Netflix Plans to Bring Ads to Even More Parts of Its Service

https://uk.pcmag.com/video-streaming-services/164933/netflix-plans-to-bring-ads-to-even-more-parts-of-its-service

509 points · 122 comments · view on lemmy.world

122 Comments

ZeroCool@piefed.ca · 146 pts · 91d (18 replies)

Clips is a TikTok-like vertical video stream where users can scroll through excerpts from Netflix series, films, and specials, as well as trailers for upcoming titles.

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MimicJar@lemmy.world · 103 pts · 91d (16 replies)

Disney+ has "Verts". It's fucking ridiculous.

It's wild to watch these companies chase after one another with no thought. Just "TikTok is popular! Can we be TikTok?!?!???"

You have a product. Do that product well. Fuck!

Flower@sh.itjust.works · 22 pts · 91d (1 reply)

CEOs are really herd animals, always looking what the other guy is doing and living in a continuous fear of missing out the next big thing. It sure doesn't help with shareholders breathing down their neck pushing for short term profit and growth.

lechekaflan@lemmy.world · 2 pts · 90d

Not just that, as the fucking hellish political environment right now is enabling greed at full throttle, as if the SEC doesn't exist.

W98BSoD@lemmy.dbzer0.com · 6 pts · 91d (4 replies)

I mean, do they have to fuck or is that optional?

jjlinux@lemmy.zip · 5 pts · 91d (2 replies)

You get 2 chances at guessing the correct answer tot hat.

W98BSoD@lemmy.dbzer0.com · 2 pts · 90d (1 reply)

You get 2 chances at guessing the correct answer tot hat.

If I guess correct I get a tot hat? My nephews would love that.

Or are you calling me a tot hat?

jjlinux@lemmy.zip · 1 pts · 90d

My fat thumbs are a blessing 🤣

I fucking love Lemmy. This is what I don't get from normies that is plentiful here. In here, every little thing will turn into something to make fun of, and has the potential of turning into an entirely new sub-conversation.

Thank you for being like that, honestly.

To answer your question, you need to keep the 'hat' part, but the 'tot' can be anything you want, as long as it's kept to 3 characters. I would suggest starting with something like 'a..', filling the blanks, and going down from there. That's what I'm calling you, 'tot' was a typo 😁

MimicJar@lemmy.world · 2 pts · 90d

I wish they were fuckin. Right now they're a wet noodle.

HeyThisIsntTheYMCA@lemmy.world · 2 pts · 91d (8 replies)

I mean, I agree, but at the same time you've got to be trying to keep up or your business dies. Like, if blockbuster has tried to compete with Netflix instead of ignoring it, we'd still have blockbuster

13igTyme@piefed.social · 16 pts · 91d (4 replies)

Block buster didn't have ads turning the movie, just some trailers you could skip. Plus when I went to block buster we'd find something(s) and go home an watch it. Not this scroll through a mountain of the same crap in different categories just to maybe find something after a much longer period of time.

Fuck we had it good with blockbuster.

moobythegoldensock@infosec.pub · 3 pts · 91d

No we didn’t. Blockbuster was the soulless corporation that killed all the smaller stores, which were actually good. Fuck Blockbuster.

https://www.cbsnews.com/news/blockbuster-sued-over-late-fees/

HeyThisIsntTheYMCA@lemmy.world · 2 pts · 91d (2 replies)

we also had ads in the store. you got good at tuning them out. i remember gettting lost trying to find a movie because i forgot we had an animated section. first day at the new store.

13igTyme@piefed.social · 3 pts · 91d (1 reply)

The only ads in the store I remember where card board signs similar to what you see at the theater. That's not at all the same as 1 or more 30 second unskippable add.

HeyThisIsntTheYMCA@lemmy.world · 2 pts · 91d

there were also these TVs in the store. sometimes we'd get to watch movies, sometimes they'd have these ads on them. one summer i was working 3 or 4 jobs i can't remember (it was a summer) and one of them was blockbuster.

MimicJar@lemmy.world · 6 pts · 91d (2 replies)

Sure, but is this actually a good idea?

