I hate this. And presumably this is happening because some sort of market research consumer psychology findings show this is preferable and leads to more sales. Which somehow makes me hate it even more.

saltnotsugar@lemmy.world · 22 pts · 85d (1 reply)

Roll three D6’s, scroll down to see what font to use, type out company name, make 50 dolla.

otp@sh.itjust.works · 4 pts · 85d

Cra, bankrupted the company because we rolled Natural 1s...Wingdings.

echodot@feddit.uk · 21 pts · 85d (8 replies)

The absolute worst one is Kia's new logo. However they have managed to go in the opposite direction and make the logo even less clear than it already was.

KindnessIsPunk@lemmy.ca · 15 pts · 85d

The new Kia logo looks like they slanted the nine inch nails logo and called it a day.

mic_check_one_two@lemmy.dbzer0.com · 12 pts · 85d (1 reply)

I’d argue that the HP stripe logo is just as bad:

The KIA logo always reads as “KN” to me, but at least I can fucking read it. The first time I saw the new HP logo I legitimately didn’t know what I was looking at. lip? lili? lqi? lgi? I basically always end up reading it as “lip” instead of “hp”.

anomnom@sh.itjust.works · 4 pts · 85d

MIT did it correctly, and a long time ago.

Though they redefined the colors to only be monochromatic, no more gray i

FrChazzz@lemmus.org · 8 pts · 85d

I drive a 2017 Kia Soul EV and it still has the old logo and I love it. I love that it is a boring, no-nonsense logo. Just straightforward. KIA. No pretense.

Now it’s КИ (sorry if Cyrillic doesn’t show up on your device)

Ilovethebomb@sh.itjust.works · 3 pts · 85d

I always read them as KN.

Probably the worst logo in the industry.

CmdrShepard49@sh.itjust.works · 1 pts · 85d

Isn't that their old logo too? I dont know why they changed from the recent logo. Their current (and possibly old) logo just screams "cheap car" to me.

3abas@lemmy.world · 1 pts · 85d (1 reply)

You mean that new car market no one has ever heard of, KN?

Nindelofocho@lemmy.world · 5 pts · 85d

Ya, Kia Notors

AbouBenAdhem@lemmy.world · 20 pts · 85d

Technically these aren’t logos, they’re wordmarks (AKA “logotypes”).

ColdWater@lemmy.ca · 20 pts · 85d

Just like their CEOs, soulless and bland

HerrVorragend@lemmy.world · 20 pts · 85d (1 reply)

It feels like brutalist architecture for fonts.

Axolotl_cpp@feddit.it · 3 pts · 85d

Except that brutalist architecture at least allow making some good art on them, those logos don't even have that

joyjoy@piefed.social · 16 pts · 85d

You don't have to pay a graphic designer if you just pick a random font.

mrodri89@lemmy.zip · 14 pts · 85d (1 reply)

[ removed ]

InterestingUsername@lemmy.ml · 3 pts · 84d

True, true

Footer1998@crazypeople.online · 12 pts · 85d

wish this image was in color, would be even more interesting

A_norny_mousse@piefed.zip · 9 pts · 85d

Google is the only one who was always just a standard font. Maybe they started that shit?

YvesSaintLaurent is a fucking disappointment. I hate that company, and it was always so recognizable, it was easy to direct my hate. Now - meh.

But as much as I hate the trend - these are only 16 of probably thousands of recognizable brands.

napkin2020@sh.itjust.works · 9 pts · 85d (1 reply)

It always has been.

JennaR8r@lemmy.dbzer0.com · 1 pts · 83d

When one guy in the marketing department only has one job to overthink updating the logo (font) for no reason and nobody notices the change because it's negligible and that guy keeps receiving the same salary every year no matter what, so it really doesn't matter.

jballs@sh.itjust.works · 5 pts · 85d

The source for this is actually a good read. Why do AI company logos look like buttholes?

helvetpuli@sopuli.xyz · 4 pts · 85d

Remember when we used to worry about paper weight and surface for our CVs?

JennaR8r@lemmy.dbzer0.com · 2 pts · 83d (1 reply)

I don't recall airbnb & Spotify with those old whimsical logos.

lord_ryvan@ttrpg.network · 2 pts · 82d

Apparently they had them 2010-2014 and until 2008 respectfully.

FrChazzz@lemmus.org · 2 pts · 85d

[Faye Dunaway, screaming] NO SERIFS EVAAARRRR!!!

sturmblast@lemmy.world · 2 pts · 85d

This is what happens when you sell your soul

lord_ryvan@ttrpg.network · 1 pts · 82d

I cannot find a Facebook logo like that, and it looks like Balenciaga did the reverse of most, here.

But yeah, in the 2000's and early 2010's it was profitable to look radical, now it's profitable to look professional, so guess what happened? (: