

that seems irrelevant to this issue. this is about people who do initially watch that lose interest.

FUCKING_CUNO@lemmy.dbzer0.com · 73 pts · 6h (2 replies)

Did people pay to investigate that? Because, uh, fucking duh

Zahille7@lemmy.world · 24 pts · 6h

Literally all you had to do was go to a Stranger Things subreddit/facebook group literally any time between seasons (2-3, etc.) and you'd have novellas-worth of proof.

Die4Ever@retrolemmy.com · 11 pts · 4h

I'm guessing the investigation was to determine how strong the effect is, to see how much money is worth spending to avoid the issue?

InEnduringGrowStrong@sh.itjust.works · 60 pts · 6h (4 replies)

They also lose viewership when jacking prices or repeatedly canceling series.
I basically won't start a series that hasn't ended because I got tired of getting invested into something that gets botched or canceled.

AfterlifeAdventures@lemmy.world · 14 pts · 5h (3 replies)

Don't forget the commercials, arhhh ye land lovers

just2look@lemmy.zip · 14 pts · 4h (2 replies)

I know it doesn't really matter, but it is landlubber. A lubber is someone who is awkward or clumsy. So a landlubber was someone who was awkward on a ship because they weren't accustomed to the sea.

AfterlifeAdventures@lemmy.world · 6 pts · 3h

Til, well thank you

TrickDacy@lemmy.world · 1 pts · 44m

Huh, all these years I thought land lubber was just a mispronunciation of land lover. An important one just because it has personality, but still technically "wrong". Crazy.

corsicanguppy@lemmy.ca · 31 pts · 5h (4 replies)

Pepperidge farm remembers when a 'season' was more than 8 40-min episodes.

rozodru@piefed.world · 11 pts · 5h (3 replies)

more than 8 episodes. started in september ended around may. so like around 25 episodes. just give me 25 episodes every year of something like tv shows used to be. new season every year. it shouldn't be hard we had that for years before netflix.

frostypanda@lemmy.dbzer0.com · 2 pts · 2h (1 reply)

I remember when people used to get so angry that TV shows had 20+ episodes, and were very insistent everything needs to be 13 or less, no fIlLeR! Now we're lucky if we get 10 episodes and 5 seasons. That's basically the equivalent of a long running show (11+ seasons) like Mash or the Big Bang Theory these days.

I don't entirely miss the days of old TV. But outside of what Apple's been putting out (so far they seem to be sticking with their shows; Pluribus and Severance would already be dead in the water on Netflix), it's become impossible to actually enjoy anything now. I loved Star Trek Lower Decks. People who love and hate Star Trek have told me how much they love it. It's a crime it doesn't have more seasons. And that's a long running show by today's standards! There's way too many shows like that now.

chonglibloodsport@lemmy.world · 3 pts · 1h

20+ episodes per season was real TV. You had good episodes and bad episodes and great episodes. This 10 episode crap is what we used to call a miniseries. More like a stretched out movie than a TV show.

The ratcheting up of budgets and viewer expectations with them has not been good for TV. It’s too high stakes. You’ll never get the brilliance of a Star Trek: TNG bottle show that way.

The same thing has happened to video games. Publishers spend half a billion dollars developing a video game, and then everyone complains that AAA games aren’t taking risks anymore. At least we have indie games to fill the void. There’s nothing like that with TV. YouTube may be great but it’s still a long way off from the old days of TV, except for maybe non fiction stuff (science and documentaries).

Makeitstop@lemmy.world · 2 pts · 2h

On the one hand, broadcast TV typically had 20-26 episode seasons every year. On the other hand, this often included a lot of filler and could easily lead to huge compromises to get everything done. There will always be trade offs between quantity and quality, and only one of those is contractually obligated.

That being said, I really hate the way streaming has devolved into shows with 8 episodes or less in a season, with some of those episodes being significantly shorter than others, and all of them paced as though they have all the time in the world despite the season being over. That would be awful even if they did release seasons annually and never cancelled things early.

I feel like we figured out the perfect balance with Daredevil season 1. Thirteen really solid episodes, each being exactly as long as they need to be to tell the story they want, and all of them adding up to complete the arc for the season. I could nitpick and criticize some things, but the pacing was absolutely perfect.

mycodesucks@lemmy.world · 28 pts · 4h

My favorite genre of data science is "Fucking Duh."

floofloof@lemmy.ca · 21 pts · 5h (1 reply)

Maybe Netflix can commission a study to investigate whether viewers are put off by most of their shows being not very good. They might learn something.

robear@lemmy.zip · 9 pts · 4h

I think you underestimate how much the average person loves to consume utter trash media.