The argument would be that these "short form videos" improve discoverability. I can't speak for Netflix (since I'm not subscribed), but I am subscribed to Disney+. I completely agree that the discoverability in the Disney+ app is bad. But I'm also subscribed to Hulu, which is now owned (fully) by Disney. The discoverability in Hulu is actually pretty good.

Everything that is "Disney+ Exclusive" is only available using Disney+. Everything that is "Hulu Exclusive" is available on both Hulu and Disney+. So Disney+ has everything I want, but the app sucks.

The plan is by the end of 2026 to turn down the Hulu app and only use the Disney+ app. So, is Disney improving the Disney+ app? Nope, they're adding "Verts".

This is what bothers me. If you have an interesting idea to improve your app, do that. If you're just chasing the current flavor of the week, stop. Spend that time doing something useful.

RampantParanoia2365@lemmy.world · 3 pts · 91d

It's also by far the slowest TV app in my experience. All the others are pretty snappy, but Disney+ is like special ed.

HeyThisIsntTheYMCA@lemmy.world · 2 pts · 91d

i think the verts is more competing with youtube's competing with tiktok, yeah. but i also think i'm very much not the target audience. i'm a long form video. if i'm going to give the filmmaker the respect of my time, give me the respect of at least thirty minutes of plot dammit. or at least thirty minutes of michael bay level explosions and a bowl of popcorn. fill me with bread and send in the clowns dammit. fuck dammit i had to mention bread. the baker gets to the bakery in an hour i bet i could pinch a loaf. look what you've done.

criss_cross@lemmy.world · 8 pts · 91d

Who wants any of that?

TribblesBestFriend@startrek.website · 99 pts · 91d (1 reply)

WindyRebel@lemmy.world · 3 pts · 90d

So come aboard and bring along all your hopes and dreams!

popekingjoe@lemmy.world · 74 pts · 91d (2 replies)

foodandart@lemmy.zip · 12 pts · 91d (1 reply)

Yes.. yes and of course!

popekingjoe@lemmy.world · 11 pts · 91d

Lost_My_Mind@lemmy.world · 54 pts · 91d (15 replies)

Netflix plan to bring even more ads to even more parts of it's service.....and I plan to continue not being a customer.

osanna@lemmy.vg · 8 pts · 91d

yarrrrrrrrrr

Mihies@programming.dev · -5 pts · 91d (13 replies)

TBH it's just for their ad tier.

Kolanaki@pawb.social · 24 pts · 91d (7 replies)

Back in the day, the "ad tier" for shit was free and you only paid money to not have ads at all.

docus@lemmy.dbzer0.com · 16 pts · 91d (4 replies)

Back in my days they had no ad tier, and their prices were reasonable.

Kolanaki@pawb.social · -3 pts · 91d (3 replies)

Damn, how old are you that you remember when TV didn't have ads?

rumba@lemmy.zip · 5 pts · 91d (2 replies)

I don't think they were talking about TV :)

But yeah, I used to export shows from my Tivo, decrypt them, run them through comskip, re-encode to divx them with handbrake and store them on cds :)

Most 30m shows had at least 7-8 minutes of commercials. Some cartoons had 2 shows in a 30m timeslot, commercials up to the 1m mark, 10m of show, commercial break to the next show, 6-7m of ads, ran up to 2-3 mins before the half our and had another commercial or three shove in the outro.

musicalphysics@discuss.online · 2 pts · 91d (1 reply)

Now that cable has moved into a streaming online service not much room left for TiVo. Commercials will reign again.

rumba@lemmy.zip · 2 pts · 91d

Yeah, that makes my heart sad, but my tivo went out in the trash before 2010.

HDMI copy + comskip still exists, though.

Mihies@programming.dev · -1 pts · 91d (1 reply)

You still pay money to have no ads at all šŸ™ƒ

circuitfarmer@lemmy.world · 2 pts · 91d
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docus@lemmy.dbzer0.com · 1 pts · 91d
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A_norny_mousse@piefed.zip · 1 pts · 89d (3 replies)

What's an ad tier? Honest question, I never used any streaming service.

Mihies@programming.dev · 1 pts · 89d (2 replies)

AFAIK a cheaper subscription, but it shows ads

A_norny_mousse@piefed.zip · 2 pts · 88d (1 reply)

Oh I see. And people still pay for it...

Mihies@programming.dev · 1 pts · 88d

Yeah, an average consumer looks at price first I guess 🤷

Shellofbiomatter@lemmus.org · 40 pts · 91d

M0oP0o@mander.xyz · 34 pts · 91d (11 replies)

What is the point of a paid service with ads? Its just really odd, like who has money for Netflix and whatever shit they are advertising? And everyone will resent these added ads on this platform, so why pay Netflix to make people hate your product.

Sunflier@lemmy.world · 24 pts · 91d (2 replies)

What is the point of a paid service with ads?

Cable got away with it until it didn't.

M0oP0o@mander.xyz · 4 pts · 90d (1 reply)

Yeah and where is it now? Oh yeah in obscurity.

EmpathicVagrant@lemmy.world · 8 pts · 90d

Specifically because we could binge watch without ads changing the vibe OR THE VOLUME

chiliedogg@lemmy.world · 19 pts · 91d

Cable was a shitty service. It was expensive, you had to subscribe to a bunch of shit you didn't want for just a few programs you did, and was full of ads. People dropped cable for streaming because it was cheaper, centralized, and didn't have ads.

Now that cable is essentially dead, streaming is bringing back the high prices and the ads, and now you have to sign up for a bunch of shit you don't want for the few programs you do.

Brewchin@lemmy.world · 3 pts · 91d (4 replies)

What's the point? They know customers are full of piss and wind, threatening blue murder while doing absolutely nothing beyond jaw flapping. (Same with gamers).

Amazon's service model, for example, is to twiddle the knobs to just under the point where the majority ragequit: the sweet spot of maximum profit right now. Everyone else is copying it.

And the sweet spot moves - probably like boiling a frog. A major player does something many hate, but not everyone/enough and those people live with it. Then it becomes the new normal. Twiddle the knob. Rinse and repeat.

Narauko@lemmy.world · 6 pts · 90d

I canceled my Netflix when they did the account sharing shenanigans, and filled out the exit survey explaining why. I had only kept my Netflix because my parents watched it, then they made it so hard to add a family member addon account I said fuck it and canceled everything.

My parents signed up for their own account, so Netflix didn't lose total count, but they lost the extra subscriber that was the whole point. I know I am an edge case in not just complaining while taking it, but there is always hope.

UnderpantsWeevil@lemmy.world · 5 pts · 90d (2 replies)

Amazon’s service model, for example, is to twiddle the knobs to just under the point where the majority ragequit

I mean, I get Amazon Prime via their shopping service whether I want it or not. And half of their "library" such that it exists is just links out to other paid premium services. Nevermind their Netflix-esque habit of cancelling or delaying popular shows while churning out lots of AI slop to fill in the gaps.

There's no strong incentive to drop Prime Shipping (because it's dirt cheap and I still do plenty of retail shopping on Amazon). But I find myself going to their TV / Movies selection less and less frequently. Occasionally just pirate the Amazon show I already have access to out of convenience.

Can't say the same of Netflix, though. Cancelled that shit a few years ago. Barely anything left worth pirating from it anymore.

bold_atlas@lemmy.world · 1 pts · 90d (1 reply)

I kind of doubt prime is a good deal considering how many online store offer free shipping (with out a paid subscription!) and actually give you REAL arrival estimate dates.

UnderpantsWeevil@lemmy.world · 0 pts · 90d

I haven't seen anyone doing a better job. Lots of hype around the new things, though.

krisevol@lemmus.org · 1 pts · 90d (1 reply)

They still offer an ad free plan

M0oP0o@mander.xyz · 5 pts · 90d

Oh boy! Let me guess its 2x the ad plan and like YouTube red will also have limited ads soon.

alexquiniou@lemmy.zip · 34 pts · 91d (7 replies)

Hey ! Looks ! This thing it's called jellyfin. It's installed on something that's called Truenas. It's doing the same thing as netflix.

Jesus_666@lemmy.world · 72 pts · 91d (3 replies)

That's just misinformation. I put some shows onto a Jellyfin instance and not a single one has disappeared. Not even an email about something being dropped soon. So that's a core part of the Netflix experience you're just not getting with Jellyfin.