SpruceBringsteen@lemmy.world · 17 pts · 5h (1 reply)

Netflix has no idea or confidence in how to evaluate what a good show is, so they have to wait for user data to tell them.

But of course their shit tier layout makes 80% of their catalogue hard to find, so unless they're really pushing a show a production can easily fall through the cracks.

Pyr_Pressure@lemmy.ca · 3 pts · 2h

Yeah I remember always browsing Netflix and seeing the same shit that I had no interest in showing up every time I looked for a show to watch. Shit that I was purposefully ignoring for months and months. But then I learn about an interesting show somewhere else, search for it on Netflix, and find a good show has been somewhere in the shadows the entire time with 4+ seasons and I had never come across it a single time while browsing forever and never finding anything to watch.

magnetosphere@fedia.io · 15 pts · 5h

I still haven’t forgiven them for canceling “Kaos”.

AwesomeLowlander@sh.itjust.works · 11 pts · 5h (2 replies)

What is the reason for the long waits anyway? Especially considering that actual runtime of an average season nowadays is 50% or less than what it used to be.

acosmichippo@lemmy.world · 8 pts · 4h

mostly because of bigger budgets making scheduling harder. higher profile actors, bigger crews, potential location filming, more time required for effects and post production.

I also heard writing takes longer because it has to be refined and tightened to fit in shorter seasons.

covid and writers strike also made everything worse for a while.

and part of it is probably intentional trying to milk the golden goose for as long as possible. apologies for the mixed metaphor.

Makeitstop@lemmy.world · 3 pts · 2h

Broadcast/cable TV had a schedule to fill. More than anything else, they needed to fill time slots. They planned around a calendar so annual seasons were only natural. That's also why they tended to have longer seasons, because it's easier to keep viewers coming back on schedule when they are already interested in a show. Plus it's cheaper to to make one long show than two short shows. It leads to brutal production schedules and massive creative compromises, but it fills airtime and that's what counts.

In other words, the economics of old school TV were about filling time while maximizing ratings and minimizing costs, which incentivizes making a smaller number of shows with longer seasons and regular releases.

Streaming has very different incentives. They don't care about filling a schedule, they just want you to subscribe. Every new show is a potential draw, and the more titles they have the more likely it is that one of them will appeal to you. They are incentivized to fill their catalog, not their calendar. As such, there's nowhere near as much pressure to churn out seasons like clockwork. If anything, they probably get more bang for their buck by waiting longer between seasons so that the release of each season is more of an event.

Hell, it doesn't even matter that much if it hurts the show in the long run. As long as they keep getting subscribers and have new shows (or popular old shows) to pull people in, they don't really care if an existing show dies.

ItsComplicated@sh.itjust.works · 8 pts · 5h

Amazing how older series were able to produce many more episodes per season, with a more limited budget, and only a few months between them.

The old adage "less is more" comes to mind.

DarrinBrunner@lemmy.world · 8 pts · 5h (1 reply)

As long as I hear about a second season, I'll watch if it's a show I liked. It can be years later. For instance, Party Down got a third season 13 years after season two.

Hearing about it is the trick, though, because I block ads and don't subscribe. So, they don't GAF about me anyway.

Ilandar@lemmy.today · 6 pts · 5h

For instance, Party Down got a third season 13 years after season two.

And it was pretty good, too! I'm so grateful that unexpected third season didn't taint the show's legacy.

minorkeys@sh.itjust.works · 6 pts · 4h (1 reply)

Once a user is out of the routine, they often don't come back. Weekly episode drops is what you should expect, just like traditional tv.

skisnow@lemmy.ca · 1 pts · 1h

18 months is about the amount of time it takes me to forget most of the details of a show, and therefore any sense of personal investment in it.

Banzai51@midwest.social · 5 pts · 6h (1 reply)

No shit, Sherlock. Everyone has been complaining about that since Stranger Things season 2.

nocturne@slrpnk.net · 4 pts · 5h

Season 2 was the last Stranger Things I watched, and even then I watched it years after it was released.

CosmicTurtle0@lemmy.dbzer0.com · 4 pts · 3h

Did Upload ever get it's final second half of its last season? That fucking cliffhanger angered me to no end.

Danarchy@lemmy.nz · 3 pts · 55m

Another finding from the Duh Hickey Institute