Heck, it doesn't even randomly force me to watch in 1080p or 720p despite being on the 4K plan and the show/movie being available in 4K. It's like Jellyfin isn't even trying.

CucumberFetish@lemmy.dbzer0.com · 32 pts · 91d (2 replies)

The last drop in the bucket for me was when Jellyfin didn't show any ads.

Blackmist@feddit.uk · 9 pts · 91d (1 reply)

Maybe we should fork an Enshittyfin and add these vital features.

CancerMancer@sh.itjust.works · 3 pts · 91d

lmao that would make a good April fools bit

W98BSoD@lemmy.dbzer0.com · 1 pts · 91d (2 replies)

There’s also Emby and Plex.

IratePirate@feddit.org · 13 pts · 91d (1 reply)

Yeah, and Plex is also enshittifying. Fuck Plex. Go FOSS or go home.

rumba@lemmy.zip · 4 pts · 91d

Plex is pumping the gas on going down the drain faster than netflix, netflix just has a head start

Voroxpete@sh.itjust.works · 30 pts · 91d

Cool. I plan to continue not using Netflix. Seems like this arrangement is working out great for both of us.

FosterMolasses@leminal.space · 30 pts · 91d (1 reply)

Y'all still payin for Netflix?

jjlinux@lemmy.zip · 4 pts · 91d

I came in only to ask that same question. Thanks.

zergtoshi@lemmy.world · 27 pts · 91d (2 replies)

I wish I could cancel my subscription, alas I have none.

IratePirate@feddit.org · 7 pts · 91d (1 reply)

I'm so angry, I'm not going to give them money three times harder!

A_norny_mousse@piefed.zip · 1 pts · 89d

Teehee, username checks out

sic_semper_tyrannis@lemmy.today · 22 pts · 91d (4 replies)

The fact that they keep pushing the envelope with more and more ads and higher costs show that people are willing to go along with it. That is sad to think about

Passerby6497@lemmy.world · 15 pts · 91d (3 replies)

No one should be surprised, cable tv played out the same way. Got you hooked on content and then started shoving ads in so often they sped up credits or ran the credits under the commercial break to squeeze just a biiiiiit more out of you

FudgyMcTubbs@lemmy.world · 5 pts · 91d (2 replies)

Then they sped up the actual tv shows. It's crazy, and they got away with it.

Passerby6497@lemmy.world · 4 pts · 91d (1 reply)

Goddamn, that's ridiculous. I can't say I seen that one myself, but I also haven't really watched cable in like a decade. I wish I could be surprised or even consider the idea even remotely hyperbolic.

FudgyMcTubbs@lemmy.world · 6 pts · 91d

TBS were the biggest offenders. It's only slightly sped up. I only noticed because they were airing reruns of something i had watched 1.2 billion times on dvd. Really fucks with the comedic pacing when they do that. But any amount sped up can make a 22 minute show air in 21:45 or even 21:30... One or two commercials more.

reddig33@lemmy.world · 20 pts · 91d
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saykee@lemmy.world · 19 pts · 90d (2 replies)

We're paying for ads now. They're double whammying users and we're eating it up because everything's just too expensive.

I don't want to live in this society anymore...

MyRobotShitsBolts@lemmy.world · 3 pts · 90d (1 reply)

There will be a subscription based cancellation fee before you leave.

saykee@lemmy.world · 1 pts · 90d

Ah, the Adobe method. Gotta love it. This is why I use pre paid cards for my subscription. Can't take money when there's no money on the account!

RustyShackleford@piefed.social · 19 pts · 91d (4 replies)

Morons… cutting off one’s nose to spite one’s face.

Prove_your_argument@piefed.social · 9 pts · 91d (1 reply)

Morons or masters of revenue?

We all hate it, but for every one of us who will cancel there’s ten more who will just keep paying no matter how bad it gets.

Just takes one show and a lack of motivation to self host a solution, and these companies own every popular show and nearly the entire pipeline of creation.

Advertisements work so well everybody is trying to put them everywhere to make more money. It’s just that simple. Reddit is effectively full vertical video and photo content if you browse the site without logging in, because a few second video format is enough to slip in a quick ad without triggering people as much as a long format ad does, like infomercials of yore.

If we want the ads gone we need to regulate them away.

WYLD_STALLYNS@lemmy.dbzer0.com · 9 pts · 90d

This really opens a new niche for people to help newbies setup self hosting.

TeddE@lemmy.world · 5 pts · 91d

Really itching to try that golden goose recipe.

Rothe@piefed.social · 4 pts · 91d

The morons are the people willing to pay for ads. There is seemingly an endless supply of them because these kinds of subscriptions are very popular.

Arancello@aussie.zone · 18 pts · 91d (2 replies)

There is a great episode on the podcast ā€œ99% invisibleā€ called ā€œenshitification ā€œ that precisely describes this action. Every device or ā€˜service’ will do this once they feel they have you locked in. The case study was about John Deere and Apple, but applies here too. Interesting that John Deere settled their case and had to pay $99 million.

ripcord@lemmy.world · 7 pts · 91d (1 reply)

Sounds like a really interesting concept that podcast invented

anon_8675309@lemmy.world · 9 pts · 91d

Surely they gave credit where credit is due.

Edit: indeed they did.

AdolfSchmitler@lemmy.world · 18 pts · 91d (1 reply)

Time to swap media with your friends on portable hard drives and USB sticks again baby!!!

kalpol@lemmy.ca · 3 pts · 91d

You know what old laptops are good for? 1 terabyte mini-SATA disks. You know what costs like four bucks on Temu? USB cases for 2.5 inch disks. You can put a lot of Linux ISOs on one and who cares if you never get it back?

webkitten@piefed.social · 17 pts · 90d (1 reply)
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jim3692@discuss.online · 2 pts · 90d

I can't understand the reason people choose Jellyfin over Stremio. I gave it a try, and it seems a lot of hassle.

Maybe Jellyfin fits people who download their content in advance, while I make spontaneous decisions.

melsaskca@lemmy.ca · 16 pts · 91d (1 reply)

When that happens I'll be gone. I'm already at the end of my rope when pausing to read something on the screen and two seconds later they fill my paused screen with an advertisement. It's starting to seem to me that everything happening in the world today is to deflect from the sneaky invasiveness of company's wanting to sell you their shit.

jpablo68@infosec.pub · 3 pts · 91d

I'm also this close šŸ‘Œ to close my account, this would be the last straw

TankovayaDiviziya@lemmy.world · 16 pts · 91d

I'm glad I unsubscribed to Netflix.

Tattorack@lemmy.world · 15 pts · 90d

And I will continue pirating all the series I ever want to watch.

lechekaflan@lemmy.world · 15 pts · 90d

How to make more people sail the high seas.

Paranoidfactoid@lemmy.world · 13 pts · 90d (1 reply)

So done with Netflix. Streaming just isn't worth it any more; I have better things to do with my time.

Might I recommend a library card? Most libraries have a DVD/BlueRay collection to borrow. And there are books. Maybe the younguns might want to consider reading a few more books? It's good for you. Like eating vegetables for the mind.

percent@infosec.pub · 2 pts · 90d

...This made me realize how lazy I've become around movies. I don't like the effort involved in going to a place to physically borrow an object, then having to remember to repeat that later to return it.

Renting movies was a very normal part of my life in the past. I'm not proud of this laziness. I'm fine with going to movie theaters, so it doesn't make much sense.

projektilski@lemmy.dbzer0.com · 13 pts · 91d (1 reply)

I plan to pirate even more :D

Test_Tickles@lemmy.world · 1 pts · 90d

This is why they want you to have to verify your identity and give a DNA sample before you will be allowed near an electric device.

psx_crab@lemmy.zip · 13 pts · 91d (1 reply)

It would be hilarious if all those company killed by streaming platform suddenly crawl back up from hell and make physical rental widely available again.

Tollana1234567@lemmy.today · 1 pts · 91d

all streaming services is hemorrhaging money just to push out slop content. the streaming services will disintegrate before they go back to physical media.

A_norny_mousse@piefed.zip · 12 pts · 91d (1 reply)

Enshittification is inevitable. The only variable is how long it takes.

Cancel your subscription & come over to the Dark Side! (I do recommend learning some basics beforehand though)

m33@lemmy.zip · 4 pts · 91d

Yes that. Come to the dark side, we have šŸŖ

Lettuceeatlettuce@lemmy.ml · 12 pts · 90d

Never been so happy to sail the seven seas! šŸ“ā€ā˜ ļøšŸ„°šŸ“ā€ā˜ ļø Jellyfin FTW

TwinTitans@lemmy.world · 12 pts · 91d (1 reply)

I can’t for the life of me understand why people pay for this crap. Netflix used to be a great way to stream a bunch of shows you liked on a lot of different devices easily. It was like five dollars and it was definitely worth it just for the ease of use. It’s just too expensive now with too much crap on it that comes and goes. I have no idea why anybody puts up with it anymore. It’s either the high seas or just buy it on something like Apple TV.

thingAmaBob@lemmy.world · 1 pts · 90d

Yeah, I’d like to know why people still pay for it as well. As soon as they brought back ads for paid tiers, I went back into the boat and never looked back. Shame it’s only gotten worse.

SpookyBogMonster@lemmy.ml · 12 pts · 91d (2 replies)

And I continue adding cool shit to my Jellyfin server ĀÆ\(惄)/ĀÆ

Hossenfeffer@feddit.uk · 4 pts · 91d (1 reply)

Gotta backslash your backslash there,my Monster!

SpookyBogMonster@lemmy.ml · 4 pts · 91d

Why thank you! My shrug has an arm again lol

melfie@lemmy.zip · 12 pts · 91d

bobbbu@lemmy.dbzer0.com · 12 pts · 90d

Laughs in Jellyfin

WanderWisley@lemmy.world · 11 pts · 90d

The high seas are callin us boys! šŸ“ā€ā˜ ļø

pelespirit@sh.itjust.works · 9 pts · 91d

They're already doing this lol.

Netflix also plans to introduce ā€œpersonalized ad loads and frequency caps that dynamically adjust the ads our members see, based on their viewing behaviors.ā€ Netflix hasn’t shared any more details about how this could work. The big question is whether streaming more on Netflix could result in fewer ads per episode or film.

oce@jlai.lu · 8 pts · 91d (2 replies)

I was saw so annoyed when they started showing shitty video games ads on the frontpage I stopped my subscription.

tristan@tarte.nuage-libre.fr · 5 pts · 91d (1 reply)

Same. People need to start reacting to that stuff and actually unsubscribe. If you go along with it complacently, companies are only going to double down.

daddycool@lemmy.world · 1 pts · 91d
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Archangel1313@lemmy.ca · 8 pts · 91d

This is why I prefer the open seas. Arrr, me matey! A pirate's life for me!

Emi@ani.social · 7 pts · 91d (1 reply)

Glad I learned about jellyfin and stremio.

TheBloodFarts@lemmy.ca · 5 pts · 91d

Built an arr server a few months back and I've never been happier

roserose56@lemmy.zip · 6 pts · 90d

Do it!

leftzero@lemmy.dbzer0.com · 6 pts · 90d

I'd plan to download even more torrents of netflix series, but it's not like they've got anything worth watching anyway.

KingThrillgore@lemmy.ml · 4 pts · 90d

They're one step away from dictating the content to be tailored to ads. Which is the natural end of running ads on your fucking service.

Apple TV+ remains the only streaming service I continue to pay for.

UnderpantsWeevil@lemmy.world · 4 pts · 90d

Let me know when they find a way to get ads into the torrented copies of their shows.

dan69@lemmy.world · 2 pts · 90d (1 reply)

New Netflix tier: Platinum

Platinum plan: 100% ads 24/7 400days out of the year.
Price: 50$

osanna@lemmy.vg · 1 pts · 90d

50$….. per day.

rebornAnew@lemmy.zip · 2 pts · 90d

Yes, I love netslop

Ceruleum@lemmy.wtf · 2 pts · 91d

Hello there Patchy!

darkmogool@feddit.org · 2 pts · 91d

Do it!

FlashMobOfOne@lemmy.world · 0 pts · 91d

Not to pimp out my YouTube channel, but I made a video recently about some streaming alternatives to Netflix that are ad-blocker friendly. (Though I have to describe those things in different terms so YT doesn't nuke the video.)

It's right here if anyone's interested. There are chapters in the description too if you're a TLDW type person and don't want to sit through the whole thing, which I totally understand.